- Instagram Video Shows Promise For Brands
Online Media Daily, Mark Walsh - Friday, June 28, 2013
In unveiling video on Instagram, company founder Kevin Systrom explained the 15-seco ...
- A Healthy Dose Of Reality
Marketing Daily, Bob McCurdy - Friday, June 28, 2013
To help you determine what audio facts are real, here is ...
- Yelp Influences Local Buying
Online Media Daily, Mark Walsh - Thursday, June 27, 2013
More than half (51%) of Yelp users make local purchase decisions aft ...
- Nielsen Launches Cross-Platform Test In UK
MediaDailyNews, David Goetzl - Wednesday, June 26, 2013
A week after Kantar looked to offer cross-platform ratings in the U. ...
- How To Measure Engagement? Get Emotional
Around the Net in Video, P.J. Bednarski - Wednesday, June 26, 2013
Blogger Elke Aronson says marketers want an emotional attachment from advertising, n ...
- U.S. Ad Spend Holds, Cable And Spanish-Language TV Rise
MediaDailyNews, Wayne Friedman - Tuesday, June 25, 2013
U.S. advertising spending in the first quarter of 2013 was virtually t ...
- Mobile Broadcast TV Users Mostly Dyle News Programming, Study Finds Daytime Is Mobile Prime-Time
MediaDailyNews, Joe Mandese - Wednesday, June 26, 2013
Local and national news is the primary form of programming being view ...
- Mobile SEO Risks Force Brands To Comply With Google Changes
Online Media Daily, Laurie Sullivan - Tuesday, June 25, 2013
Apple, CVS Caremark, Costco Wholesale and others are ill-prepared to take ...
- Discovery Flies High With 'Skywire'
MediaDailyNews, Wayne Friedman - Monday, June 24, 2013
While many broadcast networks suffered with lackluster results on the last Sund ...
- Fox, ABC Vie For Sunday Night
MediaDailyNews, Wayne Friedman - Monday, June 24, 2013
ABC tried out one new series and a returning series on Sund ...
- Millions Of Homes Don't Pay For TV, Rely On Digital Services
MediaDailyNews, Wayne Friedman - Friday, June 21, 2013
Homes that do not pay for TV via the traditional route ...
- Final NBA Game Heats Up High Ratings
MediaDailyNews, Wayne Friedman - Friday, June 21, 2013
ABC scored the second-highest-rated basketball game in its history with game sev ...
- Late-Night Rivalry Heats Up, But 'Leno' Still Tops
MediaDailyNews, Wayne Friedman - Thursday, June 20, 2013
ABC's "Jimmy Kimmel Live" made some gains in the late-night arena ...
- UK Will Now Officially Measure Downloads On Computers, Mobile, Tablets
Around the Net in Video, P.J. Bednarski - Thursday, June 20, 2013
The United Kingdom's Broadcasters' Audience Research Board, in what it calls ...
- AOL Video On a Roll in May, Says comScore
Around the Net in Video, P.J. Bednarski - Thursday, June 20, 2013
In the space of a month, AOL has increased its unique viewe ...
- Shazam Launches Service To Measure TV Campaigns
MediaDailyNews, Wayne Friedman - Wednesday, June 19, 2013
Music and entertainment app Shazam has started a new service to measu ...
- CIMM Issues Request For Data, Cross-Platform Metrics
Online Media Daily, David Goetzl - Wednesday, June 19, 2013
The Coalition for Innovative Media Measurement (CIMM) said it has issued ...
- Mother Knows Best: TV Still Dominates Online In Senior Market
Marketing Daily, Francie Gordon - Wednesday, June 19, 2013
The senior age group is now, for the first time, the large ...
- 'Voice' Sings To Consistent Beat
MediaDailyNews, Wayne Friedman - Tuesday, June 18, 2013
One of the biggest shows on broadcast television finished its spring editi ...
- Affiliate Channels Attract Global Buying, Tailored Marketing Programs
Online Media Daily, Laurie Sullivan - Tuesday, June 18, 2013
The Internet continues to make the world smaller for affiliate marketers, b ...
- Worldwide Pay TV Enjoys 5% Growth
MediaDailyNews, Wayne Friedman - Friday, June 14, 2013
Worldwide pay TV homes continue to see steady growth -- rising ...
- NBA Finals Ratings Hold Steady
MediaDailyNews, Wayne Friedman - Friday, June 14, 2013
ABC's game four of the "NBA Finals" between the Miami Heat a ...
- Telemundo Launches Hispanic Multi-Platform Measurement Project
TVBlog, David Goetzl - Monday, June 17, 2013
Lost in some of last week's hoopla around an ESPN cross-platform measureme ...
- Rentrak Moves Into RTB Metrics For TV
MediaDailyNews, David Goetzl - Thursday, June 13, 2013
Rentrak is moving into the real-time bidding (RTB) arena for TV. T ...
- NHL, 'Master Chef' Buck Up TV Ratings
MediaDailyNews, Wayne Friedman - Thursday, June 13, 2013
Two of the most storied teams brands in the National Hockey Leag ...
- Clear Channel's Pittman Advocates Better Media Metrics
MediaDailyNews, David Goetzl - Tuesday, June 11, 2013
Clear Channel CEO Bob Pittman suggested Tuesday that the media industry nee ...
- Clear Channel Tracks Dove Radio Ads, Sales Impact
MediaDailyNews, David Goetzl - Tuesday, June 11, 2013
With the push to find links between ad exposure and purchases ...
- Millennials Believe Technology Drives Global Change
Online Media Daily, Laurie Sullivan - Tuesday, June 11, 2013
While 76% of global Millennials -- 18- to-30-year-olds in 27 countries ...
- Misconceptions Between Marketers' Perceptions, Consumers' Behavior
SearchBlog, Laurie Sullivan - Wednesday, June 12, 2013
There's a disconnect between marketing executives' perception of how consumers like ...
- Social Media Has Growing Influence On TV Viewing
MediaDailyNews, Wayne Friedman - Monday, June 10, 2013
Social media as it applies to TV influence is still a mix ...