- comScore, CIMM Expand Cross-Platform Metrics, Major Nets, Agencies Sign On
MediaDailyNews, Wayne Friedman - Friday, January 31, 2014
The joint effort of comScore and the Coalition for Innovative Media Measurement ...
- Misunderstanding Programmatic Keeping Marketers From Capitalizing On Buys
Real-Time Daily, Laurie Sullivan - Friday, January 31, 2014
Too many marketers misunderstand programmatic buying, and as a result become overwhelme ...
- PLAs Boost Revenue For Google Paid-Search Clicks
Search & Performance Marketing Daily, Laurie Sullivan - Thursday, January 30, 2014
Video ads on YouTube welcomed a steady stream of viewers tuning ...
- CBS Extends Nielsen Cross-Platform Metrics Deal
MediaDailyNews, Wayne Friedman - Wednesday, January 29, 2014
Deepening its effort to sell across all media platforms -- and comi ...
- Revenue, Display Sales Fall Again At Yahoo In Q4
Search & Performance Marketing Daily, Mark Walsh - Wednesday, January 29, 2014
Yahoo COO Henrique De Castro was fired earlier this month for faili ...
- NBC Broadcast Revs Rocket In Q4, Co. Holds Steady At $24B For 2013
MediaDailyNews, Wayne Friedman - Tuesday, January 28, 2014
Comcast's NBCUniversal tallied strong ad revenue in the fourth quarter of 201 ...
- VOD, SVOD Services Battle For Viewer Satisfaction
MediaDailyNews, Wayne Friedman - Tuesday, January 28, 2014
Both advertising-supported video-on-demand (VOD) services and subscription video-on-demand service can claim so ...
- Local TV Soars, Late-Night TV Lures 24 Million
MediaDailyNews, Wayne Friedman - Tuesday, January 28, 2014
Local TV news programs got some rare good news: Higher viewership ...
- Smartphone Shipments Top 1 Billion In 2013
Mobile Marketing Daily, Mark Walsh - Tuesday, January 28, 2014
As projected, worldwide smartphone shipments annually surpassed 1 billion units for t ...
- Nielsen Finalizes Agreement To Sell Arbitron LinkMeter To comScore, Fulfills FTC Antitrust Order
MediaDailyNews, Joe Mandese - Friday, January 24, 2014
Nielsen and comScore have officially announced the signing of an agreement f ...
- Global Pay TV Expected To Hit $1.1B In 2019
MediaDailyNews, Wayne Friedman - Thursday, January 23, 2014
Global pay TV subscribers will grow 20% over the next five yea ...
- Microsoft Reports Strong Quarter, No New CEO
MediaDailyNews, Gavin O'Malley - Thursday, January 23, 2014
Thanks to strong sales of its Surface tablet and new Xbox ga ...
- Only Half Of Super Bowl Advertisers Score Audience Engagement
MediaDailyNews, Wayne Friedman - Tuesday, January 21, 2014
Only about half of Super Bowl TV advertisers will see strong engageme ...
- Digital Revs Hit $8B In 2013, Shadows TV's $150B Gain
Online Video Daily, Gavin O'Malley - Tuesday, January 21, 2014
Last year, how did digital video dollars compare to TV dollars? ...
- NFL Championship Games Kick Up Ratings
MediaDailyNews, Wayne Friedman - Monday, January 20, 2014
Continuing to soar in viewership this season, the NFL's two Sunday Championsh ...
- Report: 2014 Looking Like A Better Year For Ad Industry Growth
MAD, Steve McClellan - Saturday, January 18, 2014
Pivotal Research just issued a report forecasting 5% organic revenue growth f ...
- ABC's Lee Slots Network In Top Spot, 'Rising Star' Slated For Summer
MediaDailyNews, Wayne Friedman - Saturday, January 18, 2014
Paul Lee, president of ABC Entertainment Group, says ABC is No. ...
- Instagram Fastest-Growing App Among Top 10 In 2013
Social Media & Marketing Daily, Mark Walsh - Friday, January 17, 2014
Facebook was the No. 1 app overall in 2013, but its photo-shari ...
- Tablets, e-Readers Show Steady Gains
Mobile Marketing Daily, Mark Walsh - Thursday, January 16, 2014
Adoption of tablets increased to 42% in January from 34% in Septembe ...
- CBS' Tassler Keeps Faith With Pilot Season
MediaDailyNews, Wayne Friedman - Wednesday, January 15, 2014
Pasadena, Calif. -- CBS continues to be the model of consistency ...
- Taking A Second On The Second Screen
MediaDailyNews, Mike Bloxham - Thursday, January 16, 2014
While there are undoubtedly reasons why we can expect the second scre ...
- Rentrak Gets CBS' Rating, Becomes First Broadcast Net To Use It As 'Currency'
MediaDailyNews, Joe Mandese - Thursday, January 16, 2014
In an important vote of confidence for the Nielsen TV ratings riva ...
- CPCs Play Ping-Pong With Search Marketers
Search & Performance Marketing Daily, Laurie Sullivan - Thursday, January 16, 2014
The cost per click (CPC) for paid-search and product listing ads runni ...
- Q4 Broadcast Ads Up 4.7%, Early 2014 Scatter TV Down
MediaDailyNews, Wayne Friedman - Tuesday, January 14, 2014
Declines in scatter market dollar volume will continue in the first quart ...
- Using Time In Real-Time: MRC Accredits WebSpectator Product
Real-Time Daily, Tyler Loechner - Wednesday, January 15, 2014
WebSpectator, a real-time ad exchange that measures a consumer's time spent viewi ...
- The Villians Behind Rising Online Marketing Budgets And Broken Ecommerce Platforms
SearchBlog, Laurie Sullivan - Wednesday, January 15, 2014
Consumers opened two-thirds of emails sent by multichannel retailers on mobile devic ...
- BrandIndex: Amazon Was '13's Best-Perceived Brand
Marketing Daily, Karlene Lukovitz - Monday, January 13, 2014
Amazon had an average 2013 Buzz score of 30.6. Ford won 2013 ...
- Fox's Reilly Claims Nielsen Is Outdated, Pushes For Cross-Platform Metrics Acceptance
MediaDailyNews, Wayne Friedman - Monday, January 13, 2014
With many TV broadcasters continuing to suffer with weak viewership on the ...
- Golden Globes Brings Ratings Luster To NBC
MediaDailyNews, Wayne Friedman - Monday, January 13, 2014
The wave of seasonal awards shows is just beginning. And if NBC ...
- TV May Benefit From Decline In Moviegoing
MediaDailyNews, Wayne Friedman - Friday, January 10, 2014
There is good news for in-home entertainment platforms like TV: 66% perce ...