- Study: Restaurant Loyalty Programs Lack Impact
Marketing Daily, Karlene Lukovitz - Monday, March 31, 2014
Many restaurant brands need to market their loyalty programs more clearly ...
- Largest Binge Viewer Trends In Dallas, San Francisco
MediaDailyNews, Wayne Friedman - Monday, March 31, 2014
Binge-watching of current season shows would be a big plus for ma ...
- Broadband Consumers Big On TV, Millennials Favor Internet Set-Top
MediaDailyNews, Wayne Friedman - Friday, March 28, 2014
Overall, 14% of U.S. broadband homes currently use Internet set-top box device ...
- Fox Wins Wednesday, But 'Modern Family' Tops Ratings
MediaDailyNews, Wayne Friedman - Thursday, March 27, 2014
Fox repeated another Wednesday night win -- helped by some reruns ...
- Retail Too Slow To Fix Mobile Web Site Flaws
Mobile Marketing Daily, Laurie Sullivan - Friday, March 28, 2014
About 2.99 seconds. That's the average time the top 100 Web-only reta ...
- Time For Creatives To Stop Reminiscing And Accept Data Is King
London Blog, Sean Hargrave - Thursday, March 27, 2014
Has London really lost its creativity? Are agencies really out there ju ...
- Carat Boosts '14 Ad Outlook: Cites Digital's Dominance, Says Western Europe Near Bottoming Out
MAD, Joe Mandese - Thursday, March 27, 2014
In the first update so far this year from a major agen ...
- Broadcast News Nets Register Uptick, Cable Sinks
MediaDailyNews, Wayne Friedman - Wednesday, March 26, 2014
Some good news for two traditional TV news platforms -- viewership ro ...
- International Divide: Smartphone Use In U.S. Vs Canada
MAD, Larissa Faw - Tuesday, March 25, 2014
Americans are more likely to check sports scores than their neighbors ...
- Google Takes Back No. 1 Spot From Yahoo
Search & Performance Marketing Daily, Mark Walsh - Tuesday, March 25, 2014
Google reclaimed the No. 1 spot in desktop traffic in February f ...
- TheWrap.com Wins With "Clickier" Content
Around the Net In Media, Gavin O'Malley - Tuesday, March 25, 2014
After embracing a “clickier” content strategy, TheWrap.com is now beating out k ...
- TV-Related Tweets Kick-Start Viewers
MediaDailyNews, Wayne Friedman - Monday, March 24, 2014
TV viewers' exposure to TV-related tweets can yield "immediate" action. Research sa ...
- 4As' Top Media Priorities: Multimedia Measurement, Addressable, Mobile Readiness
MAD, Steve McClellan - Sunday, March 23, 2014
John Montgomery, chairman of the group's Media Leadership Council, outlined the agen ...
- NBC Shows Tops Among Broadcast Networks' Viewers
MediaDailyNews, Wayne Friedman - Wednesday, March 19, 2014
There are just about two months of the broadcast season remaining, a ...
- Forget Millennials, Gen X And Baby Boomers Driving Auto Ads
RTBlog, Tyler Loechner - Thursday, March 20, 2014
RadiumOne, a demand-side platform (DSP), has found that people ages 45-54 a ...
- Facebook Desktop Time Dips, Rise In Mobile Usage Boosts Engagement
Social Media & Marketing Daily, Mark Walsh - Wednesday, March 19, 2014
Whether Facebook is losing ground to popular messaging apps among younger use ...
- Liodice: Digital Is The Least Accountable Of Media
MAD, Steve McClellan - Tuesday, March 18, 2014
Bob Liodice, CEO of the Association of National Advertisers, told a 4 ...
- ZO, Collective: TV Online Views Can Alter Marketing Plans
MediaDailyNews, Wayne Friedman - Tuesday, March 18, 2014
LOS ANGELES -- TV-related consumer activity online -- especially when it com ...
- TVB Claims Local TV Metric Equals National Ratings Metric
MediaDailyNews, Wayne Friedman - Monday, March 17, 2014
Pushing for TV advertisers to include paying for local time-shifted TV viewin ...
- Late-Night Success: NBC's Fallon Tops 'Letterman' And 'Kimmel'
MediaDailyNews, Wayne Friedman - Friday, March 14, 2014
Late-night stars -- and viewers -- are still coming out for Jim ...
- Pay TV Providers Hold Steady, Cable Continues To Lose Subscribers
MediaDailyNews, Wayne Friedman - Friday, March 14, 2014
In a battle for traditional TV consumers, things might not seem ...
- Cable Nets Up Viewership In February
MediaDailyNews, Wayne Friedman - Wednesday, March 12, 2014
Although the Winter Olympics and the Super Bowl had predictable lower resul ...
- New IAB Glossary Limits 'View,' Defines 'Skip' (As In Ads)
Online Video Daily, P.J. Bednarski - Tuesday, March 11, 2014
For the first time since 2008, the IAB updated its Digital Vid ...
- CBS Dominates Thursdays, But ABC's 'Scandal' Holds
MediaDailyNews, Wayne Friedman - Friday, March 7, 2014
CBS resumed its stronger winning ways on Thursday night, putting more distan ...
- Can't We All Just Get Along? Execs On Both Sides Look At the Gulf Between TV And Digital
VidBlog, P.J. Bednarski - Friday, March 7, 2014
Nielsen put out an interesting report, "Video Buying, Selling and Trusting Acro ...
- Screen Time: TV Time-Shifted Viewing Rises Cross-Platform
MediaDailyNews, Wayne Friedman - Wednesday, March 5, 2014
Traditional TV consumption rose ever so slightly when looking at live a ...
- Half Of U.S. Listeners Tune Into Online Radio
MediaDailyNews, Erik Sass - Wednesday, March 5, 2014
Online radio is making big gains in audience share, with Pandora leadi ...
- NBC's 'Voice' Helps Boost 'Boy,' 'Fisher'
MediaDailyNews, Wayne Friedman - Wednesday, March 5, 2014
"The Voice" gave NBC another Tuesday win -- its second in ...
- Women Log More Time Than Men On Mobile Apps, Web
Search & Performance Marketing Daily, Laurie Sullivan - Wednesday, March 5, 2014
Smartphone users spent 89% of the time spend on media through ...
- Bluefin Media CEO Calls On Ad Industry To Standardize Viewability Metrics
Data and Targeting Insider, Laurie Sullivan - Wednesday, March 5, 2014
Measuring data becomes worthless when companies can't sift through the numbers ...