- Two-Thirds Of Content Sharing Still On Desktop
MoBlog, Mark Walsh - Tuesday, April 29, 2014
The mobile shift reflected in Facebook's results is also having an impa ...
- Score One For comScore, Signs Yahoo For Global Ad Measurement
Online Video Daily, Joe Mandese - Tuesday, April 29, 2014
In the battle for digital ratings dominance, comScore has scored a b ...
- Local SEO Budgets To Rise By 2018, Paid Search Falls
Search & Performance Marketing Daily, Laurie Sullivan - Monday, April 28, 2014
Marketers will spend 52% more on search engine optimization (SEO) by 201 ...
- Mobile Measurement Tops Media Pros' Focus
MediaDailyNews, Laurie Sullivan - Friday, April 25, 2014
Cross-device and mobile measurement, as well as real-time bidding (RTB) optimization, a ...
- NCAA Viewership Grows On Mobile
MediaDailyNews, Wayne Friedman - Friday, April 25, 2014
Viewership for one big live TV event -- the NCAA Basketball Tourname ...
- Gannett Newspaper Revs Up, McClatchy Down
MediaDailyNews, Erik Sass - Wednesday, April 23, 2014
Newspaper advertising revenues continued to decline in the first quarter of t ...
- NBCU Records Double-Digit Revenue, Subscriber Growth
MediaDailyNews, Wayne Friedman - Tuesday, April 22, 2014
On top of an already solid first quarter for NBCUniversal with ...
- Android Closing The Revenue Gap With iOS
MoBlog, Mark Walsh - Wednesday, April 23, 2014
Google's Android for the first time has eclipsed iOS in mobile ...
- BrightRoll Bakes Nielsen, ComScore Ratings Into Platform, Taps BlueKai For Mobile Audience Targeting
Real-Time Daily, Tyler Loechner - Wednesday, April 23, 2014
Programmatic video ad platform BrightRoll on Wednesday announced several key partnerships th ...
- Available Inventory, Clicks And 'Premium' All Growing In Mobile
RTBlog, Tyler Loechner - Wednesday, April 23, 2014
Vserv.mobi, a mobile ad network that has recently repositioned itself as ...
- 'Scandal' Steals Thursday For ABC
MediaDailyNews, Wayne Friedman - Friday, April 18, 2014
With CBS airing reruns for much of its programming on a mid-Apr ...
- TV, Not Digital, Propels Madison Ave. Spending, Twitter Surges 155%
MediaDailyNews, Joe Mandese - Monday, April 21, 2014
Digital media may have the fastest organic growth rates, but it w ...
- Nielsen In Final Tests Of Mobile Ad Measurement Service
Mobile Marketing Daily, Mark Walsh - Thursday, April 17, 2014
Nielsen on Thursday said it's launching the final technical trial before expandi ...
- Magazine Ad Pages Fall 4%
MediaDailyNews, Erik Sass - Tuesday, April 15, 2014
The long, steady decline of print advertising continued in the first quart ...
- Opera Mediaworks Taps Hunt For Hispanic Mobile Reach
MediaDailyNews, Erik Sass - Tuesday, April 15, 2014
Mobile ad platform Opera Mediaworks is boosting its reach among U.S. Hispani ...
- 'Thrones' Reigns For HBO, 'Mad Men' Hits 2.3M For Series Return
MediaDailyNews, Wayne Friedman - Monday, April 14, 2014
Another busy Sunday night on TV had HBO's "Game of Thrones" scori ...
- Older Generations Warming Up To Mobile Local Search
SearchBlog, Laurie Sullivan - Tuesday, April 15, 2014
Some 47% of consumers searched for local restaurants on a mobile devi ...
- Social-Savvy Brands Favor Facebook, Twitter
Social Media & Marketing Daily, Gavin O'Malley - Monday, April 14, 2014
On average, the 20 most social-savvy brands had about 14.5 million Facebo ...
- Fallon's 'Tonight' Tops Late-Night Rivals
MediaDailyNews, Wayne Friedman - Friday, April 11, 2014
Now with seven weeks on the ratings book -- and with t ...
- NBC Tops Among Key Prime-Time Viewers
MediaDailyNews, Wayne Friedman - Friday, April 11, 2014
With just about a month and a half left of the 2013-20 ...
- Consumers Don't Want To Trade Data For Free Services, Study Says
PolicyBlog, Wendy Davis - Monday, April 14, 2014
Online ad companies often argue that free material will disappear from t ...
- Internet Ad Revenue Hits $42.8 Billion In 2013, Surpasses Broadcast TV
MediaDailyNews, Laurie Sullivan - Thursday, April 10, 2014
For the first time, marketers spent more to advertise on the Intern ...
- Google Links Searches, YouTube To Television Viewing
Search & Performance Marketing Daily, Laurie Sullivan - Thursday, April 10, 2014
Consumer behavior and interactions with digital platforms like Google's YouTube and sear ...
- The Trouble With C7
MediaDailyNews, Mike Bloxham - Thursday, April 10, 2014
The consensus seems to be that this year's upfronts will see ...
- Nearly One-Third Of Search Budgets Invested In Google Shopping New Money
Search & Performance Marketing Daily, Laurie Sullivan - Wednesday, April 9, 2014
Marketers are investing more of their online marketing budget in search campaign ...
- Teens Sound Off About Instagram, Apple, Amazon, eBay
Social Media & Marketing Daily, Laurie Sullivan - Wednesday, April 9, 2014
It will take "smart acquisitions" and innovative technologies to keep the intere ...
- DPAA Taps Nielsen For Research To Aid Members
MediaDailyNews, Erik Sass - Tuesday, April 8, 2014
The Digital Place-Based Advertising Association is working with Nielsen to create t ...
- Video-On-Demand Viewing On The Rise
MediaDailyNews, Wayne Friedman - Tuesday, April 8, 2014
Video-on-demand viewing continues to climb -- especially for TV programming. Programming fr ...
- TV-Radio Station Deal Dollar Volume Rises, Cash Flow Slightly Higher
MediaDailyNews, Wayne Friedman - Monday, April 7, 2014
Dollar volume for broadcast TV and radio station mergers and acquisitions climb ...
- Cable TV News Brand Perception Remains Steady
MediaDailyNews, Wayne Friedman - Monday, April 7, 2014
Cable TV news network brand perception has remained steady since the fir ...