- U.S. Ad Market Forecast To Spike 6.2% In 2014
MediaDailyNews, Wayne Friedman - Friday, May 30, 2014
The U.S. advertising market will continue to have a strong year. MoffettNathans ...
- Targeted Victory Teams With Rentrak For TV Data
MediaDailyNews, Wayne Friedman - Wednesday, May 28, 2014
Republican-centric marketing firm Targeted Victory has struck a deal with Rentrak ...
- Nielsen To Expand Local TV Market Samples
MediaDailyNews, Wayne Friedman - Wednesday, May 28, 2014
More major Nielsen TV markets will see their respective sample sizes gr ...
- Rakuten Marketing Acquires DC Storm For Cross-Screen Attribution
Real-Time Daily, Tyler Loechner - Thursday, May 29, 2014
Attribution is all the rage in ad tech, if recent M&A activi ...
- CEOs Pushing Marketing For Measurements
Research Brief, Jack Loechner - Thursday, May 29, 2014
The annual Ifbyphone State of Marketing Measurement Survey identifies what successful markete ...
- Prime Time Shows Dips For Holiday
MediaDailyNews, Wayne Friedman - Tuesday, May 27, 2014
Some of broadcast TV's now perennial summer reality shows got off ...
- 'SNF' Scores For Key NBC Demo
MediaDailyNews, Wayne Friedman - Friday, May 23, 2014
For the third year in a row, NBC's "Sunday Night Football" w ...
- How To Determine If Facebook's Video Ads Are Worth The Cost
Around the Net in Video, P.J. Bednarski - Friday, May 23, 2014
Stuart Smith, client services director at Mediaocean, mulls the "opportunity" to spe ...
- TV Everywhere Has Visibility Issues, But Can Up TV Viewing
MediaDailyNews, Wayne Friedman - Thursday, May 22, 2014
TV Everywhere has made gains with viewers, yet still suffers from ...
- 'Idol,' 'Survivor' End Seasons, Ratings Dip
MediaDailyNews, Wayne Friedman - Thursday, May 22, 2014
On the next-to-last day of the broadcast TV season, some big ...
- Surge In World Cup Google Searches Makes Marketers Rethink Campaigns
Search & Performance Marketing Daily, Laurie Sullivan - Thursday, May 22, 2014
As Brazil prepares to host the World Cup, Google analyzes a sur ...
- FCC: Cable Prices Continue To Climb, Even In Competitive Areas
MediaDailyNews, Wayne Friedman - Tuesday, May 20, 2014
A recent Federal Communications Commission study says the average expanded basic ...
- NBC Is No. 1 In Prime Time, First Time In A Decade
MediaDailyNews, Wayne Friedman - Tuesday, May 20, 2014
With three nights left in the 2013-2014 broadcast year, NBC will w ...
- Nielsen Twitter TV Ratings Releases Demo Data
MediaDailyNews, Wayne Friedman - Monday, May 19, 2014
Looking to give more weight to its Nielsen Twitter TV Ratings servic ...
- TV Audience Only Partially Attentive To Ads
MediaDailyNews, Wayne Friedman - Monday, May 19, 2014
An explosion of marketers' messaging from TV, radio and online platforms doesn ...
- Centro Taps Moat For Viewability, Media Measurement
Real-Time Daily, Tyler Loechner - Tuesday, May 20, 2014
Media-buying platform Centro on Tuesday announced a partnership with Moat, a med ...
- MyThings Partners With ComScore For Brand Safety Tech
Real-Time Daily, Tyler Loechner - Thursday, May 15, 2014
MyThings, a demand-side platform (DSP), this week struck a partnership with comSco ...
- In A Nutshell? FreeWheel's Monetization Report Sees Big Trend In Long Form
VidBlog, P.J. Bednarski - Friday, May 16, 2014
Its new Monetization Report says that 29% of long-form and live viewi ...
- More Commercial Clutter On Cable Than Broadcast
MediaDailyNews, Wayne Friedman - Tuesday, May 13, 2014
Although cable networks are slowly trimming the number of commercials in the ...
- TV Upfront Forecast: Moderate Price Gains For Broadcast, Slight Volume Increase For Cable
MediaDailyNews, Wayne Friedman - Tuesday, May 13, 2014
The TV upfront market is forecast to see low single- to mid-hi ...
- Is Facebook Organic Reach Actually Rising?
Social Media & Marketing Daily, Gavin O'Malley - Tuesday, May 13, 2014
Contrary to a number of recent reports, most brands are seeing the ...
- National Advertisers Forecast To Spend More On Local Media Than Local Marketers
MediaDailyNews, Wayne Friedman - Monday, May 12, 2014
National advertisers' spending on local media will grow at a faster ra ...
- Health Sites Tackling Mobile Migration
MoBlog, Mark Walsh - Tuesday, May 13, 2014
A recent Millennial Media study on cross-platform consumer habits indicated that peop ...
- Multi-Touch Attribution Makes Its Case; Brazil Now No. 2 In RTB Marketshare
RTBlog, Tyler Loechner - Tuesday, May 13, 2014
The U.S. still accounts for 32% of the global RTB market (bas ...
- Cablevision Systems Loses More Video Subscribers, But Q1 Ad Revenues Soar
MediaDailyNews, Wayne Friedman - Friday, May 9, 2014
Cablevision Systems Corp. continued to lose ground with its video subscribers, b ...
- CBS Posts Q1 Revenue Losses, Looks To Drive Viewership Through More C7 Deals Next Season
MediaDailyNews, Wayne Friedman - Friday, May 9, 2014
CBS' advertising revenues were down in the first quarter of the ye ...
- Tablets Equal All-Day Media Consumption
Mobile Marketing Daily, Gavin O'Malley - Friday, May 9, 2014
Despite declining demand, new research suggests that tablets have cemented their stat ...
- Fox Pushes For C7 Ratings, Boosts Revenues By 12% In 3Q
MediaDailyNews, Wayne Friedman - Thursday, May 8, 2014
Just days before Fox's upfront TV presentation -- as well as oth ...
- U.S. Mobile Travel Sales To Rise 60% In 2014
Mobile Marketing Daily, Mark Walsh - Thursday, May 8, 2014
With the summer travel season about to kick off in the U.S ...
- Viewers Prefer Original Digital Video To News, Sports, Daytime TV
Online Video Daily, Gavin O'Malley - Wednesday, May 7, 2014
Although nothing beats prime-time TV, a majority of U.S. consumers now fav ...