- MRC Ends Gating Period, Lifts Viewability Advisory For Video Advertising
Real-Time Daily, Tyler Loechner - Monday, June 30, 2014
The Media Rating Council (MRC) on Monday officially green lighted the transacti ...
- Paid-Search Spend Rises, But Marketers Pulling Out Of Partner Programs
Search & Performance Marketing Daily, Laurie Sullivan - Monday, June 30, 2014
U.S. marketers spent 9% more on paid-search advertising campaigns in Q2 201 ...
- VOD Usage Grows, Ups 18-49 Viewing
MediaDailyNews, Wayne Friedman - Monday, June 30, 2014
TV networks continue to seek video-on-demand alternatives to extend their live programmi ...
- Fox Stations Poised To Drop Nielsen, Go Exclusively With Rentrak
MediaDailyNews, Joe Mandese - Monday, June 30, 2014
With its long-term contract with Nielsen set to expire today, the F ...
- Tablet Use, Penetration Still Climbing Among Gen Z
Marketing Daily, Sarah Mahoney - Thursday, June 26, 2014
And NPD says kids are using them in 48% of those home ...
- Android Wearable Population, Activities On Rise
Mobile Marketing Daily, Mark Walsh - Thursday, June 26, 2014
If it wasn't already clear before the keynote at its I/O develop ...
- MediaCom Testing Celtra's Mobile Ad Viewability Measurement Tech
Real-Time Daily, Tyler Loechner - Thursday, June 26, 2014
Mobile ad tech firm Celtra on Thursday announced an upgrade to AdCreato ...
- Hey, Enough Focus On Creativity. Give Me More Investment In Metrics
Around the Net in Search Marketing, Laurie Sullivan - Thursday, June 26, 2014
Michael Schrage gets on a soapbox calling advertising creativity "a bit ...
- Upfront 2014-15 Price Increases Less For Broadcast Networks
MediaDailyNews, Wayne Friedman - Wednesday, June 25, 2014
Modest broadcast price increases are estimated for the 2014-15 upfront advertising mark ...
- Sizmek To Take Video Verification Tool Out Of Beta
Real-Time Daily, Tyler Loechner - Wednesday, June 25, 2014
Ad management firm Sizmek has announced its intention to take its vid ...
- Yahoo To Guarantee Viewable Impressions
Search & Performance Marketing Daily, Mark Walsh - Wednesday, June 25, 2014
Yahoo on Wednesday announced the rollout of its Media Rating Council (MRC)-accredit ...
- Mobile Forces Decline In Page Views - 10 Tips To Reverse The Trend
SearchBlog, Laurie Sullivan - Thursday, June 26, 2014
Page views per online session hit a new low -- 6.93 ...
- Financial Advisors Retain Higher Ad Recall From TV
MediaDailyNews, Wayne Friedman - Tuesday, June 24, 2014
Financial advisors have a high rate of use of Web sites ...
- NBC Ups Upfront Rates, CW Inks Lower Gains
MediaDailyNews, Wayne Friedman - Tuesday, June 24, 2014
NBCUniversal and the CW have completed their respective upfront advertising market deal ...
- Matomy Media Reconsiders LSE Listing
Around the Net In MAD London, Sean Hargrave - Tuesday, June 24, 2014
A report in "The Times" suggests that Matomy Media is reconsidering ...
- Told You So. Told You So. Nyah Nyah Nyah.
Garfield at Large, Bob Garfield - Tuesday, June 24, 2014
YouTube isn't just bad entertainment and good entertainment and kittens and collapsi ...
- Media Portrayals of Hispanics Skewed
MediaDailyNews, Erik Sass - Monday, June 23, 2014
U.S. Hispanic spending power is climbing fast, now closing in on $1 ...
- KTSF Adds Mobile Viewing To TV Ratings
MediaDailyNews, Wayne Friedman - Monday, June 23, 2014
Striking what it hopes to be the first of many deals, Niels ...
- Audience Targeting In Video Takes Off: Rocket Fuel Unveils Guaranteed Model Featuring Nielsen, comScore Ratings
Real-Time Daily, Tyler Loechner - Monday, June 23, 2014
Rocket Fuel on Monday announced the launch of Audience Guarantee, a n ...
- Apsalar Exits Mobile DSP Space To Double Down On Measurement
Real-Time Daily, Tyler Loechner - Friday, June 20, 2014
Less than one year after entering the mobile programmatic space, data platfo ...
- Viewability As A Currency Grows Up; RealVu Launches In-View Only Exchange
Real-Time Daily, Tyler Loechner - Thursday, June 19, 2014
RealVu, an analytics firm, on Thursday announced the launch of the Real ...
- TAB Unveils Spot Ratings For Digital Billboards
MediaDailyNews, Erik Sass - Wednesday, June 18, 2014
Out-of-home advertising is getting more precise metrics courtesy of the Traffic Aud ...
- CBS Adds Los Angeles Stations To Rentrak Deal, A First For Nation's No. 2 Market
MediaDailyNews, Joe Mandese - Thursday, June 19, 2014
A week after the Fox Television Stations group signed a long-term de ...
- In-App Pop-Up Ads Make It Difficult To Enjoy Content
Mobile Marketing Daily, Laurie Sullivan - Thursday, June 19, 2014
App users are a captive audience. The majority of smartphone owners ...
- Back-To-School Timing, Tips For Social And Search Campaigns
SearchBlog, Laurie Sullivan - Thursday, June 19, 2014
More than $3 of every $5 aimed at back-to-school clothes and suppli ...
- Hispanic Millennials Comfortable With English And Spanish Media
MediaDailyNews, Erik Sass - Tuesday, June 17, 2014
It's not news that Hispanic millennials born in the U.S. are mo ...
- Nielsen Finds Radio Ratings Mischief In L.A.
MediaDailyNews, Erik Sass - Tuesday, June 17, 2014
An employee of a Los Angeles Spanish-language radio station owned by Univisio ...
- Rentrak: The Consensus Is We Are No Longer A 'Census'
MediaDailyNews, Joe Mandese - Wednesday, June 18, 2014
In a surprise move, digital TV set-top derived TV ratings service Rentr ...
- Native, Programmatic Lead Ad Industry Growth, But Not Without Challenges
SearchBlog, Laurie Sullivan - Friday, June 13, 2014
New money continues to roll into the advertising industry. While companies offeri ...
- WPP's Kantar Buys Precise Media Group
Around the Net In MAD London, Sean Hargrave - Wednesday, June 11, 2014
WPP continues to expand at pace as its data division, Kantar, announc ...