- Fast-Food Fans Are Online Night Owls
Marketing Daily, Karlene Lukovitz - Thursday, August 28, 2014
Fast food consumers' highest volume of impressions come in the evening, wh ...
- Exchanges, DSPs Fastest-Growing Inventory Sources In Mobile
Real-Time Daily, Tyler Loechner - Wednesday, August 27, 2014
Across the spectrum of mobile advertising, smartphones handily beat out tablets a ...
- Mobile RTB Spend Up 69% Quarter-Over-Quarter
Real-Time Daily, Tyler Loechner - Tuesday, August 26, 2014
Global mobile real-time bidding (RTB) spend increased 69% in Q2 2014 compar ...
- For Millennials, WOM Is A Big Driver For New TV Viewing Choices
MAD, Larissa Faw - Monday, August 25, 2014
A new study from Horizon Media also found that despite the growi ...
- Media Conglomerates Rely Less On Ad Revenues
MediaDailyNews, Erik Sass - Monday, August 25, 2014
Big media companies are moving to lessen their reliance on advertising reven ...
- Despite Recent Slowdown, U.S. Ad Economy Poised To Expand At Fastest Rate In A Decade
MediaDailyNews, Joe Mandese - Tuesday, August 26, 2014
Despite an apparent slowdown in the expansion of the advertising economy ...
- Consumers To Share Data From Wearable Devices For Discounts, Coupons
Mobile Marketing Daily, Erik Sass - Monday, August 25, 2014
A substantial number of consumers (40%) would be willing to share person ...
- Latin America Poised For Mobile Gains
MoBlog, Mark Walsh - Tuesday, August 26, 2014
When it comes to mobile advertising, Latin America is still just ...
- As Advertisers Use DSPs To Buy Social, 'Reach Efficiency' Increases
RTBlog, Tyler Loechner - Tuesday, August 26, 2014
It was 32% cheaper to buy ads on social channels in ...
- Setting Proper KPIs In A Programmatic World
Around the Net in Real-Time, Tyler Loechner - Friday, August 22, 2014
Advertising Age has posted an article, written by Doug Miller, VP ...
- Global TV Ad Spend Rises, Despite National Differences
MediaDailyNews, Wayne Friedman - Friday, August 22, 2014
Global TV advertising spending will slightly improve this year versus a ye ...
- Rentrak On Track To Gather Data From 26M Set-Top Box Homes
MediaDailyNews, Wayne Friedman - Friday, August 22, 2014
Growing TV-media measurement company Rentrak continues to add millions of TV set-t ...
- Google Changes Features In Click-To-Call Mobile Reporting
Search & Performance Marketing Daily, Laurie Sullivan - Friday, August 22, 2014
Google will change the way it reports click-to-call data in AdWords A ...
- Ads Still Catching Up With Attention Devoted To Apps
MoBlog, Mark Walsh - Friday, August 22, 2014
The comScore report released yesterday on mobile app use only underscored th ...
- Tumblr U.S. Users To Reach 17 Million This Year
Social Media & Marketing Daily, Mark Walsh - Thursday, August 21, 2014
Whether Yahoo's $1.1 billion purchase of Tumblr last year will help tu ...
- Marketer Confidence Continues To Slide, Europe Now More Bullish Than America
MediaDailyNews, Joe Mandese - Thursday, August 21, 2014
In another telling signal that the global ad expansion may be runni ...
- TV Still Dominates World Media Use
MediaDailyNews, Wayne Friedman - Wednesday, August 20, 2014
Worldwide, TV viewing remains the single biggest media activity. On average, 2. ...
- ABC, NBC Top Summer TV Broadcasters
MediaDailyNews, Wayne Friedman - Wednesday, August 20, 2014
Twelve weeks into the summer season, ABC and NBC are tied f ...
- Smartphone Users Devote Time To Handful Of Apps
MoBlog, Mark Walsh - Thursday, August 21, 2014
As of June, apps account for seven of every eight minutes ...
- Broadcast Network Ratings Forecast To Erode, CBS Performance Crucial
MediaDailyNews, Wayne Friedman - Tuesday, August 19, 2014
Broadcast network TV ratings erosion could worsen next year, according to o ...
- Can Marketers Be Hot On Social But Not Mobile?
MoBlog, Mark Walsh - Wednesday, August 20, 2014
The mobile banner has long been a subject of scorn, annoying use ...
- TubeMogul Strikes Partnership With Integral For Viewability Ratings, Fraud Detection
Real-Time Daily, Tyler Loechner - Wednesday, August 20, 2014
Programmatic video ad platform TubeMogul on Wednesday announced it has inked ...
- Nielsen Catalina, FourthWall Media Team For Set-Top Data
MediaDailyNews, Wayne Friedman - Monday, August 18, 2014
Looking to deliver more granular insights to CPG marketers, Nielsen Catalina Solutio ...
- Online Retail Up 14% in July, Led By Jewelry And Clothing
MediaDailyNews, Mark Walsh - Monday, August 18, 2014
Shopping in categories like jewelry and watches and apparel helped boost onli ...
- La Quinta Not Buying Mobile Ad Gap Meme
MoBlog, Mark Walsh - Tuesday, August 19, 2014
Mobile's slice of ad spend is likely to grow over time, b ...
- Consumer Voice Dictating Marketing Budgets; Programmatic Only Gets 1%
Search & Performance Marketing Daily, Laurie Sullivan - Monday, August 18, 2014
Some 63% of marketers plan to improve marketing strategies through customer segmentati ...
- Facebook Engagement Steady, Snapchat Continues Growth
Social Media & Marketing Daily, Mark Walsh - Friday, August 15, 2014
Facebook still dominates time spent among the top social media platforms, b ...
- TV Markets Report Big Differences In Live Vs. Time-Shifted Viewing
MediaDailyNews, Wayne Friedman - Thursday, August 14, 2014
Local TV markets can vary greatly when it comes to their sha ...
- Ad Viewing Grows On Trad TV Digital Platforms With Longer Content
MediaDailyNews, Wayne Friedman - Thursday, August 14, 2014
Digital television/video programmers and platforms continue to look to mirror the tradition ...
- Former Visual IQ Execs Launch Attribution Firm, Focus On Video
Real-Time Daily, Tyler Loechner - Thursday, August 14, 2014
Two former Visual IQ executives -- Trevor Testwuide (regional VP of sale ...