- Nielsen Gives Roku, BrightRoll Measurement Accountability
Online Video Daily, Laurie Sullivan - Thursday, April 30, 2015
Nielsen, Roku, and Yahoo's BrightRoll made a series of separate announcements Thursd ...
- Yahoo's BrightRoll Doubles Down On Mobile Video
Real-Time Daily, Tyler Loechner - Thursday, April 30, 2015
Yahoo's BrightRoll, a programmatic video ad platform, on Thursday announced a n ...
- Turner Broadcasting Leads TW's Revenue Uptick
MediaDailyNews, Wayne Friedman - Wednesday, April 29, 2015
Time Warner's Turner Broadcasting advertising results for its first-quarter 2015 financial peri ...
- Viacom Rolls Out Data-Driven Advertising Service
MediaDailyNews, Wayne Friedman - Wednesday, April 29, 2015
Viacom continues to add its data-driven offerings for advertisers, as it rol ...
- The Role Of Mobile In The Omnichannel Purchase Journey
Mobile Insider, Naghi Prasad - Thursday, April 30, 2015
Smartphone, tablet, connected TV, wearable device, desktop and laptop: what do the ...
- Mobile Accounts for 27% of Online Payments Globally
MobileShopTalk, Chuck Martin - Thursday, April 30, 2015
Despite stumbles from various mobile payments providers, the activity of using mobi ...
- Online Advertisers Continue To Ride The Viewability Seesaw
RTBlog, Tyler Loechner - Wednesday, April 29, 2015
One step forward. One step backward. Rinse. Repeat. That's what viewability rat ...
- NAA Reports Record Audience For Online Newspapers
MediaDailyNews, Erik Sass - Tuesday, April 28, 2015
The online audience for U.S. newspapers set another goal in March. T ...
- TV Doldrums: Key Adult Audiences Drop In C3 Research
MediaDailyNews, Wayne Friedman - Tuesday, April 28, 2015
First-quarter 18-49 prime-time audiences sank 12% among the top four broadcast networ ...
- Nielsen Issues Gag Order, Warns Clients Not To Disclose 'Impact'
MediaDailyNews, Joe Mandese - Wednesday, April 29, 2015
In a move that industry execs say is tantamount to a g ...
- ComScore, CIMM Unveil Cross-Measurement Results
MediaDailyNews, Erik Sass - Monday, April 27, 2015
A consortium of big media companies has joined forced with online measureme ...
- Havas Returns To Meaning, Finds A 'Return-On-Meaning'
MediaDailyNews, Joe Mandese - Tuesday, April 28, 2015
For more than seven years, Havas has been asking what is perha ...
- comScore's Pre-Bid Programmatic Data Now In 44 Countries
Real-Time Daily, Tyler Loechner - Monday, April 27, 2015
Earlier this year, comScore announced the launch of an "Industry Trust" initiati ...
- CNN's Surprising New Captive Audience - Republicans!
MAD, Larissa Faw - Thursday, April 23, 2015
The 2016 elections are just a year and a half away, b ...
- Netflix Viewing Rises, Impacts Trad TV Trends
MediaDailyNews, Wayne Friedman - Thursday, April 23, 2015
Netflix continues to have a major impact on TV viewing -- i ...
- Google Feels Rollercoaster Effect With Up And Down Revenue, Paid-Click Advertising
Search & Performance Marketing Daily, Laurie Sullivan - Thursday, April 23, 2015
Google's revenue in the quarter ended March 31, 2015 rose 11.9% ...
- What Would You Rather Quit? Cable Or Netflix?
VidBlog, P.J. Bednarski - Friday, April 24, 2015
Nielsen has its hands full trying to explain to advertisers where viewe ...
- Local Media Programmatic: Low CPMs, But Long-Term Future Looks Bright
MediaDailyNews, Wayne Friedman - Wednesday, April 22, 2015
Local media programmatic CPMs are less than half of local advertising so ...
- Nielsen Buy Segment Dips, Watch Biz Grows
MediaDailyNews, Wayne Friedman - Wednesday, April 22, 2015
Nielsen offered up a mixed first-quarter financial picture -- primarily from tougher-than-expect ...
- Gannett Broadcast Revs Hit Nearly $400M, Digital Ads Up In Q1
MediaDailyNews, Wayne Friedman - Tuesday, April 21, 2015
Gannett's broadcasting revenue grew 4% in the first quarter, due to high ...
- Mobile Phone Sales Rising Among Low-Income Individuals
Mobile Marketing Daily, Laurie Sullivan - Tuesday, April 21, 2015
U.S. mobile phone sales by consumers earning less than $30,000 annually gr ...
- Connected Devices Changing Viewing Habits
Marketing Daily, Aaron Baar - Monday, April 20, 2015
"In many ways, we're experiencing a new golden age of content," t ...
- Less Ads Mean Streaming TV Tops Traditional Viewing
MediaDailyNews, Wayne Friedman - Monday, April 20, 2015
Half of connected TV owners are more likely to stream content th ...
- CBS Rules Sunday With 'CMA,' 'Masters'
MediaDailyNews, Wayne Friedman - Monday, April 20, 2015
Two Sundays in a row, with special Sunday daytime/nighttime events, put C ...
- Hyperlocal Essentials For The Programmatic Mobile Advertiser
Mobile Insider, Ratko Vidakovic - Tuesday, April 21, 2015
In the cookie-less world of mobile, hyperlocal data is an effective w ...
- Guess Who Dominates Social Logins?
The Social Graf, Erik Sass - Tuesday, April 21, 2015
Facebook is the clear leader in social media logins for Web sit ...
- Teens Crave Experience; Constant Upgrades
Marketing Daily, Sarah Mahoney - Friday, April 17, 2015
Kids are less focused on "possessions and more on share-worthy experiences," sa ...
- National TV Ads Weak In Q1, Digital Makes Big Gains
MediaDailyNews, Wayne Friedman - Friday, April 17, 2015
Cable TV networks showed a 1% improvement in advertising revenues -- includi ...
- Social TV On The Rise, IAB Finds
The Social Graf, Erik Sass - Monday, April 20, 2015
A large majority of American adults use mobile devices or computers whi ...
- At NAB Vegas Show, Questions And Observations About The Future Of TV
TVBlog, Adam Buckman - Monday, April 20, 2015
Last week at the National Association of Broadcasters' annual convention in L ...