- Kellogg's Ranked Most Reputable U.S. Consumer Company
Marketing Daily, Karlene Lukovitz - Thursday, May 28, 2015
The other companies in the top 10, in order, are: Lego, Fru ...
- 'Letterman' Gains Viewers, Makes Inroads With Younger Demos
MediaDailyNews, Wayne Friedman - Monday, May 18, 2015
Closing in on the show's final days, "Late Show with David Letterma ...
- New Platforms, Including BrightRoll, Plug Into Placed For In-Store Measurement
Real-Time Daily, Tyler Loechner - Monday, May 18, 2015
Location-based ad-targeting firm and in-store attribution company Placed has been on ...
- Real-Time TV Analytics Firm iSpot.tv Raises $22M
Real-Time Daily, Tyler Loechner - Tuesday, May 19, 2015
Data-driven television advertising is picking up steam. So too are the analyti ...
- Brand Networks Buys Shift For $50M, Launches Measurement Tool
Social Media & Marketing Daily, Gavin O'Malley - Friday, May 15, 2015
Adding to its social marketing suite, Brand Networks has agreed to acqui ...
- comScore, Nielsen Battle Over Estimates: Not Users, But Advertisers
MediaDailyNews, Joe Mandese - Friday, May 15, 2015
Whenever two audience measurement services operate in the same media marketplace ...
- Videology Sees Programmatic Mobile Video Campaigns Jump 81% In Q1
Real-Time Daily, Tyler Loechner - Wednesday, May 13, 2015
One of the underlying factors of the Verizon-AOL deal may have be ...
- Smartphones Continue Path To Ubiquity
Marketing Daily, Aaron Baar - Tuesday, May 12, 2015
The widespread adoption of smartphones and tablets has fundamentally changed the w ...
- Emmis, Beasley Revs Flat In First Quarter
MediaDailyNews, Erik Sass - Monday, May 11, 2015
With some of the last big broadcast radio groups reporting their result ...
- Mobile Advertising Has A Measurement Problem
Mobile Insider, Patrick Keane - Tuesday, May 12, 2015
Brand investment in mobile advertising is growing quickly -- spending is project ...
- Calling All Video Ad-Buying Humans: You Should View This
RTBlog, Tyler Loechner - Monday, May 11, 2015
The quality of digital advertising has been top of mind of lat ...
- Ad Spend On NBC Lifestyle Cable Nets Returns High Value
MediaDailyNews, Wayne Friedman - Friday, May 8, 2015
NBCUniversal says advertisers witnessed major returns on their media investments in consum ...
- Google Expands Ad Industry Dominance, Facebook Catching Up
MediaDailyNews, Joe Mandese - Monday, May 11, 2015
Facebook is now the fastest-growing major media supplier to Madison Avenue, b ...
- Syndicated Shows Boast Higher Viewer Numbers
MediaDailyNews, Wayne Friedman - Wednesday, May 6, 2015
Seven months into the syndication TV season, there are a number ...
- Nielsen Launches Multi-Touch Attribution Offering
Real-Time Daily, Tyler Loechner - Wednesday, May 6, 2015
Nielsen on Wednesday announced it has partnered with Krux, a data manageme ...
- Study: Social Media Drives TV Viewership
Social Media & Marketing Daily, Gavin O'Malley - Wednesday, May 6, 2015
New research shows a strong correlation between social engagement and higher tune- ...
- comScore Buys Proximic To Bolster Pre-Bid Data Insight
Real-Time Daily, Tyler Loechner - Tuesday, May 5, 2015
It's now clear that comScore believes that the future of programmatic advertisi ...
- Major Radio Broadcasters Record Fallen Revs
MediaDailyNews, Erik Sass - Monday, May 4, 2015
The first quarter of the year was not kind to the rad ...
- Digilant Taps Integral For Pre-Bid Measurement Tech
Real-Time Daily, Tyler Loechner - Monday, May 4, 2015
Taking a step toward facilitating more "quality" ad-buying though its platform, programmat ...
- Drawbridge Strikes Deals With Datalogix And LiveRamp To Link Online, Offline Activity
Real-Time Daily, Tyler Loechner - Monday, May 4, 2015
Drawbridge, an ad targeting firm that specializes in cross-device targeting, is s ...
- Viewability Crowd: Meet The 'Loaded Ad'
RTBlog, Tyler Loechner - Tuesday, May 5, 2015
The Media Rating Council (MRC) on Monday issued its first guidance f ...
- Viacom Move To Audience-Based Metrics Pays Off
MediaDailyNews, Wayne Friedman - Friday, May 1, 2015
Viacom says its three-year plan to grow "non-Nielsen" measurement-attached advertising revenues ...
- MRC Weighs In On Mobile 'Viewability,' Adds 'Loaded Ad' Criterion
MediaDailyNews, Joe Mandese - Monday, May 4, 2015
The ad industry's media ratings watchdog, the Media Rating Council, has issu ...
- The Ad-Tech Wave Is Gonna Crash
Real-Time Daily, Frank Sinton - Monday, May 4, 2015
If the current state of the ad tech industry can be compress ...
- Nielsen Adds Roku Video Measurement
Around the Net In MAD London, Sean Hargrave - Friday, May 1, 2015
Nielsen will begin measuring video ads on popular streaming service Roku. T ...