- Connected TV Viewing Rises Sharply, Marketer Engagement Does Not
MediaDailyNews, Wayne Friedman - Monday, August 31, 2015
Viewing with over-the-top streaming devices on connected TV sets is rising sharp ...
- 'VMA' Viewership Down, Digital Watching Up
MediaDailyNews, Wayne Friedman - Monday, August 31, 2015
One of Viacom's single biggest TV shows of the year, "MTV's Vid ...
- Disney, Time Warner, 21st Century Fox Media Stocks Show Strength, Diversity
MediaDailyNews, Wayne Friedman - Friday, August 28, 2015
Amid recent stock volatility, diversified media stocks should continue the goals ...
- Few Home Entertainment Consumers Using Digital-Only
MediaDailyNews, Wayne Friedman - Friday, August 28, 2015
Few consumers have shifted entirely to digital viewing methods for home entertainmen ...
- Mobile Spending To Increase As Revenue Surges
Mobile Marketing Daily, Ben Frederick - Friday, August 28, 2015
The Interactive Advertising Bureau released a report this week showing global mobi ...
- Millennials Driving Demand In Health And Wellness Through Mobile, Says Yahoo
Mobile Marketing Daily, Ben Frederick - Friday, August 28, 2015
Although Millennials are earning less than previous generations, they are spending mo ...
- AppNexus, Varick Share Thoughts On Viewability Via Twitter Chat
RTBlog, Tyler Loechner - Monday, August 31, 2015
Late last week MediaPost Editor-in-Chief Joe Mandese took part in a viewabili ...
- Media Stocks Continue To Make Back Gains From Earlier Week Losses
MediaDailyNews, Wayne Friedman - Thursday, August 27, 2015
Media stocks continued to add back the gains they had lost duri ...
- Why Viewability Metrics Can't Predict Advertising ROI
Real-Time Daily, Julia Amorim - Friday, August 28, 2015
Buyers of digital advertising want their ads to be seen-a point ...
- Most Video Streaming Comes From A Small Number Of TV Homes
MediaDailyNews, Wayne Friedman - Wednesday, August 26, 2015
Most video streaming continues to come from a small number of ...
- CMOs Bullish On Social, Mobile Despite Measurement Concerns
Mobile Marketing Daily, Gavin O'Malley - Tuesday, August 25, 2015
Despite continued concerns about reliable measurement, a sampling of chief marketing office ...
- Cox Joins Attribution Firm Conversion Logic
Real-Time Daily, Tyler Loechner - Tuesday, August 25, 2015
Conversion Logic, a cross-channel attribution firm, on Tuesday announced it has appoint ...
- Xaxis Now Lets APAC Marketers Only Pay For 'Viewable' Ads
Real-Time Daily, Tyler Loechner - Tuesday, August 25, 2015
Xaxis, WPP's programmatic media-buying arm, on Tuesday announced the rollout of Xax ...
- WPP's Sorrell: Is Video Advertising Worth It?
VidBlog, P.J. Bednarski - Wednesday, August 26, 2015
Referring to ad buys on YouTube and Facebook in particular, WPP's S ...
- Programmatic Market Trends Show It's The Data, Stupid
Real-Time Daily, Joe Mandese - Tuesday, August 25, 2015
Some of the biggest trends reshaping the programmatic media-buying marketplace -- especial ...
- Millennials Flee Traditional TV
MediaDailyNews, Wayne Friedman - Friday, August 21, 2015
TV networks lost significant viewership over the past year -- especially th ...
- Carusele 'Ignited' For New Growth With Investment, New Talent
MAD, Larissa Faw - Thursday, August 20, 2015
In March, Ignite Social Media launched Carusele, a stand-alone company focused ...
- MRC Requires Additional Disclosures In Updated Viewability Guidelines
Real-Time Daily, Tyler Loechner - Thursday, August 20, 2015
The Media Rating Council this week updated its desktop viewable ad impressi ...
- Cable, Broadcast TV Ads Get Mixed July Results
MediaDailyNews, Wayne Friedman - Wednesday, August 19, 2015
Against unfavorable comparisons of a year ago, when the 2014 World C ...
- 'Real-Time' Gets New Meaning As Facebook Puts A Stopwatch On Consumers
RTBlog, Tyler Loechner - Wednesday, August 19, 2015
Time-based metrics as a currency just took a step forward. Facebook th ...
- Video Viewability Dips On Exchanges As Measurability Increases
Real-Time Daily, Tyler Loechner - Thursday, August 13, 2015
The question in programmatic video, posits TubeMogul, is no longer: "Is the ...
- Viewability Crashes, Drops To 44%
Real-Time Daily, Tyler Loechner - Thursday, August 13, 2015
The ad industry still hasn't cracked the viewability nut. During the seco ...
- Is Accurate Pre-Bid Valuation A Pipe Dream? Discrepancies In Measurement Make It Difficult
RTBlog, Tyler Loechner - Thursday, August 13, 2015
Viewability remains a controversial topic among advertisers. Is the MRC's standard enoug ...
- Hidden In Google's Alphabet Soup Is A Wave Of Media Measurement Advancements
RTBlog, Tyler Loechner - Wednesday, August 12, 2015
Shrouded beneath Google's Alphabet announcement were two other announcements Google made th ...
- Binge Watchers Fickle, Abandon Series If They Can't Find An Episode
MediaDailyNews, Wayne Friedman - Monday, August 10, 2015
Seasoned TV binge watchers watch, on average, around two shows at a ...
- Despite Ratings Dip, Retrans Delivers CBS Revs
MediaDailyNews, Wayne Friedman - Monday, August 10, 2015
CBS' Nina Tassler says content generation is still at the center ...
- Google Deploys Nielsen Digital Ad Ratings Worldwide Via DoubleClick
Real-Time Daily, Laurie Sullivan - Tuesday, August 11, 2015
Nielsen has expanded its relationship with Google, making Digital Ad Ratings availab ...
- Magazine Circs Slip Again
MediaDailyNews, Erik Sass - Thursday, August 6, 2015
The total circulation of U.S. magazines fell 2.2% from the first ha ...
- Neustar, MarketShare Partner To Share Marketing Data
Real-Time Daily, Tyler Loechner - Tuesday, August 4, 2015
Neustar, an ad tech company that provides real-time data and analytics ...
- comScore Validates Measurement For Google DoubleClick
Search & Performance Marketing Daily, Laurie Sullivan - Tuesday, August 4, 2015
Third-party ad validation for some Google products got a shot in t ...