- Trust In Advertising Is Unchanged, Word Of Mouth Gets Best Results
MediaDailyNews, Wayne Friedman - Wednesday, September 30, 2015
Little has changed for consumers when looking at worldwide "trust" in advertisin ...
- CBS Includes Digital Views In TV Ratings
MediaDailyNews, Wayne Friedman - Wednesday, September 30, 2015
CBS will become the first network to include digital video viewing ...
- Mobile To Overtake TV Next Year, eMarketer Predicts
Around the Net In MAD London, Sean Hargrave - Wednesday, September 30, 2015
Mobile ad spend is expected to increase by 45% this year ...
- Connecting Programmatic's Disparate Pieces
MAD, Steve McClellan - Tuesday, September 29, 2015
Programmatic has evolved from a mechanism for selling remnant inventory to ...
- Late-Night Talk More Popular Than Satiric Cable Shows
MediaDailyNews, Wayne Friedman - Tuesday, September 29, 2015
Traditional late-night talk news shows are about twice as popular as satiric ...
- comScore, Rentrak To Merge, Take On Nielsen
MediaDailyNews, Wayne Friedman, Laurie Sullivan - Tuesday, September 29, 2015
Making a major move for new digital and traditional media measurement servic ...
- What Attribution Is Not
MediaPost Live, Gavin O'Malley - Wednesday, September 30, 2015
Without naming names, it's clear that certain individuals still think attribution simp ...
- Email Preferred Communication Channel For Financial Services, Social Last
Email Marketing Daily, Jess Nelson - Monday, September 28, 2015
Email ranked as the most preferred channel of communication in every catego ...
- Magna Global: Programmatic Ad Spend Will Reach $37 Billion By 2019
MAD, Steve McClellan - Monday, September 28, 2015
According to Magna Global's just issued report, programmatic ad spend will accou ...
- Nielsen Creates APIs For National, Local TV Services
MediaDailyNews, Wayne Friedman - Monday, September 28, 2015
To help media companies get faster and easy access to TV researc ...
- Facebook Debuts Mobile Ad Products To Lure TV Dollars
Social Media & Marketing Daily, Gavin O'Malley - Monday, September 28, 2015
On the eve of Advertising Week, Facebook unveiled several new mobile-focused ...
- Second-Screen Multitasking Tops With TV News, Kids Shows
MediaDailyNews, Wayne Friedman - Friday, September 25, 2015
Second-screen multitasking activity is growing -- with some areas such as ...
- MRC's Social Guidelines Mark A Coming Of Age For Social Media
Social Media & Marketing Daily, Peter Storck - Monday, September 28, 2015
For the first time, social-media practitioners will be held to common standar ...
- Millennials Are Connected, But News Consumption Varies
Social Media & Marketing Daily, Gavin O'Malley - Friday, September 25, 2015
Millennials represent a great deal of diversity -- especially as it relat ...
- AMC, Rentrak Team Develop Demographic Reach Metrics
MediaDailyNews, Wayne Friedman - Thursday, September 24, 2015
Rentrak and AMC Networks have struck a partnership to develop a cross-platfo ...
- Email Marketing A Top B2B Lead Generation Tool
Email Marketing Daily, Jess Nelson - Wednesday, September 23, 2015
Email marketing is the fourth most effective and second most common B ...
- Analytics, Measurement Finds The 49% ROI Mistake
Data and Targeting Insider, Laurie Sullivan - Wednesday, September 23, 2015
Google made a slight change to Analytics this week. It now defaul ...
- Major TV Nets Down For Season Openers; NBC's 'Blindspot' Scores
MediaDailyNews, Wayne Friedman - Tuesday, September 22, 2015
A mixed bag of results for new broadcast shows started off t ...
- Mobile Skyrockets With 1B Users, Global Reach Expands
Mobile Marketing Daily, Ben Frederick - Tuesday, September 22, 2015
Mobile broadband is the fastest-growing information and communication technology (ICT) service ...
- Digital Video Grows; Traditional TV Slips, But Remains Dominant
MediaDailyNews, Wayne Friedman - Monday, September 21, 2015
As digital video usage continues to climb, traditional live TV and time-shift ...
- Sovrn Tells Buyers To Bring Their Own Standards To New 'Viewability Assurance' Program
RTBlog, Tyler Loechner - Monday, September 21, 2015
Supply-side platform sovrn on Monday announced it will begin guaranteeing viewability ...
- October Search Spike Calls For Short-Lived, Focused Campaign
Search & Performance Marketing Daily, Laurie Sullivan - Friday, September 18, 2015
While it may seem a bit out of the ordinary, advice fr ...
- Multitasking Remains Strong Among Prime-Time Viewers
MediaDailyNews, Wayne Friedman - Thursday, September 17, 2015
Multitasking is still a big deal for TV watchers -- and ...
- Record: CNN Hits 22M Viewers With GOP Presidential Debate
MediaDailyNews, Wayne Friedman - Thursday, September 17, 2015
With the second Republican presidential debate, CNN hit an all-time viewing reco ...
- Unilever Labels Viewability Metrics 'Preposterous'
Around the Net In MAD London, Sean Hargrave - Thursday, September 17, 2015
Unilever has ramped up its calls for better online ad measurability, a ...
- TV Nets Sink 8% in C3 Prime Time
MediaDailyNews, Wayne Friedman - Wednesday, September 16, 2015
TV networks didn't do much to stem overall viewership erosion in t ...
- U.S. Ad Market Expands Again In August, Digital Market Begins To Stratify
MediaDailyNews, Joe Mandese - Thursday, September 17, 2015
Following some downward revisions from major ad forecasters and syndicated ad-tracking firm ...
- Digital And Data's Relentless Transformation Of Media Industry Continues
Online Spin, Dave Morgan - Thursday, September 17, 2015
Digital and data are rolling over the legacy establishments of the med ...
- User-Centric Analytics Sheds Light On Search: Uses Real People, Not Inferences
Search & Performance Marketing Daily, Joe Mandese - Thursday, September 17, 2015
At a time when major search engines are reducing the amount ...
- Digital Nets Grit, Escape Sign With Nielsen
MediaDailyNews, Wayne Friedman - Tuesday, September 15, 2015
Two fast-growing digital broadcast networks, Grit and Escape, have signed up f ...