- Video Marketers Must Capture Consumers' Shift To Interactivity
Real-Time Daily, Philip Rosenstein - Thursday, October 27, 2016
Viewership is down for the NFL so far this year, it w ...
- Roku, comScore To Deliver Video Ad Measurement Based On vCE
MediaDailyNews, Laurie Sullivan - Wednesday, October 26, 2016
Roku will become the first streaming platform to enable syndicated measurement ...
- Nielsen Registers Weak 3Q Financials, Lower Marketing Biz Blamed
Television News Daily, Wayne Friedman - Tuesday, October 25, 2016
Nielsen posted weaker-than-expected quarterly business due to lower revenues from its retail/marketi ...
- Nielsen Unveils 'National' Out-Of-Home TV Service Based On 44 Markets
MediaDailyNews, Joe Mandese - Monday, October 24, 2016
Weeks after unveiling a plan to introduce out-of-home measurement of television viewi ...
- TV Ad Spending Slips In September; Overall Media Spend Higher
Television News Daily, Wayne Friedman - Friday, October 21, 2016
Overall media spending for September grew 4%, with digital media rising, pa ...
- Post-Olympic Hangover, Top Ad Spenders Decline In September
MediaDailyNews, Joe Mandese - Friday, October 21, 2016
The U.S. advertising marketplace grew only modestly in September -- which nonethele ...
- Third-Quarter TV Ad Ratings Sink
Television News Daily, Wayne Friedman - Thursday, October 20, 2016
Even with the airing of the Rio Olympics, commercial TV ratings ...
- DoubleVerify Expands Mobile In-App Viewability, Adds New Partners
Real-Time Daily, Tobi Elkin - Thursday, October 20, 2016
DoubleVerify, an ad-tech firm that authenticates media quality and performance across digit ...
- DoubleVerify Names Steve Woolway Head Of Business Development
Real-Time Daily, Tobi Elkin - Wednesday, October 19, 2016
DoubleVerify, a provider of authentication services for digital advertising quality and performanc ...
- More TV Homes Sign Onto Multiple SVOD Services
Television News Daily, Wayne Friedman - Wednesday, October 12, 2016
Increasingly, TV homes are signing onto multiple subscription video-on-demand services, "self-bundling" the ...
- Signs That The Digital Sky Is Falling
VidBlog, P.J. Bednarski - Thursday, October 13, 2016
A new report from Moffett Nathanson points out desktop Internet use ...
- AAM Certifies Texture To Secure Circulation For Advertisers
Publishers Daily, Sara Guaglione - Tuesday, October 11, 2016
Now, publishers with content on the service will report issues requested a ...
- Millennials Boast High Smartphone, Connected TV Use
Television News Daily, Wayne Friedman - Tuesday, October 11, 2016
Young media consumers are increasingly using new digital devices -- their smartpho ...
- Second Prez Debate Earns 66 Million Viewers
Television News Daily, Wayne Friedman - Monday, October 10, 2016
The second Presidential debate did not post a new TV viewing deba ...
- TV Might Be Everywhere -- But Viewers Aren't
TV Everywhere, Steve Sternberg - Wednesday, October 5, 2016
Throughout the history of television measurement, there was a certain level ...