- ESPN Inks 6-Year, $7.8B College Football Playoff Deal
Television News Daily, Wayne Friedman - Wednesday, March 20, 2024
Under the deal, ABC will get the national championship game starting ...
- NBCU Expands VideoAmp And EDO Deals, Offers Programmatic Access To Olympics
Television News Daily, Wayne Friedman - Wednesday, March 20, 2024
The expanded deal with VideoAmp will offer audience-based cross-platform planning and measuremen ...
- MRC Accredits Comscore For Both National And Local TV Ratings
MediaDailyNews, Joe Mandese - Wednesday, March 20, 2024
The move makes Comscore the only accredited local service and the fir ...
- National Linear TV Revenue Forecast: Down 2.6% In 2024, Steeper Decline Next Year
Television News Daily, Wayne Friedman - Tuesday, March 19, 2024
"It is now clear that outside of sports advertising there should ...
- February Streaming Viewing Climbs 10%, YouTube, FAST Platforms Show Growth
Television News Daily, Wayne Friedman - Tuesday, March 19, 2024
YouTube rose to its best share ever at 9.3% last month, leadi ...
- Where Your Advertising Work Comes To Life: It's That Time Of Day
TV Watch, Wayne Friedman - Monday, March 18, 2024
TV advertising still has a strong impact on consumers. But when a ...
- Metrics Roll Call: The 9 Basic Email Measurements
Email Insider, Ray Schultz - Friday, March 15, 2024
Being data-driven is no help if marketers don't know what to trac ...
- Multiple Media Currencies: No Apples-To-Apples Models, Missing Benchmarks?
TV Watch, Wayne Friedman - Friday, March 15, 2024
A new 4As report says there's a long way to go, especial ...
- Global FAST Platforms On The Rise - Up To 7.5 Services In The U.S.
Television News Daily, Wayne Friedman - Wednesday, March 13, 2024
The number of global subscription video streaming platforms has declined among vid ...
- Relevance Will Get You Further Than Attention Alone
MediaDailyNews, Duncan Smith - Wednesday, March 13, 2024
Relevance has always been the ultimate metric for success. Now we ha ...
- MRC Taps SiriusXM/Pandora's Bolcar To Direct Measurement Audit Ops
MediaDailyNews, Joe Mandese - Tuesday, March 12, 2024
Bolcar, who was a senior manager at SiriusXM/Pandora, previously worked in med ...
- NBCU, DoubleVerify Strike AI Brand-Safety Deal
Television News Daily, Wayne Friedman - Tuesday, March 12, 2024
The new effort will analyze campaign performance using AI and new metric ...
- ABC Credits Earlier Oscar Start For Modest Audience Uptick
TVBlog, Adam Buckman - Wednesday, March 13, 2024
This year's Oscars show started an hour earlier at 7 p.m. Easter ...
- Criteo Outlines Test And Reporting Cycle For Google Privacy Sandbox
Search & Performance Insider, Laurie Sullivan - Tuesday, March 12, 2024
Criteo plans to publish a final report by June 15 to t ...
- Getting To Biden's 'Hero' State: Is Performance Everything?
TV Watch, Wayne Friedman - Tuesday, March 12, 2024
It's all about performance -- at least according to many analysts. ...
- Oscars Deliver Highest Viewing In 4 Years
Television News Daily, Wayne Friedman - Tuesday, March 12, 2024
Boosted by strong interest in blockbuster films, ABC's "Academy Awards" delivered 19 ...
- Google Gives Advertisers An Open-Source Privacy Measurement Tool
Search & Performance Insider, Laurie Sullivan - Thursday, March 7, 2024
Google on Thursday announced Meridian, the company's first open-source Marketing Mix Mode ...
- Streaming Viewers Now Up To 80% Of U.S. Adults, To 214M
Television News Daily, Wayne Friedman - Wednesday, March 6, 2024
AdTaxi found that 214 million U.S. adults consumed video content via streami ...
- Comscore Q4 Revenues Slip 3%, Sees Q1 National TV 'Impacted'
Television News Daily, Wayne Friedman - Thursday, March 7, 2024
National TV revenue measurement business will be impacted by linear ad-spending pressu ...
- Comscore Integrates Campaign Ratings With YouTube
MediaDailyNews, Laurie Sullivan - Monday, March 4, 2024
Comscore and YouTube today announced expansion of YouTube's existing measurement capabilities ...
- Mediastruction Taps Long-Time Media Researcher Josh Chasin As Startup Advisor
MediaDailyNews, Joe Mandese - Tuesday, March 5, 2024
The Norwell, MA-based media shop is rolling out a new media data-manageme ...
- Metric Shows Critical Connection Between Time And Attention
MediaDailyNews, Laurie Sullivan - Friday, March 1, 2024
GumGum's attention metrics company Playground xyz has a new attention framework ...
- Daily Family Co-Viewing Steady At 44%, YouTube Is Kids' Top Platform
Advanced TV Insider, Wayne Friedman - Wednesday, February 28, 2024
Daily family TV/video co-viewing remained virtually the same in Q4 2023 ...
- Addressable TV Consistently Gets 40% Reach: CIMM
Television News Daily, Wayne Friedman - Thursday, February 29, 2024
The research revealed that "effective" CPMs for addressable campaigns are more efficie ...
- Threads Passes X In Daily Downloads
MediaDailyNews, Colin Kirkland - Tuesday, February 27, 2024
Data from app analytics tracker AppFigures shows Threads' global daily iOS downloa ...
- Mining Value From Seconds-Based TV Measurement
Planning & Buying Insider, Gerard Broussard - Tuesday, February 27, 2024
The granularity of second-by-second TV audience measurement promises to usher in ...
- Streaming TV Spend, Marketing Value Declines Over Heavy NFL, NBA Programming Period
Advanced TV Insider, Wayne Friedman - Thursday, February 22, 2024
Streaming TV and video platforms have slowed national TV ad spend ...
- Total TV Viewing Hits 4-Year High In January
Television News Daily, Wayne Friedman - Tuesday, February 20, 2024
Boosted by ever stronger streaming viewing, Nielsen says total TV viewing climb ...
- Installs Up 56%, As AI Fuels Mobile Commerce Shopping Apps
MediaDailyNews, Laurie Sullivan - Tuesday, February 20, 2024
As investment in generative AI continues to rise, boosting mobile marketing syste ...
- Brian Wieser Outlines New Planning Paradigms, Why Guarantees Will Persist
Planning & Buying Insider, Joe Mandese - Thursday, February 15, 2024
Wieser's insights are from a new report commissioned as part of ...