- Frito-Lay In Exclusive Deal With 'Reader's Digest'
Marketing Daily, Aaron Baar - Wednesday, September 30, 2009
The company's True North snack brand has signed on as the exclusi ...
- Taking Apple Tablet Seriously
Around the Net In Online Marketing, Gavin O'Malley - Wednesday, September 30, 2009
Sure, it's fun to watch gadget geeks lose it over the likeliho ...
- HBO Touts 24/7 With Major League Gaming
Marketing Daily, - Tuesday, September 29, 2009
Major League Gaming, a video game league, and HBO Sports are launchi ...
- I'll Have The Fish
Marketing: Sports, Keith Ritter - Tuesday, September 29, 2009
As CBS, the USTA, the PGA Tour, and others have found ou ...
- Virtual Concierge Allows Hotel Guests Access to Amenities Without Human Interaction
Creative Media Blog, Amy Corr - Monday, September 28, 2009
If users fall in love with their iPod Touch, they can ha ...
- Ling Heads Global Solutions For Mediaedge:cia
MediaDailyNews, - Friday, September 25, 2009
Mediaedge:cia named Ed Ling as managing director for global solutions, the agency ...
- TV, Agency Vets Leap To Fill Interactive TV Void
MediaDailyNews, Joe Mandese - Monday, September 28, 2009
Of the many Holy Grails Madison Avenue has been pursuing over t ...
- Omnicom Renews With Donovan, Multi-Year Deal Includes iDesk
MediaDailyNews, Joe Mandese - Monday, September 28, 2009
Donovan Data Systems, the dominant provider of back-office media buying systems f ...
- Cause & Effect: How MediaVest's New Research Is Affecting Media
MediaDailyNews, Joe Mandese - Friday, September 25, 2009
To help clients better understand the role social causes have on h ...
- Goodby: Forget :30 Spots, Write It On The House
MediaDailyNews, Karl Greenberg - Friday, September 25, 2009
Agency honcho Jeff Goodby argues that only a fraction of marketers a ...
- Just An Online Minute... It's Creative! It's Media! It's The Creative Media Awards!
Just An Online Minute, Kelly Samardak - Thursday, September 24, 2009
There is no such thing as too many award shows. If y ...
- Prognosticators See 6 More Weeks Of New Media
Marketing Daily, Karl Greenberg - Wednesday, September 23, 2009
Mark Cuban argued that the assertion that new media means smaller, mo ...
- Goodby Wins Five, 'Best In Show' At '09 Creative Media Awards
MediaDailyNews, Joe Mandese - Thursday, September 24, 2009
For the second year in a row, San Francisco-based Goodby, Silverstein &am ...
- Comcast: Viewers Still Plugged Into TV
MediaDailyNews, Wayne Friedman - Tuesday, September 22, 2009
Touting the benefits of all television -- and of Comcast's own ...
- Fast Forward: The Future Of Media (Redux)
Media Magazine, Joe Mandese - Tuesday, September 22, 2009
It always feels a bit silly to me to write columns addressi ...
- Media Ownership Rules Could Stymie Restructurings
Around the Net In Media, Joan Voight - Sunday, September 20, 2009
Wall Street lenders are hitting roadblocks over U.S. media-ownership rules as distress ...
- LifeLock Names Marvin Davis, Ex Of Comcast, CMO
Marketing Daily, - Wednesday, September 16, 2009
A leader in identity theft protection services, the company has hired Marv ...
- Verizon, ESPN Team Up For Fantasy Football
Marketing Daily, - Wednesday, September 16, 2009
Verizon and Verizon Wireless are teaming up with ESPN to help fanta ...
- '09 Creative Media Awards Winners To Be Unveiled
MediaDailyNews, The Editor - Thursday, September 17, 2009
Winners of Media magazine's 2009 Creative Media Awards will be unveiled duri ...
- U.S. Ad Market Continues To Recede: Internet, FSIs Only Media To Grow
MediaDailyNews, Joe Mandese - Wednesday, September 16, 2009
U.S. ad spending declined for the fifth consecutive quarter during the seco ...
- Casey Heads Media Sales For WorldLink
MediaDailyNews, - Monday, September 14, 2009
Daniel Casey has returned to WorldLink, a company specializing in media sal ...
- Correction: ConfirMedia, Not Verance, Went Out Of Business
MediaDailyNews, - Thursday, September 10, 2009
A story in Thursday's edition of
MediaDailyNews (
"See Spot Run: That ... - Internet Grows 37.5%, Traditional Media Declines 30%, 2006-2009
MediaDailyNews, Erik Sass - Tuesday, September 8, 2009
Media spending in the second quarter of 2009 declined steeply compared ...
- Driving Force: NYC & Co. Brands New York, Pushes 400 Week
MediaDailyNews, Fern Siegel - Tuesday, September 8, 2009
Branding New York City takes savvy and state-of-the-art slickness. That job belon ...
- Only Half Of Travelers Use Web To Get There
Marketing Daily, Karl Greenberg - Wednesday, September 2, 2009
About 117 million Americans -- or about 52% of U.S. adults ...
- Brand Cred: College Kids Love J&J, Apple, Sony
MediaDailyNews, Erik Sass - Wednesday, September 2, 2009
Johnson & Johnson, Sony and Apple top the list of brands th ...
- Publicis Modem CEO Departs For Meredith
Around the Net In Media, Joan Voight - Tuesday, September 1, 2009
Meredith has hired Martin Reidy as president of its integrated marketing uni ...
- Nielsen Reports 15% Decline In First Half Ad Spending, Cable Only Medium To Grow
MediaDailyNews, Joe Mandese - Tuesday, September 1, 2009
Ad spending among the U.S. media monitored by the Nielsen Co., declin ...