- Former Mindshare Exec Benoit Joins TargetCast
MediaDailyNews, Fern Siegel - Thursday, October 29, 2009
Independent media agency TargetCast tcm has named media strategy expert Al Beno ...
- Wake-Up: A Screen Is A Screen Is A Screen!
Marketing Daily, Judy Franks - Thursday, October 29, 2009
In order for this strategy to work, first and foremost we ne ...
- 'Family Guy' Creator's Special Crashes At Microsoft
Around the Net In Brand Marketing, Thom Forbes - Tuesday, October 27, 2009
Microsoft is pulling out of a deal to sponsor a prime ti ...
- American Family Insurance Reaches For Teens
Marketing Daily, Tanya Gazdik - Tuesday, October 20, 2009
The integrated marketing effort includes five episodes of "The Road to t ...
- Gender and Age Consumption Differs in Evolving Media Usage Patterns
Research Brief, Jack Loechner - Tuesday, October 20, 2009
According to a new consumer trend report from TargetCast tcm, among Americ ...
- Botway Joins WMI As CEO
MediaDailyNews, David Goetzl - Friday, October 9, 2009
Former top OmnicomMediaGroup executive Jill Botway has joined WMI as CEO. T ...
- General Mills Partners With Yahoo For 'Vitality'
Marketing Daily, Tanya Gazdik - Wednesday, October 7, 2009
In an effort to connect with Boomers in ways that resonate be ...
- Chase Partners With Sundance Channel On Films
Marketing Daily, Tanya Gazdik - Tuesday, October 6, 2009
The centerpiece is a co-branded weekly film block, "Official Selection: The Tastemak ...
- Subaru, MTVN Effort Aligns Legacy With Legacy
Marketing Daily, Karl Greenberg - Friday, October 2, 2009
"We were developing themed programming around gay history, and we believed picki ...
- Vizio To Produce Fox Sports Football Show
Marketing Daily, Aaron Baar - Friday, October 2, 2009
"The proliferation of DVRs is forcing every company to reevaluate how ...
- Arbitron Forms Cross-Measurement Group
MediaDailyNews, Erik Sass - Thursday, October 1, 2009
Looking to expand its potential business opportunities, Arbitron announced the formation ...
- Just An Online Minute... Honoring Giants In Broadcasting -- OR, I Bathroom-Stalked Katie Couric
Just An Online Minute, Kelly Samardak - Thursday, October 1, 2009
Do you take yourself too seriously? Does your mood swing if yo ...
- Comcast Denies NBC U Deal, Speculation Persists
MediaDailyNews, - Thursday, October 1, 2009
Comcast Corp. late Wednesday denied the rumor du jour that it h ...
- Online All Stars: The TightRope Walker
OMMA Magazine, Catharine P. Taylor - Wednesday, October 14, 2009
Renny Gleeson's resume doesn't read like the typical CV of someone wi ...
- Online All Stars: The Man On The Flying Trapeze
OMMA Magazine, Catharine P. Taylor - Wednesday, October 14, 2009
Digital media may be known for its measurement capabilities, but for R ...
- Online All Stars: The Lady Flyer
OMMA Magazine, Catharine P. Taylor - Wednesday, October 14, 2009
Like many agency media executives, Amanda Richman began her career in t ...