- Reports of Death Not Exaggerated: Most Americans Envision Newspapers' Demise
MediaDailyNews, Erik Sass - Wednesday, March 31, 2010
As if the newspaper business didn't have enough bad news to de ...
- Jim Beam, ESPN Launch Multichannel Partnership
Marketing Daily, Karlene Lukovitz - Monday, March 22, 2010
While Beam will continue some select, sport-specific sponsorships/marketing (such as its hospitali ...
- GroupM's Maxus Enters Mideast/Africa Via BPG Deal
MediaDailyNews, - Tuesday, March 23, 2010
GroupM Monday announced that its Maxus media services network has established ...
- Just An Online Minute... Embracing The Irish Spirit And Spirits At O'MMA Global
Just An Online Minute, Kelly Samardak - Monday, March 22, 2010
Last week I traveled with the MediaPost events team (sales, marketing, IT. ...
- Burger King, Sprint Production Co. Moving Into TV
Marketing Daily, David Goetzl - Tuesday, March 16, 2010
MDC Partners, the holding company whose portfolio spans from direct mail ...
- MRI Signs More Clients For AdMeasure
MediaDailyNews, Erik Sass - Monday, March 15, 2010
After a slow-ish start, Mediamark Research & Intelligence's comprehensive advertising measurement servi ...
- Kraft Snacks Partner With NCAA, CBS Sports
Marketing Daily, Karlene Lukovitz - Friday, March 12, 2010
"Our strategic approach is to leverage these partnerships to connect our flagsh ...
- Just An Online Minute... South By South What?
Just An Online Minute, Kelly Samardak - Friday, March 12, 2010
Next week I'm heading to San Francisco with the bloody-knuckled, sweaty-browed ( ...
- WWII Museum Kiosks Promo HBO's 'Pacific'
Marketing Daily, Aaron Baar - Thursday, March 11, 2010
The 16 museums will use their databases to promote the kiosks a ...
- All Media, All The Time
Marketing: Health, Robert Kadar - Friday, March 12, 2010
In the health category, regardless of whether the target is the patien ...
- Just An Online Minute... Budget Travel Celebrates 100 Issues Of Penny-Wise Passage
Just An Online Minute, Kelly Samardak - Thursday, March 11, 2010
Last night I headed to "Top of the Week," a name I ...
- This Is Your Brain On Media: Study To Reveal Biometric Differences Between Consumers, Industry Pros
MediaDailyNews, Joe Mandese - Tuesday, March 9, 2010
Numerous research studies have shown that industry pros often have different perceiv ...
- O'Ferrall Named Digital Chief At MTV Networks
Online Media Daily, - Monday, March 8, 2010
MTV Networks International this morning named Philip Bourchier O'Ferrall senior vice president-digit ...
- Changing World Of Hispanic Direct Response
Engage:Hispanics, Jose Villa - Thursday, March 4, 2010
Performance platforms in Hispanic digital media will radically change and grow Hispan ...
- Sony, CBS Develop Research Unit In Vegas
Marketing Daily, - Wednesday, March 3, 2010
CBS and Sony Electronics have come together to create "The Sony 3 ...
- Comcast: NBC Won't Turn Into Cable Network
MediaDailyNews, Wayne Friedman - Tuesday, March 2, 2010
SAN FRANCISCO -- Comcast won't make the same mistakes with NBC th ...
- Olympics -- Slapshot In The Arm For The Peacock Network?
Marketing: Sports, Larry Mann - Tuesday, March 2, 2010
All in all, I think you would argue that these games ha ...
- Which Goes Better With Email: Social Or Mobile?
Email Insider, Blaine Mathieu - Monday, March 1, 2010
Some email marketers see the rise of social media and mobile communicatio ...