- Mediacom Australia Wins $40M NRMA
MediaDailyNews, - Thursday, July 29, 2010
MediaCom Australia has won the $40m media account of NRMA Insurance. ...
- PepsiCo10 Finalists Pitch Digital Start-Ups
Marketing Daily, Karlene Lukovitz - Wednesday, July 28, 2010
The start-ups selected will be given the opportunity to execute a pil ...
- Geomentum Taps Forrester's Bradner As President, Will Accelerate Momentum
MediaDailyNews, Joe Mandese - Thursday, July 29, 2010
Geomentum, the hyper-local media and marketing unit within Interpublic's Mediabrands division, h ...
- Gugel To CRO, LogicLab
MediaDailyNews, David Goetzl - Tuesday, July 27, 2010
Former Advertising Research Foundation analyst Craig Gugel has joined year-old marketing analyti ...
- Name Game: MagnaGlobal Resurrected To Provide Forecasts
MediaDailyNews, Wayne Friedman - Monday, July 26, 2010
Media agency holding company IPG is resurrecting brand name MagnaGlobal for i ...
- Firm: Tech Companies Among Most Talked-About
Marketing Daily, Karl Greenberg - Friday, July 23, 2010
Ford was the only automaker in the top ten. Its financial performan ...
- iPad Disconnect Could Prove Costly For Media, Advertisers
On Media, Diane Mermigas - Friday, July 23, 2010
The major disconnect between the explosive adoption of Apple's iPad by consume ...
- Media General: Political Revs Propel Earnings
MediaDailyNews, Wayne Friedman - Wednesday, July 21, 2010
Big political advertising revenues helped Media General register improved operating earnings resul ...
- M&A For Media, Marketing Heats Up
Around the Net In Media, Fern Siegel - Tuesday, July 20, 2010
The merger-and-acquisition market in the media and marketing services sector was jolt ...
- Nielsen: Advertising Boom Targeting Older Residents Needed
MediaDailyNews, David Goetzl - Monday, July 19, 2010
Wading into the ceaseless debate regarding whether advertisers are too focused ...
- Home Entertainment Revenue Still Down, Blu-Ray, Digital Downloads Up
MediaDailyNews, Wayne Friedman - Monday, July 19, 2010
Traditional DVD sales and rentals continue to push down the whole ho ...
- Time Warner Inks $300M Unilever Ad Deal
Around the Net In Media, Fern Siegel - Wednesday, July 14, 2010
Time Warner has struck a multiyear advertising pact worth as much ...
- Steinbrenner Leaves Media Legacy
Around the Net In Media, Fern Siegel - Wednesday, July 14, 2010
Following his death Tuesday at the age of 80, George Steinbrenner wi ...
- IDG Creates Content Works Unit
MediaDailyNews, - Wednesday, July 14, 2010
PCWorld and Macworld have formed Content Works, a new IDG division th ...
- Here Media Promotes 2 Veeps
MediaDailyNews, - Wednesday, July 14, 2010
Here Media promoted Joe Valentino to vice president and David Posegay ...
- Magazine Launches, Closings Stabilize in 2010
MediaDailyNews, Erik Sass - Monday, July 12, 2010
The number of new magazine launches and closings stabilized in the fir ...
- Sauza Tequila Targets Women Via 'Redbook'
Marketing Daily, Karlene Lukovitz - Friday, July 9, 2010
Aiming to establish itself as women's tequila brand of choice and ...
- Media Execs See Small Deals In Future
Around the Net In Media, Fern Siegel - Thursday, July 8, 2010
Small-sized acquisitions and strategic buys rather than blockbuster multibillion-dollar deals will ...
- Sirius XM Rebounds, 2Q Subs Set Record
MediaDailyNews, Erik Sass - Wednesday, July 7, 2010
Sirius XM Radio reported a record number of subscribers in the seco ...