- HD Radio Plans $100M Marketing Push In 2011
MediaDailyNews, Erik Sass - Tuesday, November 30, 2010
The HD Radio Alliance is nothing if not persistent. The consortium form ...
- Be 'Of' The Brand, Don't 'Be' The Brand
Marketing Daily, Jeff Pundyk - Tuesday, November 30, 2010
The conventional wisdom seems to be set: Every company should act li ...
- Trucks Take On Role As New Medium For A Message
Around the Net In Brand Marketing, Thom Forbes - Monday, November 29, 2010
Pairing a brand's message with, of all things, a food truck h ...
- LIN: Syndie TV To Share Space With Local Programs
MediaDailyNews, David Goetzl - Monday, November 29, 2010
LIN TV CEO Vincent Sadusky joined the chorus of station-group executives suggesti ...
- Time Warner Cable To Publish Media Reports
MediaDailyNews, Wayne Friedman - Monday, November 29, 2010
Looking for a broader public awareness, Time Warner Cable is starting ...
- CBS Still Tops, Gets 'Bang' From Ratings
MediaDailyNews, Wayne Friedman - Wednesday, November 24, 2010
Over two months into the season, CBS remains in the No. ...
- Google Is Close To Buying Groupon
Around the Net In Brand Marketing, Nina Lentini - Tuesday, November 23, 2010
...
- TIAA-CREF Reaches College Target Via Yahoo Sports
Marketing Daily, Tanya Gazdik - Monday, November 22, 2010
"We saw numbers for the Yahoo campaign that were 20 to 3 ...
- Quadrangle Group Shutters Media Ops
MediaDailyNews, Erik Sass - Monday, November 22, 2010
One of the highest-profile private-equity investment firms operating in the media sphe ...
- Univision's 5-Year Plan: No. 1 U.S. Network
MediaDailyNews, David Goetzl - Friday, November 19, 2010
Cesar Conde didn't swat away suggestions that Univision could outperform all competito ...
- Johnson Heads Political Coverage For CPI
MediaDailyNews, - Friday, November 19, 2010
Veteran Washington journalist Sandy Johnson has been named managing editor for politi ...
- Bewkes: Media Moguls Era Over
Around the Net In Media, Fern Siegel - Friday, November 19, 2010
The era of media moguls is over, Time Warner chairman and C ...
- General Mills Focuses On Marketing Efficiency
Marketing Daily, Karlene Lukovitz - Thursday, November 18, 2010
One current emphasis is on reviving Progresso soup growth -- in pa ...
- Over The Rainbow: Cablevision Mulls Network Spinoff
MediaDailyNews, David Goetzl - Thursday, November 18, 2010
In regard to content, Cablevision is going the Time Warner route ...
- New Jersey Nets Lay Off 130 Staffers
Around the Net In Media, Fern Siegel - Wednesday, November 17, 2010
Employees at New Jersey Network received 45-day layoff notices Tuesday as t ...
- Reciprocal Brands: Interpublic Trades UM's Telesco To Orion, Cites Barter Expansion
MediaDailyNews, Joe Mandese - Thursday, November 18, 2010
As part of a major expansion of its corporate media trading uni ...
- Leader of The Pack: Internet Ads Outpace Traditional Media
MediaDailyNews, Erik Sass - Wednesday, November 17, 2010
Third-quarter results leave no doubt that the tentative recovery in the med ...
- Read All About It: Zell Resigns As Tribune Chairman
MediaDailyNews, Erik Sass - Tuesday, November 16, 2010
Sam Zell, the billionaire real estate mogul who engineered the disastrous 20 ...
- Are Media Brands Ready To Be Brands?
MediaDailyNews, Ellen Oppenheim - Tuesday, November 16, 2010
For most of their existence, media companies defined themselves based on h ...
- Discovery Buys BBC's Animal Planet, Liv Interest
MediaDailyNews, David Goetzl - Monday, November 15, 2010
In a deal with partner BBC Worldwide, Discovery will purchase the 5 ...
- Mediacom's Commisso To Acquire 100% Interest
MediaDailyNews, David Goetzl - Monday, November 15, 2010
One of the 10 largest cable operators looks to be going privat ...
- Citadel Up, SBS Down in 3Q
MediaDailyNews, Erik Sass - Monday, November 15, 2010
More evidence comes this week that radio is enjoying a tentative recover ...
- Media M&A Pricier In 2010
MediaDailyNews, Wayne Friedman - Friday, November 12, 2010
Rising fortunes in the stock market have translated into higher prices f ...
- Media Town 101
MediaDailyNews, The Riff - Friday, November 12, 2010
I love that Media Town is run by a guy who ...
- Mindshare Retains Lufthansa Account
MediaDailyNews, - Thursday, November 11, 2010
Mindshare Worldwide, part of WPP's GroupM, has retained global media responsibilities f ...
- Aegis Reports Strong Quarter, Driven By New Business
MediaDailyNews, Joe Mandese - Friday, November 12, 2010
Aegis Group, the parent of media agencies such as Carat, Isobar, a ...
- Google Foots AirTran Wi-Fi For Holidays
Marketing Daily, - Monday, November 8, 2010
From Nov. 20 to Jan. 2, all AirTran Airways passengers will g ...
- Mediabrands Ventures Revamps Executive Suite
MediaDailyNews, Wayne Friedman - Monday, November 8, 2010
IPG's Mediabrands Ventures unit has made some executive changes to its glob ...
- Can Pay TV Survive The Online Challenge?
On Media, Diane Mermigas - Friday, November 5, 2010
The challenge for the networks will be holding the line on fr ...
- Time Warner Raises Outlook; Ad Rev Up 9%
Around the Net In Media, Fern Siegel - Wednesday, November 3, 2010
Time Warner raised its full year outlook after quarterly revenue rose ...