- HTML5 Program Promises To Be Game Changer
On Media, Diane Mermigas - Friday, July 29, 2011
Just as the massive adoption of Apple's iPad and powerful apps h ...
- GroupM, Maxus Win $1B SC Johnson Media Business
MediaDailyNews, Steve McClellan - Friday, July 29, 2011
WPP's GroupM has won global buying duties for household products maker S. ...
- Martin Agency Hopes For Bigger Slice Of Pizza Hut
MediaDailyNews, Steve McClellan - Friday, July 29, 2011
The Martin Agency, which already handles creative for Pizza Hut, as we ...
- Tech Brands Earn Media Value
Marketing Daily, - Thursday, July 28, 2011
Tech brands Google, Apple and Microsoft generated the most media value ...
- Why The Media Kitchen Just Hired Our first Of Many Media Technologists
Online Media Daily, Darren Herman - Friday, July 29, 2011
The role of the "media technologist" was created and born in T ...
- Google, Apple Lead Media Value Online
Online Media Daily, Gavin O'Malley - Thursday, July 28, 2011
Google generated $973 million of "media value" during the second quarter ...
- Universal McCann Unit Customizes Big Ideas
MediaDailyNews, Steve McClellan - Wednesday, July 27, 2011
Universal McCann's North America Custom Division has a single mission: penetrate med ...
- Agency Execs: Ad Budgets Slide In Q2, Digital Continues To Rise
MediaDailyNews, Joe Mandese - Thursday, July 28, 2011
Advertising budgets decreased during the second quarter of 2011, according to ...
- Bealle Joins Mediasmith As SVP, NY
MediaDailyNews, - Thursday, July 28, 2011
San Francisco-based media agency Mediasmith announced today that board member Preston Beal ...
- Walmart Is Launching In-House Movie Streaming Service
Around the Net In Brand Marketing, Karl Greenberg - Wednesday, July 27, 2011
A new movie-screening service on Walmart.com from Vudu, which it acquired la ...
- MSLO Ad Revs Dip Again, Realignment Planned
MediaDailyNews, Erik Sass - Tuesday, July 26, 2011
Reflecting broader woes in the consumer magazine business, Martha Stewart Living Omnimed ...
- Speedo Launches Biggest Digital Push To Date
Marketing Daily, Karl Greenberg - Monday, July 25, 2011
Speedo has launched its largest ever digital effort, which centers on ...
- Gannett Taps Goetz As VP, Marketing
MediaDailyNews, Wayne Friedman - Monday, July 25, 2011
Gannett Co. has hired another NBC Universal marketing executive: Debra Goetz becom ...
- Donovan Launches iDesk: 'The Next Generation'
Online Media Daily, - Tuesday, July 26, 2011
Ad agency media and billing systems provider Donovan Data Systems this morni ...
- McElroy Named Digital Director, Cox Media Ohio
Online Media Daily, - Monday, July 25, 2011
Quindelda McElroy has been named digital director for Cox Media Group O ...
- Media Gen Revs Dive Nearly 7%
MediaDailyNews, Erik Sass - Friday, July 22, 2011
Total revenues at Media General declined 6.8% in the second quarter ...
- Convenience, Customization, Ease Of Sharing
Engage:Millennials, Sharalyn Hartwell - Friday, July 22, 2011
The recent buzz around Google+ is just the sort of thing th ...
- Nexstar Back On Sales Block
MediaDailyNews, David Goetzl - Thursday, July 21, 2011
The sprawling Nexstar station group, which operates 63 TV station nationwide, ...
- ANA, 4As Endorse Impression Exchange Solution
Marketing Daily, - Wednesday, July 20, 2011
In an effort to fight against impression discrepancies, the Association of Nation ...
- Mass Medium: TV Is Solo Act, Internet, Print Shared
MediaDailyNews, Wayne Friedman - Wednesday, July 20, 2011
When it comes to multitasking, TV is more of a "solo" platfo ...
- JWT Acquires Lunchbox, Will Feed Appetite For Shopper Marketing
MediaDailyNews, - Wednesday, July 20, 2011
JWT North America just announced the acquisition of shopper marketing and med ...
- Gannett Revs, Profits Sink, Print Down 5%
MediaDailyNews, Erik Sass - Tuesday, July 19, 2011
Print advertising is not turning around as the newspaper business moves in ...
- Media Stocks Up, News Corp. Rises After Murdochs Testify
MediaDailyNews, Wayne Friedman - Tuesday, July 19, 2011
Media stocks posted some decent gains on Tuesday -- the best resul ...
- Alloy Spins Off Media-Buying Unit, Renamed 're:fuel'
MediaDailyNews, - Tuesday, July 19, 2011
Alloy Media, which has been acquired by private equity firm Prospect Capit ...
- Group M Realigns Top Investment Execs
MediaDailyNews, - Monday, July 18, 2011
GroupM has realigned its top media investment executives at Maxus, MEC a ...
- BK Taps Starcom For Media Business
Around the Net In Brand Marketing, Karl Greenberg - Monday, July 18, 2011
Burger King Corp has moved media from WPP's Mindshare to Publicis Starco ...
- Infiniti Challenges Lexus, Lets Fans Decide On Media
Marketing Daily, Karl Greenberg - Friday, July 15, 2011
The "Challenger" campaign is continuing with a more aggressive creative and ...
- Burger King Clashes With Mindshare, Starcom Wins $300M Media Account,
MediaDailyNews, Steve McClellan - Friday, July 15, 2011
Burger King Corp. has a new U.S. media agency of record: Public ...
- Brooks Resigns From News Corp
Around the Net In Online Marketing, Fern Siegel - Friday, July 15, 2011
Rebekah Brooks, CEO of News Corps' British newspapers division, has resigned. Broo ...
- Conan, Old Spice Top Emmy Nominations For Ads
MediaDailyNews, Wayne Friedman - Thursday, July 14, 2011
Conan O'Brien's celebrated "Curtain" commercial for American Express top-lined six commercials nominat ...