- Christmas Is A Self-Curated Affair
Online Media Daily, Mike Bloxham - Tuesday, December 27, 2011
Media has been a part of the holiday season for centuries. T ...
- 'Idol,' 'Glee' Dominate TV Searches
MediaDailyNews, Wayne Friedman - Wednesday, December 21, 2011
Top-rated TV shows like "American Idol" generally will be the top sh ...
- Nothing To Sneeze At, Starcom Wins $600M Novartis Account
MediaDailyNews, Steve McClellan - Monday, December 19, 2011
Drug giant Novartis has awarded its $600 million plus global media accou ...
- Kantar: Q3 Ad Spend Mixed, Cable Spikes
MediaDailyNews, Wayne Friedman - Monday, December 19, 2011
Kantar Media says U.S. advertising spending continues to slow down -- ju ...
- UK Government: Ad Market Runs Fairly
MediaDailyNews, David Goetzl - Friday, December 16, 2011
Media executives of all stripes have long complained about the closed natu ...
- Horizon Media Places Client Ads On Legolas Exchange
Online Media Daily, Steve McClellan - Monday, December 19, 2011
After a year of testing and development, Legolas has formally launched i ...
- Top-Rated Media Cos: Apple Leads Pack
Online Media Daily, Gavin O'Malley - Friday, December 16, 2011
The top 25 new media companies averaged $3.07 billion in revenue f ...
- Starcom Wins Novartis Media Agency Review
Raw, Steve McClellan - Monday, December 19, 2011
Drug giant Novartis has awarded its $600 million plus media account ...
- What Is Digital Place-based Media?
Marketing Daily, Sue Danaher - Friday, December 16, 2011
Our industry's tremendous revenue gains over the past couple of years notwithstandin ...
- Unilever Puts $6B Global Media In Review
MediaDailyNews, Steve McClellan - Tuesday, December 13, 2011
Packaged-goods giant Unilever has placed its estimated $6 billion global media planni ...
- Marketers Need To Redefine 'Workplace'
MediaDailyNews, Mike Bloxham - Wednesday, December 14, 2011
The workplace presents additional challenges for measuring media consumption. People work bo ...
- Digitaria Takes 'Best In Show," MediaCom Most Awarded At Creative Media Awards
MediaDailyNews, Joe Mandese - Wednesday, December 14, 2011
JWT's Digitaria took top honors in the New/Emerging/Experimental Media category and al ...
- Traditional Video Outsells Online Content
MediaDailyNews, Wayne Friedman - Friday, December 9, 2011
Consumer purchases on online video content are rising rapidly -- but sti ...
- MediaCom Expected To Land $400M Bayer Biz
MediaDailyNews, Steve McClellan - Thursday, December 8, 2011
Bayer is poised to award its estimated $400 million U.S. media assignme ...
- Twitter Tough On Candidates, Except Ron Paul
Online Media Daily, Mark Walsh - Thursday, December 8, 2011
Even within the rough-and-tumble arena of national politics, Twitter has emerged ...
- Bayer Poised To Consolidate Media Assignment With MediaCom
Raw, Steve McClellan - Thursday, December 8, 2011
Bayer is poised to award its estimated $400 million U.S. media assignme ...
- Optimedia's MacKay Upped to President of Strategy
Raw, Steve McClellan - Thursday, December 8, 2011
Optimedia has promoted Keith Mackay to the new post of President ...
- Chevy Volt: Perception And Politics
Marketing Daily, Karl Greenberg - Tuesday, December 6, 2011
The car is popular with owners -- none of whom are interest ...
- NHL Launches Campaign With NBC
Marketing Daily, Karl Greenberg - Monday, December 5, 2011
The National Hockey League and NBC Sports are producing a national ...
- Companies Must Capitalize More On Social, Mobile To Drive Revs
On Media, Diane Mermigas - Friday, December 2, 2011
Initial indications that mobile e-commerce is driving holiday spending growth should ...
- Behind The Forecast: Q&A With Rookie Ad Seer Vincent Letang
MediaDailyNews, Joe Mandese - Monday, December 5, 2011
On the eve of his first appearance at UBS' annual media we ...
- MediaCom Expands British Empire, Acquires Brilliant
MediaDailyNews, Steve McClellan - Friday, December 2, 2011
Consolidation within the UK media agency industry continued this week as W ...
- A Brief History Of Laura Lang's Move To Time
Online Media Daily, Joe Mandese - Thursday, December 1, 2011
Sometimes big media moves are sudden and completely serendipitous. That was t ...