- Clear Channel Pushes Entertainment With Seacrest Partnership
MediaDailyNews, Erik Sass - Tuesday, January 31, 2012
Fresh-faced entertainment host and media personality Ryan Seacrest is about to beco ...
- Brands Must Empower Consumers Or Risk Alienation
MediaDailyNews, Steve McClellan - Tuesday, January 31, 2012
Consumer empowerment poses several marketing challenges for brands and agencies, not t ...
- McCann Human Care Earns AOR Assignment For Merck
MediaDailyNews, Steve McClellan - Tuesday, January 31, 2012
McCann HumanCare, part of Interpublic Group's McCann-Erickson, has been awarded its fir ...
- Digital Hispanics Are Best Multitaskers
Marketing Daily, Karl Greenberg - Monday, January 30, 2012
the LMX Hispanic study, a yearly poll of 2000 U.S. Hispanic digit ...
- Apple Keeps Top Spot In Media Value
Online Media Daily, Laurie Sullivan - Friday, January 27, 2012
Apple reclaimed the No. 1 spot in the top 20 global bran ...
- Proctor Moves From Mindshare To GroupM President
MediaDailyNews, Steve McClellan - Thursday, January 26, 2012
Dominic Proctor, the longtime CEO of Mindshare Worldwide, has been named preside ...
- Silva To CEO, MediaCom Latin America
MediaDailyNews, Fern Siegel - Thursday, January 26, 2012
MediaCom has named Fernando Emilio Silva as its new Chief Executive f ...
- Time Warner's Medialab: 'Unmatched' Look Inside Consumer
MediaDailyNews, Wayne Friedman - Wednesday, January 25, 2012
Following other media companies and media agencies' efforts, Time Warner has open ...
- Mindshare Worldwide's Proctor Promoted To President GroupM; Nick Emery Succeeds Him At Mindshare
Raw, Steve McClellan - Thursday, January 26, 2012
Dominic Proctor, the longtime CEO of Mindshare Worldwide, has been named Preside ...
- Digital Shift To Spark Media M&A In 2012
Online Media Daily, Mark Walsh - Tuesday, January 24, 2012
Emerging digital companies in the entertainment and media industry will spur M& ...
- Customer Experience Better At Tech-Focused Brands Vs. Trad Media
Online Media Daily, Gavin O'Malley - Monday, January 23, 2012
Among 160 brands, Amazon was the only technology company to rank ...
- C-Suite Upbeat About Organic Growth, Ad Spend
Online Media Daily, Gavin O'Malley - Monday, January 23, 2012
Sixty-five percent of media, information, marketing services and technology executives anticipate organ ...
- Shullman Retires From Ipsos, Successors In Place
MediaDailyNews, Joe Mandese - Monday, January 23, 2012
Longtime media and marketing research industry vet Bob Shullman will retire ...
- Cable, Telco Stem Subscriber Losses
MediaDailyNews, David Goetzl - Friday, January 20, 2012
A Wall Street analyst projects cable/satellite/telco operators collectively posted slight growth ...
- WPP's MediaCom Raids Havas' Savic To Serve As U.S. CEO
MediaDailyNews, Steve McClellan - Thursday, January 19, 2012
Media agency veteran Sasha Savic has been named CEO of WPP's MediaC ...
- UK: Trad Media Spend Dips, Online Ads Favored
MediaDailyNews, Steve McClellan - Thursday, January 19, 2012
In the UK, optimism is falling among business executives, since marketing budge ...
- High-Def Channel Gets New Definition: Mark Cuban's HDNet Rebranded AXS TV
MediaDailyNews, Wayne Friedman - Wednesday, January 18, 2012
Mark Cuban, Ryan Seacrest, live entertainment impresario AEG and Creative Artists Agen ...
- Havas Media's Savic to WPP's MediaCom as U.S. CEO
Raw, Steve McClellan - Thursday, January 19, 2012
Media agency veteran Sasha Savic, has been named CEO of WPP's MediaC ...
- PetSmart Media Assignment Goes to KSL After A Review
Raw, Steve McClellan - Thursday, January 19, 2012
PetSmart, the pet supply retail chain has awarded its media agency assignme ...
- Wary Of Ad Cutbacks, Investors Punish 'Local' Media
MediaDailyNews, Wayne Friedman - Tuesday, January 17, 2012
Local media companies -- cable, broadcast television, radio, newspapers, print directories, outdo ...
- Clear Channel Taps Sykes For 'Entertainment,' Reunites With Former MTVer Pittman
MediaDailyNews, Erik Sass - Tuesday, January 17, 2012
Close on the heels of a major rebranding, Clear Channel Entertainment a ...
- More Newspaper Layoffs At Midsize Dailies
MediaDailyNews, Erik Sass - Monday, January 16, 2012
There is more consolidation and cost-cutting afoot in the newspaper industry. T ...
- Sprint Pulls Media From Mindshare: Reunited With Digital, Creative 'Team' At Publicis
MediaDailyNews, Steve McClellan - Friday, January 13, 2012
Another shoe has dropped in Sprint's ongoing assessment of its agency roste ...
- Film Vet Strauss Named Marketing Prez, Disney Studios
MediaDailyNews, Wayne Friedman - Friday, January 13, 2012
Walt Disney has a named a veteran movie executive to run i ...
- Tribune's Bankruptcy Battles Continue
MediaDailyNews, Erik Sass - Friday, January 13, 2012
The latest version of the much-contested Tribune bankruptcy reorganization plan is d ...
- Gusher: Shell Puts Global Media In Review, Spends $250M In Ads
MediaDailyNews, Steve McClellan - Thursday, January 12, 2012
Oil and energy giant Shell is reviewing its global media agency assignmen ...
- Satcasters Battle: Dish Aligns With ViaSat To Bundle Services
MediaDailyNews, David Goetzl - Thursday, January 12, 2012
Satellite operators have searched for ways to offer TV-broadband bundles to mat ...
- Sprint Shifts Traditional Media Chores To Publicis Groupe
Raw, Steve McClellan - Friday, January 13, 2012
Another shoe has dropped in Sprint's ongoing assessment of its agency roste ...
- Why Media Revenues Won't Ever Be Driven By Time Spent
MediaDailyNews, Mike Bloxham - Wednesday, January 11, 2012
To assume that one hour spent using a medium is the sa ...
- Shell Launches Global Media Review
Raw, Steve McClellan - Thursday, January 12, 2012
Oil and energy giant Shell has launched a global media review, t ...