- Mitchell To Drive Growth At Maxus Canada
MAD, Staff Report - Thursday, October 31, 2013
Kerry Mitchell has been named Growth Driver for Maxus Canada, a n ...
- Glenlivet Events Reward, Create New Brand Loyalists
Marketing Daily, Karlene Lukovitz - Tuesday, October 29, 2013
The Glenlivet is hosting a series of 45 upscale "learning experience" even ...
- Family Entertainment: No Longer Just Paper Bag Players
Marketing: Entertainment, Sarah McAuley - Wednesday, October 30, 2013
As a child, I vividly remember coloring a local grocery store b ...
- Midsized Media Shops Remain Strong
MAD, Melissa Lea - Tuesday, October 29, 2013
KSL Media went belly up for a unique set of reasons. B ...
- Dentsu's mcgarrybowen, Carat Win Fujitsu
MAD, Steve McClellan - Tuesday, October 29, 2013
It's the second time in recent months that mcgarrybowen and Carat ha ...
- New Owner Outlines Vision For 'The Boston Globe'
MediaDailyNews, Erik Sass - Monday, October 28, 2013
Following a last-minute delay imposed by a Massachusetts district court, the N ...
- Pediatrics Guidelines Focus on Screens, Not Social Media
The Social Graf, Erik Sass - Tuesday, October 29, 2013
With typical self-involvement, the media is buzzing about media -- specifically, t ...
- More Than Zero: SMG Creates New Consultancy Zero Dot
MAD, Steve McClellan - Monday, October 28, 2013
Starcom MediaVest Group has launched a new unit called Zero Dot, ...
- Association Of Surfing Professionals Hangs Ten
Marketing Daily, Karl Greenberg - Friday, October 25, 2013
The Association of Surfing Professionals will begin riding bigger waves next yea ...
- McClatchy Revs Down, Meredith Is Up
MediaDailyNews, Erik Sass - Friday, October 25, 2013
Print advertising continues to be a drag on newspaper publisher McClatchy C ...
- Chipotle Backs HuffPo's 'Food For Thought' Content Area
Marketing Daily, Karlene Lukovitz - Thursday, October 24, 2013
The platform offers numerous, frequently updated blog posts from outside contributors ...
- Media, Entertainment Biz On The Upswing
Marketing Daily, Tanya Gazdik - Thursday, October 24, 2013
The media and entertainment business is expected to outperform other industries f ...
- Media Industry To Outpace Stock Market, Cable Most Profitable
MediaDailyNews, Wayne Friedman - Thursday, October 24, 2013
For the first time in five years, the media and entertainment indust ...
- Interactive Drives Media Growth
Online Media Daily, Gavin O'Malley - Thursday, October 24, 2013
Thanks to continued growth in online advertising, the interactive media sector ...
- DPAA Orchestrates First Multi-Network Ad Campaigns
MAD, Steve McClellan - Wednesday, October 23, 2013
\In its first multi-network campaign for an advertiser, the Digital Place-based Advertisi ...
- JCPenney Will End Martha Stewart Deal Early, Big Revs Setback For Cos.
MediaDailyNews, Erik Sass - Wednesday, October 23, 2013
After two tumultuous years that saw the company's share price collapse a ...
- Blitz Media Resigns Wendy's Account
MAD, Steve McClellan - Wednesday, October 23, 2013
The Boston-based shop worked with the client for more than a doz ...
- Viacom Names Tedone EVP, Direct-Response Sales
MediaDailyNews, Wayne Friedman - Tuesday, October 22, 2013
Viacom has a new head of direct-response advertising business. Mike Tedone wi ...
- Land Rover: Range Rover Sport Is 2 SUVs In 1
Marketing Daily, Karl Greenberg - Monday, October 21, 2013
The company has also been driving the fine line -- as we ...
- Print Ad Pages and Revenue Improve in Q3; Tablets More
Research Brief, Jack Loechner - Tuesday, October 22, 2013
The 3rd quarter PIB release confirms that marketers continue to increase the ...
- Feminism: Unpopular Because Of Bad Marketing?
Around the Net In Brand Marketing, Karl Greenberg - Friday, October 18, 2013
Apparently feminism has a branding problem. In September, VITAMIN W launched ...
- Williams Takes International Client Post At Carat
MAD, Steve McClellan - Friday, October 18, 2013
Carat has tapped Kate Williams for the role of international client preside ...
- Aviv Exits Twentieth Century Fox
MediaDailyNews, Wayne Friedman - Thursday, October 17, 2013
Oren Aviv, chief marketing officer at Twentieth Century Fox, has departed, accordi ...
- New World Of Data Crunching Still Needs Human Touch
Online Media Daily Europe, Andy Oakes - Friday, October 18, 2013
The advent of programmatic trading, automated processes and tech platforms adds hu ...
- Carat Taps Nazerali As Strategy Chief, Former BBCer Will Lead Global Team
MAD, Steve McClellan - Wednesday, October 16, 2013
In a bid to bolster its strategic consultancy skills, Dentsu-owned Carat Glob ...
- ADT Selects Arnold And SapientNitro For Ad Chores
MAD, Steve McClellan - Thursday, October 10, 2013
The choices follow word that the company awarded media duties to WPP ...
- Rentrak Signs Deal WIth Media Solutions
MediaDailyNews, Fern Siegel - Thursday, October 10, 2013
Rentrak, which measures movies and TV everywhere, signed a multi-year StationView Essentia ...
- Media Stocks Return Big Gains
MediaDailyNews, Wayne Friedman - Thursday, October 10, 2013
Positive talks over the U.S. debt ceiling rocketed the stock market ...
- Sorrell: U.S. Default Would 'Surpass The Lehman Shock'
MAD, Steve McClellan - Thursday, October 10, 2013
The WPP CEO said that "all eyes" are looking to Washington ...
- Mobile Becomes Media Platform: 74% Use Smartphones, 52% On Tablets
Online Media Daily, Mark Walsh - Wednesday, October 9, 2013
Such is the rapid adoption of mobile devices by Americans that smartphon ...