- Misunderstanding Programmatic Keeping Marketers From Capitalizing On Buys
Real-Time Daily, Laurie Sullivan - Friday, January 31, 2014
Too many marketers misunderstand programmatic buying, and as a result become overwhelme ...
- GroupM Launches New Multicultural Analytics Unit
MAD, Steve McClellan - Thursday, January 30, 2014
Omnicom Media Group veteran Mebrulin Francisco has been tapped to run t ...
- PLAs Boost Revenue For Google Paid-Search Clicks
Search & Performance Marketing Daily, Laurie Sullivan - Thursday, January 30, 2014
Video ads on YouTube welcomed a steady stream of viewers tuning ...
- Google And Facebook: Analyzing What's Said (And Not) In Earnings Reports
SearchBlog, Laurie Sullivan - Friday, January 31, 2014
Analyzing sentiment has become second nature for online marketers prior to designi ...
- Heinz Releases $4M Super Bowl Ad On YouTube
Around the Net in Search Marketing, Laurie Sullivan - Thursday, January 30, 2014
H.J. Heinz Co. has released on YouTube what the Pittsburgh Post-Gazette repor ...
- Abundant Venture Partners Launches Ardent IO
MAD, Steve McClellan - Wednesday, January 29, 2014
The new ROI analytics firm will be run by John Lowell, t ...
- Rules, Trends And Avoiding Shiny Objects
MediaDailyNews, Mike Bloxham - Thursday, January 30, 2014
The mass market does not use technology for what it can d ...
- Jelli Launches 'Programmatic Direct' Platform For Radio Stations, Networks
Real-Time Daily, Tyler Loechner - Thursday, January 30, 2014
Jelli, a programmatic ad platform for the radio industry, on Thursday formal ...
- Google To Pay Vringo Royalties From AdWords Revenue
Search & Performance Marketing Daily, Laurie Sullivan - Wednesday, January 29, 2014
Google has been ordered to pay I/P Engine, a patent licensing subsidia ...
- Annual SEM Study Uncovers Trends And Tactics
Around the Net in Search Marketing, Laurie Sullivan - Wednesday, January 29, 2014
An annual search engine marketing study reveals some of the top tool ...
- Chris Pyne Takes On Dual Role At OMD
MAD, Steve McClellan - Tuesday, January 28, 2014
Omnicom Group media shop OMD has tapped Chris Pyne for the du ...
- Doritos Shows Creativity Gets Marketers To The Super Bowl
SearchBlog, Laurie Sullivan - Wednesday, January 29, 2014
This year it takes more than athletic abilities to end up ...
- Rejuve E-Cig Maker Selects USIM For Media
MAD, Steve McClellan - Monday, January 27, 2014
Rejuve, the electronic cigarette brand, has selected U.S. International Media as i ...
- The Addressable Election
Marketing: Politics, Peter Pasi - Tuesday, January 28, 2014
For decades, political campaigns have relied on data to help them achie ...
- Vox Media Scores Ezra Klein
Around the Net In Media, Gavin O'Malley - Monday, January 27, 2014
Representing a real coup for Vox Media, the publisher of SB Nati ...
- NATPE 2014: What Marketers Need
Marketing Daily, Mitch Burg - Monday, January 27, 2014
January, the midpoint of the broadcast year, is the time when ...
- KSL Trustee Given Subpoena Power: Liebowitz, Cohen To Speak Under Oath
MAD, Steve McClellan - Thursday, January 23, 2014
The U.S. Bankruptcy Court Judge handling the KSL Media case authorized t ...
- Finding Customers On Demand
MediaDailyNews, Sean Cunningham - Thursday, January 23, 2014
VOD beats the DVR as a viewer experience here. Complete show librari ...
- Content Marketer NewsCred Gets $25M
Around the Net In Social Media & Marketing, Gavin O'Malley - Thursday, January 23, 2014
NewsCred has raised a $25 million funding round led by InterWest partner ...
- Publicis Groupe Acquires Media Shop AML
MAD, Steve McClellan - Wednesday, January 22, 2014
The agency will be folded into the ZenithOptimedia network. It's the seco ...
- Mobile Video - How Long Until Prime Time?
MediaDailyNews, Mike Bloxham - Thursday, January 23, 2014
While the vast majority of the population watches some amount of ...
- TechMedia Network Buys BuyerZone, Enlarges Lead-Generation Biz
MediaDailyNews, Gavin O'Malley - Wednesday, January 22, 2014
Technology and science publisher TechMedia Network is expanding its lead-generation business wi ...
- Wait, There's More: Stunning Growth At Horizon Direct
MAD, Steve McClellan - Tuesday, January 21, 2014
As marketers increasingly zero in on performance marketing techniques, Horizon Media's fastest-growi ...
- The "Seven Deadly Sins" Of Media Agency Pitches
MAD, Morten Pedersen - Tuesday, January 21, 2014
Google the term "Media agency pitch best practices" and you'll instantly g ...
- Amazon Denies It's Considering Online Pay TV Service
Marketing Daily - Top of the News, Thom Forbes - Wednesday, January 22, 2014
In the digital wake of Verizon buying "the remains of" Intel Med ...
- Russell Tapped To Lead Sales For Meredith Video Studios
MediaDailyNews, Gavin O'Malley - Tuesday, January 21, 2014
Meredith Corp. has named Tim Russell as senior managing director of sal ...
- Mobile Ad Spend Forecast To Hit $18B Worldwide
Mobile Marketing Daily, Mark Walsh - Tuesday, January 21, 2014
Mobile advertising worldwide will grow 38% from an estimated $13.1 billion ...
- PubMatic Partners With Sony Subsidiary, Enters Japanese Market
Real-Time Daily, Tyler Loechner - Tuesday, January 21, 2014
Sell-side platform (SSP) PubMatic on Tuesday announced a partnership with So-net Med ...
- BBC Targets Social Media Users
Around the Net In OMD Europe, Tanya Gazdik - Tuesday, January 21, 2014
BBC News is stepping up its efforts to reach new audiences ...
- Urkainians Protests Restrictive Laws
Around the Net In OMD Europe, Tanya Gazdik - Tuesday, January 21, 2014
In response to two-month-long public demonstrations, President Viktor Yanukovych took his chan ...