- WPP's MEC Revamps UK Leadership
MAD, Steve McClellan - Friday, February 28, 2014
Changes came in the wake of CEO Steve Hatch's departure to Facebo ...
- 'Maxim' Sold To Steak 'n Shake Owner
MediaDailyNews, Erik Sass - Friday, February 28, 2014
The fate of "Maxim" has been up in the air ever sin ...
- OMD Is Gunn's Most Creative Media Agency Network
MAD, Steve McClellan - Thursday, February 27, 2014
As it has been each year since the Gunn Report For Med ...
- Progress On The Trade Body Front
Online Media Daily Europe, Andy Oakes - Friday, February 28, 2014
There are concerns among advertisers regarding the transparency and visibility around t ...
- Search Firm Didit Acquires New York's LVM Group
Search & Performance Marketing Daily, Laurie Sullivan - Thursday, February 27, 2014
In what seems like an unlikely match at first glance, digital marketi ...
- Google Voice Search In Chrome Goes One-Button Hands Free
Search & Performance Marketing Daily, Laurie Sullivan - Thursday, February 27, 2014
Google has turned Chrome hands free by allowing Chrome users to s ...
- There Is No "Problem" With TV News...Only Opportunity
MediaDailyNews, Lee Abrams - Wednesday, February 26, 2014
Television news often seems to adhere to a playbook created in t ...
- The Multiscreen Majority
Marketing: Politics, Peter Pasi - Tuesday, February 25, 2014
How many devices do you own? ...
- HasOffers Appoints Former Glam Media, DoubleClick Exec To CRO
Mobile Marketing Daily, Laurie Sullivan - Monday, February 24, 2014
HasOffers, the mobile attribution and analytics apps company Facebook dropped from i ...
- Mindshare Puts Clients In 'The Loop'
MAD, Steve McClellan - Friday, February 21, 2014
The agency's new "operating system" is an execution of its "adaptive marketin ...
- Never-ending, Always-growing Story
Online Media Daily Europe, Volker Ballueder - Monday, February 24, 2014
Everyone talks about big data and that it is all so importa ...
- SMG's Spark Wins ConAgra Media Duties
MAD, Steve McClellan - Thursday, February 20, 2014
It's the latest in a series of new business wins for Spar ...
- Dr Pepper, Telemundo Media Launch Multiplatform 'Unico" Campaign
MAD, Larissa Faw - Thursday, February 20, 2014
Interpublic's Deutsch LA is the creative agency that conceived and developed t ...
- Keep Readers Foremost In Mind
Online Media Daily Europe, Andy Oakes - Friday, February 21, 2014
How many times have you heard media owners and commentators tell y ...
- Catch NY Forms Business Innovation Group
MAD, Steve McClellan - Wednesday, February 19, 2014
The New York-based agency has hired former Initiative and Avanade technologists ...
- Havas WW's Strat Farm Wins EmblemHealth AOR Assignment
MAD, Steve McClellan - Wednesday, February 19, 2014
EmblemHealth, the New York-based health insurer, has selected Strat Farm, part ...
- Wayans, Agency Click 3X Partner On 'Funny' Branded Content Platform
MAD, Larissa Faw - Wednesday, February 19, 2014
New online content platform 'What The Funny' is partnering with creative digit ...
- Draftfcb, Initiative Selected For Trulia Ad Duties
MAD, Steve McClellan - Monday, February 17, 2014
Trulia, an online marketplace for home buyers, renters and real estate professional ...
- Salon Records Big Rise In Ad Revs, Visitors
MediaDailyNews, Gavin O'Malley - Monday, February 17, 2014
Despite rampant competition, investments in social and mobile distribution helped Salon Med ...
- Google, Magna Global Strike Multimillion-Dollar Upfront Partnership
Search & Performance Marketing Daily, Laurie Sullivan - Tuesday, February 18, 2014
Magna Global, part of IPG Mediabrands, committed $100 million of its manag ...
- How Big Are GoPro's Media Ambitions?
Around the Net In Media, Gavin O'Malley - Monday, February 17, 2014
While its brand is synonymous with a little block of hardware, GoPro&rsquo ...
- Magna Adds 'High Definition' To The Buying Process
MAD, Steve McClellan - Friday, February 14, 2014
The IPG Mediabrands unit has created a new system combining comScore, Experi ...
- Fictional Ewings Make Jump Into Real World
Marketing Daily, Aaron Baar - Friday, February 14, 2014
"We wanted to bring Season Three back in a big way, a ...
- We Hear Boston's Blitz Media Has Closed
Mediapsssst, Richard Whitman - Sunday, February 16, 2014
Word comes after the agency parted ways with major client Wendy's la ...
- Always-On Lexus 'Reads' Photos In Swimsuit Issue
Marketing Daily, Karl Greenberg - Thursday, February 13, 2014
Lexus marketing is running three shifts with an always-on approach that includ ...
- Media Stocks Have Mixed Response To Comcast/TWC Deal
MediaDailyNews, Wayne Friedman - Thursday, February 13, 2014
Mixed media stock market results came on the news of the potenti ...
- Digital Sector Needs Better Definition
Online Media Daily Europe, Andy Oakes - Friday, February 14, 2014
Sadly, the digital marketing world has failed to market itself very we ...
- Chrysler Taps 'Diddy' To Tout 500L Worldwide
Marketing Daily, Karl Greenberg - Wednesday, February 12, 2014
Chrysler's Fiat brand is launching a global advertising campaign featuring Sean "Didd ...
- A.H. Belo Newspaper Revenues Slip, Digital Up
MediaDailyNews, Erik Sass - Wednesday, February 12, 2014
Newspaper publishers had another weak quarter as last year drew to ...
- 4As Scraps Annual Ad Production Cost Survey
MAD, Steve McClellan - Tuesday, February 11, 2014
After 25 years, the 4As has opted to discontinue its annual ...