- TD Bank Turns To Improv For New 'Human' Campaign
MAD, Larissa Faw - Monday, March 31, 2014
Four new TV spots and a raft of online and social componen ...
- VML Wins Tennessee Tourism Business
MAD, Steve McClellan - Thursday, March 27, 2014
The agency, part of the Y&R Group, has been awarded AOR duti ...
- MEC Names Josh Berman To Lead Digital Product Development
MAD, Larissa Faw - Thursday, March 27, 2014
Previously, Berman was director of brand strategy development at Kontera. Earlier, ...
- Mindshare, BuzzFeed Form Real-Time Pact
MAD, Steve McClellan - Wednesday, March 26, 2014
The agency will receive detailed access to BuzzFeed Fre.sh data which analyz ...
- 'Ronald McDonalds' Endorse Taco Bell Breakfast Menu
Marketing Daily, Karlene Lukovitz - Thursday, March 27, 2014
Voiceovers set up the joke with statements like, "You will never gue ...
- U.S. Media: The price is high and the spread is wide.
MAD, John Billett - Tuesday, March 25, 2014
Advertisers in the U.S. are paying the widest spread of media prici ...
- Will TV News Learn Anything From Newspapers?
MediaDailyNews, Lee Abrams - Wednesday, March 26, 2014
TV stations will likely be sitting around in 2020 wishing they h ...
- ABC's Ben Sherwood Tapped As Co-Chair, Disney Media Networks
MediaDailyNews, Wayne Friedman - Monday, March 24, 2014
Walt Disney Chairman/CEO Bob Iger wasted little time in choosing a success ...
- Are Metrics Killing News Media?
Around the Net In Media, Gavin O'Malley - Monday, March 24, 2014
With just a dash of disdain, David Carr concedes that metrics-driven med ...
- 4As' Top Media Priorities: Multimedia Measurement, Addressable, Mobile Readiness
MAD, Steve McClellan - Sunday, March 23, 2014
John Montgomery, chairman of the group's Media Leadership Council, outlined the agen ...
- Liberty Media Ranks As Most Profitable Media Company For 2013
MediaDailyNews, Wayne Friedman - Friday, March 21, 2014
The most profitable media company last year isn't one with an immediate ...
- Enplug Wins 4A's 'Startup Showdown'
MAD, Steve McClellan - Thursday, March 20, 2014
The real-time interactive digital signage firm impressed the judges and won t ...
- Liodice: Digital Is The Least Accountable Of Media
MAD, Steve McClellan - Tuesday, March 18, 2014
Bob Liodice, CEO of the Association of National Advertisers, told a 4 ...
- Goodyear Says, 'Go Ahead, Name My Blimp'
Marketing Daily, Karl Greenberg - Friday, March 14, 2014
Emily Cropper, Goodyear marketing manager, tells "Marketing Daily," "We have had blim ...
- Goodyear Unveils First New Blimp Model In 45 Years
MediaDailyNews, Erik Sass - Friday, March 14, 2014
This week brought more aerial advertising news, with the unveiling of Goodyear ...
- Native Ads, RTB & The 'Bounce Effect'
Online Media Daily Europe, Lindsay O'Gorman - Monday, March 17, 2014
If we get the nuts and bolts sorted by focussing on developi ...
- Nexstar Expands Digital, Buys Internet Broadcasting Systems For $20M
MediaDailyNews, Wayne Friedman - Thursday, March 13, 2014
Moving to enlarge its digital business efforts, growing TV station company Nexst ...
- The BBC Must Change, And Now
Online Media Daily Europe, Andy Oakes - Friday, March 14, 2014
There may be a nostalgic view of what the BBC has be ...
- How The Google/comScore Partnership Can Fundamentally Change Latino Marketing
Engage:Hispanics, Lee Vann - Thursday, March 13, 2014
Imagine being able to receive real-time data about the type of conte ...
- Wanted Dead and Alive: Schrodinger's Rebate
MAD, Tom Denford - Wednesday, March 12, 2014
How -- at the exact same time -- can there be med ...
- Millennials Consume Content Every Waking Hour (And Then Some)
RTBlog, Tyler Loechner - Wednesday, March 12, 2014
Millennials are giving new meaning to the "always-on" consumer because they a ...
- Birds Eye's Recipe Ready In TV Campaign
Marketing Daily, Karlene Lukovitz - Monday, March 10, 2014
The spots illustrate the convenience benefits of the pre-sliced/pre-diced products, which co ...
- Agency Poaches Talent With 'Poaching Phone'
Mediapsssst, Richard Whitman - Thursday, March 6, 2014
Yep -- it wrote the book on that idea. But Down Und ...
- Games Aren't Just For Fooling Around
Online Media Daily Europe, Andy Oakes - Friday, March 7, 2014
Say you're sitting in a media agency, and somebody mentions that the ...
- MDC Partners Restructures Its Media Operation, Hires Cass To Run It
MAD, Steve McClellan - Wednesday, March 5, 2014
The holding company has rebranded its media management arm and merged t ...
- Leo Burnett, Huffington Post Team Up For SXSW Content
MAD, Steve McClellan - Tuesday, March 4, 2014
The agency and the publisher's live streaming network say they are joini ...
- Despite Digital Hype, Advertisers Lag Customers
MediaDailyNews, Stephen R. Fajen - Wednesday, March 5, 2014
It took 50 years for television to consume the nearly 4 1 ...
- You're Just A Video Away From A Trek Through Big Sky Country
MAD, Larissa Faw - Monday, March 3, 2014
Of course it has to be the winning video, part of ...
- Second-Screen Apps Must Engage
Marketing Daily, Himanshu Sareen - Tuesday, March 4, 2014
With consumers multi-tasking on a variety of device types and consuming a ...
- CRM Data Battles Telecom Churn
Online Media Daily Europe, Mendel Senf - Tuesday, March 4, 2014
One of my Dutch compatriots has recently relocated from London to ...