- Office Depot Selects McCann And UM For $100M Creative, Media Account
MAD, Steve McClellan - Tuesday, September 30, 2014
The selection comes after a review in the wake of last year ...
- MPA Launches New Cross-Platform Measurement Service
Around the Net In Media, Gavin O'Malley - Monday, September 29, 2014
The Association of Magazine Media (MPA) is introducing an audience measurement syste ...
- Horizon Media Named Media AOR For Readly
MAD, Larissa Faw - Monday, September 29, 2014
This month, Readly, the subscription-based magazine app, launches in the U.S. a ...
- MPA Axes Ad Pages, Bows Media 360 Report
MediaDailyNews, Erik Sass - Monday, September 29, 2014
The MPA -- The Association of Magazine Media -- is issuing ...
- New Publishers Increasingly Catering To Readers' Wishes
Around the Net In Media, Gavin O'Malley - Friday, September 26, 2014
There’s a long history in news media of publishers putting out wh ...
- Mobile Apps Revive The Paid Content Model
MoBlog, Steve Smith - Monday, September 29, 2014
While the majority of mobile users have never paid for an ap ...
- Rapp Taps Steven Piluso To Launch Its New U.S. Media Practice
MAD, Steve McClellan - Thursday, September 25, 2014
Omnicom's Rapp has hired agency veteran Steven Piluso as head of activati ...
- USIM Wins O'Charley's Media Account
MAD, Steve McClellan - Thursday, September 25, 2014
Restaurant chain O'Charley's has selected U.S. International Media for traditional and digit ...
- PHD Swipes UM's Wiseman, Forms Strategic Communications Post
MAD, Steve McClellan - Thursday, September 25, 2014
Omnicom media shop PHD Worldwide has named Will Wiseman to the new ...
- Media Stocks Dip, 21st Century Fox Hit Hardest
MediaDailyNews, Wayne Friedman - Thursday, September 25, 2014
Big and small media stocks were not immune from steeply declining sto ...
- CNN Calls Content Deal With Genworth The Future Of Advertising
MAD, Larissa Faw - Wednesday, September 24, 2014
Spark and its sibling branded content and entertainment division LiquidThread and Genwor ...
- Michael Epstein Adds Chief Client Officer Duties At Carat USA
MAD, Steve McClellan - Wednesday, September 24, 2014
Epstein will retain oversight of the agency's strategy, insights and intelligence, a ...
- Marketing's Newest Friends: Traditional IT Vendors Looking For Customer Data
SearchBlog, Laurie Sullivan - Wednesday, September 24, 2014
Salesforce this week announced that it has inked deals with media agen ...
- Media Vets Start 'BRaVe' Advisory Firm
MediaDailyNews, Mark Walsh - Tuesday, September 23, 2014
A trio of media and marketing veterans has formed a new fi ...
- SMG Appoints Sue Frogley To New Global Commercial Director Role
MAD, Steve McClellan - Friday, September 19, 2014
Frogley joins the Publicis Groupe-owned Starcom MediaVest Group from Dentsu Aegis Med ...
- Research: Credible One-Message Ads Work Best
MediaDailyNews, Laurie Sullivan - Thursday, September 18, 2014
Phoenix Marketing plans to release research that proves advertising messages must mo ...
- Horizon Media, Mercury Media Sign iPredictus Deals
MAD, Larissa Faw - Tuesday, September 16, 2014
Horizon Media and Mercury Media have signed separate deals that will integra ...
- The Psychological Makeup of Women You Target With Search Ads, Organic Listings
SearchBlog, Laurie Sullivan - Tuesday, September 16, 2014
Knowing the psychological profile of women your brand targets with search optimizati ...
- Horizon Media Names Taylor Valentine As Its First Chief Invention Officer
MAD, Larissa Faw - Friday, September 12, 2014
The new role is more than just supervising those with inspiring idea ...
- Jed Meyer Takes On New Global Role At Annalect
MAD, Steve McClellan - Friday, September 12, 2014
The 20-year industry veteran has been elevated to the new post ...
- European Wax Center Debuts 'Revealing' Campaign During Fashion Week
MAD, Larissa Faw - Thursday, September 11, 2014
One goal for the fall campaign was to create uplift during t ...
- Measurement Is The Medium
Online Spin, Dave Morgan - Thursday, September 11, 2014
In the 1960s, Marshall McLuhan famously coined the phrase "the medium ...
- Publicis Groupe, Adobe Partner To Create New Holding Company Operating Model
Search & Performance Marketing Daily, Laurie Sullivan - Wednesday, September 10, 2014
Publicis Groupe and Adobe Systems announced a partnership Wednesday to build a ...
- iCrossing, Kenshoo Build Marketing Tool Chest
SearchBlog, Laurie Sullivan - Thursday, September 11, 2014
iCrossing's access to Hearst's audience data from 200 million unique monthly visito ...
- BPN's Liz Ross Tapped For New CMO Role At IPG Mediabrands
MAD, Steve McClellan - Tuesday, September 9, 2014
Ross will retain her position as BPN's North American president for no ...
- Mercury Media Taps Andrew McLean As CEO
MAD, Steve McClellan - Tuesday, September 9, 2014
The former PHD USA CEO succeeds John Barnes, who left the fi ...
- 3 Things That Are Better When Marketers And Media Work Together
Marketing Daily, Jason Kint - Wednesday, September 10, 2014
We are all content creators who want to create engaging customer experience ...
- Omnicom's PHD Taps Nathan Brown For U.S. CEO Role
MAD, Steve McClellan - Monday, September 8, 2014
Brown was most recently EVP and managing director at Interpublic's UM, whe ...
- Saucony, Mechanica Back Together Again
MAD, Steve McClellan - Monday, September 8, 2014
The Boston-based running gear brand has named Mechanica its Agency of Reco ...
- Russia's Search Engine Yandex Gains Marin Support In Midst Of Political Turmoil
Search & Performance Marketing Daily, Laurie Sullivan - Monday, September 8, 2014
Political turmoil in Russia has not stopped U.S. and European companies fr ...