- Horizon Media Throws A Halloween Party
MAD, Larissa Faw - Friday, October 31, 2014
The agency also did some research about the holiday finding that on ...
- Water Cooler Group Expands Client Base With New Strategic Approach
MAD, Steve McClellan - Friday, October 31, 2014
The shop has adopted a strategic approach that plans unpaid media firs ...
- WPP's MediaCom Wins P&G's $75 Million Digital Media Duties For Latin America
MAD, Steve McClellan - Friday, October 31, 2014
The win is the latest in a string of victories for t ...
- Rafat Ali: Media Startups In Big Trouble
Around the Net In Media, Gavin O'Malley - Friday, October 31, 2014
Media entrepreneur Rafat Ali is not optimistic about the future of med ...
- Horizon Media Names Jake Phillips SVP Managing Director
MAD, Larissa Faw - Thursday, October 30, 2014
It's a new position at the New York-based independent media shop. Phillip ...
- Rob Kabus Named Global CEO At IPG's BPN
MAD, Steve McClellan - Tuesday, October 28, 2014
Kabus joins from San Francisco ad shop Eleven where he was preside ...
- Horizon Media: More Than One-Third of Consumers Interested In Stand-Alone HBO Service
MAD, Larissa Faw - Tuesday, October 28, 2014
That number jumps to nearly half among current HBO subscribers and ev ...
- Nobody Likes An Existential Threat, Except The Media Industry
MediaDailyNews, Joe Mandese - Tuesday, October 28, 2014
It's one thing for Hollywood to tackle apocalyptic threats for entertainment valu ...
- JC Penney Launches Media Agency Review
MAD, Steve McClellan - Friday, October 24, 2014
The retailer hasn't conducted a full-blown media agency review in over ...
- Marketers Talk Mobile First At Media Tech Summit
Marketing Daily, Karl Greenberg - Thursday, October 23, 2014
Participants dealing with how mobile changes data, creative and media strategy sa ...
- Meredith Revenues Up On Broadcast Ads
MediaDailyNews, Erik Sass - Thursday, October 23, 2014
Women's interest publisher Meredith Corp. announced that total revenues increased 4% ...
- Spark Picks Up Gaming Controls For Children's Miracle Network
MAD, Larissa Faw - Wednesday, October 22, 2014
Starcom MediaVest Group's Spark has entered into a new client relationship wi ...
- iPad Air 2 Aims Toward The Transparent Gadget Experience
MoBlog, Steve Smith - Thursday, October 23, 2014
Greater transparency is really the theme of the iPad Air 2. T ...
- Exec Search Firm Grace Blue Gets Ready For Asian Growth
MAD, Larissa Faw - Tuesday, October 21, 2014
Executive search firm Grace Blue is opening Grace Blue Asia to servi ...
- Dish Blacks Out 7 Turner Broadcasting Channels, Including CNN
MediaDailyNews, Wayne Friedman - Tuesday, October 21, 2014
Another major blackout of TV networks has started -- this one featuri ...
- Bose Consolidates Global Media Chores With 3 Shops
MAD, Steve McClellan - Monday, October 20, 2014
Interpublic's MediaHub/Mullen retains the U.S. while sibling agency Initiative was awarded Cana ...
- Dentsu Aegis Appoints Klaassen To The New Corporate Strategy Post
MAD, Steve McClellan - Monday, October 20, 2014
Dentsu Aegis Network has appointed Abbey Klaassen to the role of directo ...
- More TV Users Favor Time-Shifted Viewing
MediaDailyNews, Wayne Friedman - Monday, October 20, 2014
A new study says only 41% of viewers like watching TV liv ...
- Jo-Ann Fabric and Crafts Stores Sews Up New Project Runway Integration
MAD, Larissa Faw - Friday, October 17, 2014
This brand integration deal was struck among Jo-Ann, Lifetime and Runway produc ...
- Change At The Top Of WPP's Maxus: Pattison Named Global CEO
MAD, Steve McClellan - Thursday, October 16, 2014
Lindsay Pattison has been promoted to Global CEO of Maxus, the Grou ...
- Cumberland Packing Selects Harmelin As Its Media Agency
MAD, Steve McClellan - Thursday, October 16, 2014
Harmelin Media has been selected by Cumberland Packing Corp. to handle med ...
- Tell Me This: Is It Possible to Still Get Organic Reach?
Social Media Insider, Catharine P. Taylor - Friday, October 17, 2014
The Social Media Insider has (yet another) confession to make: if s ...
- Nadella Still Cleaning Up "Karma" Comment
Around the Net In Media, Gavin O'Malley - Thursday, October 16, 2014
Microsoft CEO Satya Nadella is still mending fences a week after suggesti ...
- Troberman Named CMO For iHeartMedia
MediaDailyNews, Fern Siegel - Wednesday, October 15, 2014
After raiding Mediabrands for Tim Spengler a year ago, iHeartMedia has nam ...
- Media M&A Deals Dip, Dollar Volume Up
MediaDailyNews, Wayne Friedman - Thursday, October 9, 2014
Media merger and acquisition activity dropped modestly for the third quarter ...
- Media Stocks Bounce Back, Cablevision And Twitter Big Movers
MediaDailyNews, Wayne Friedman - Wednesday, October 8, 2014
Media stocks recovered much of their massive stock market losses on Tuesd ...
- WPP And Major Brands Back New Social Platform To Promote Sustainability
MAD, Steve McClellan - Tuesday, October 7, 2014
The platform, called Collectively was developed by VICE Media's creative services divisio ...
- Doner Media Joining The Assembly Party
MAD, Steve McClellan - Tuesday, October 7, 2014
MDC Partners said today that it was combining the media operation ...
- Big Brands Team On Platform To Drive Sustainability
Marketing Daily, Karlene Lukovitz - Tuesday, October 7, 2014
Collectively's ultimate aim is to offer a mass media-like channel that c ...
- Sports Media Rights Hit Nearly $15B In 2014
MediaDailyNews, Wayne Friedman - Tuesday, October 7, 2014
North American sports business media right revenues will continue to soar ...