- Is Apple Pay The Mobile Payment System Of The Future?
MAD, Larissa Faw - Friday, November 28, 2014
According to research by Horizon Media, more than a third of tho ...
- Horizon Celebrates Thanksgiving With Food Drive
MAD, Larissa Faw - Wednesday, November 26, 2014
This year, however, in addition to its annual potluck lunch, the agen ...
- Carnival Sails With Multibrand Marketing Campaign, From Digital Content To Television
SearchBlog, Laurie Sullivan - Wednesday, November 26, 2014
Carnival, the world's largest cruise line, rolled out its first multi-brand marketi ...
- Sellers Need To Take The Lead On Digital Media Ad Quality
MAD, Brian Wieser - Friday, November 21, 2014
Sellers of inventory are the industry participants who have to take t ...
- Global Media Viewing Up, Mobile Consumption Doubles
MediaDailyNews, Wayne Friedman - Friday, November 21, 2014
Global media consumption rose over six hours per week in 2013 vers ...
- The Incredible, Insatiable Media Consumer
Marketing Insider: Cross-Channel, Steve Smith - Friday, November 21, 2014
New projections see all digital channels growing steadily for much of t ...
- Mindshare, Possible Form New Content Venture
MAD, Steve McClellan - Tuesday, November 18, 2014
It's called Content+ and it will develop content for the real-time marketi ...
- McCann, UM Selected For $460 Million NY Lottery Duties
MAD, Steve McClellan - Monday, November 17, 2014
The process isn't finalized yet, according to a lottery official. That cou ...
- In A Rebranding, TVGN Looks To 'Pop' In 2015
Marketing Daily, Aaron Baar - Monday, November 17, 2014
"As the people running this [network], we don't own the [TV Guid ...
- Vice Media Taps Top Obama Aide As COO
Around the Net In Media, Gavin O'Malley - Monday, November 17, 2014
Vice Media on Monday is expected to name Alyssa Mastromonaco as i ...
- First Look Media Loses Editor John Cook
Around the Net In Media, Gavin O'Malley - Thursday, November 13, 2014
The start-up media business is proving trickier than eBay founder Pierre Omidy ...
- 'Wall Street Journal' Axes Sunday Journal, Radio Network
MediaDailyNews, Erik Sass - Thursday, November 13, 2014
"The Wall Street Journal" is pulling the plug on Sunday Journal, whi ...
- Delivery.Com Sticks To Knitting For First TV Ad
MAD, Larissa Faw - Tuesday, November 11, 2014
Developed by creative agency Juniper Jones, the client's first-ever TV spot entitl ...
- Resource/Ammirati Wins White Castle AOR
MAD, Steve McClellan - Tuesday, November 11, 2014
The win came after a competitive pitch. Omnicom's Zimmerman was the incumben ...
- Nissan Extends Partnership With 'The Voice'
Marketing Daily, Karl Greenberg - Monday, November 10, 2014
In the first vignette, debuting during the Nov. 18 episode of "T ...
- Millennials Misperceived As Self-Entitled- Value Experiences Over Materialism
MAD, Larissa Faw - Friday, November 7, 2014
And they do want to have fun, according to an extensive n ...
- Disney Registers Solid Media, Movie Revs
MediaDailyNews, Wayne Friedman - Friday, November 7, 2014
Disney's media networks business climbed 5% to $5.2 billion, with cable ...
- Mindshare Has All the Answers to Your Millennial Questions
Mediapsssst, Richard Whitman - Sunday, November 9, 2014
Anything and everything you ever wanted to know about Millennials. WPP med ...
- Too Many Chefs
Real MAD, Stan Mack - Monday, November 10, 2014
...
- Dentsu Aegis Network Acquires Mobile Shop Fetch Media
MAD, Steve McClellan - Thursday, November 6, 2014
The price was not disclosed, but terms call for DAN to acqui ...
- Horizon, MWW Give Back To Give Local America
MAD, Larissa Faw - Thursday, November 6, 2014
Last year, online fundraising platform Kimbia's first national crowdfunding event, Give Loc ...
- Washington Lottery Awards Cole & Weber United $75 Million AOR Contract
MAD, Steve McClellan - Tuesday, November 4, 2014
The agency, part of WPP, successfully defended its Washington State Lottery accou ...
- Mullen And Mediahub Win $42 Million Full-Service Patron Assignment
MAD, Steve McClellan - Tuesday, November 4, 2014
The win comes after a formal review that kicked off in Augus ...
- Brown-Forman Narrows The Field In Its Media Agency Review
MAD, Steve McClellan - Tuesday, November 4, 2014
The incumbent UM, part of IPG Mediabrands, is in the group ...
- Uncertain TV Ad Market Hurts Media Stocks
MediaDailyNews, Wayne Friedman - Tuesday, November 4, 2014
Media stocks took a big hit on Tuesday versus a flat overa ...
- FilmOn Argues For Cable License In Battle With Window To The World
Online Media Daily, Wendy Davis - Tuesday, November 4, 2014
In a new move against the broadcaster Window to the World, onli ...
- Last Week Two Toronto Agencies Created Two Really Awesome Spoof Videos
Mediapsssst, Richard Whitman - Sunday, November 2, 2014
Do you watch "Mad Men?" Silly question, I know. But have y ...