- Q4 Media M&A Up, Digital Dominates Deals
MediaDailyNews, Wayne Friedman - Wednesday, December 31, 2014
Media/marketing merger and acquisition deals and dollar volume rose 33% and 40 ...
- U.S. Box Office 2014: Weakest Results Since 2011
MediaDailyNews, Wayne Friedman - Tuesday, December 30, 2014
U.S. theatrical box office revenue is on track to sink anywhere fr ...
- Horizon Media's Push For Innovation and Entrepreneurship
MAD, Larissa Faw - Friday, December 26, 2014
The agency launched MKT in its New York office two years a ...
- MEC Expands Its U.S. Healthcare Offering With 2 New Pharma Wins
MAD, Steve McClellan - Wednesday, December 24, 2014
The GroupM agency is wrapping up 2014 with some major momentum. T ...
- Media Trends 2015: Precision TV, Everyday Memes, And Media With 'Pace And Purpose'
MAD, Larissa Faw - Wednesday, December 24, 2014
That's according to executives at Starcom MediaVest Group who live and breat ...
- YouTube Close To Streaming "The Interview"
Around the Net in Video, Gavin O'Malley - Wednesday, December 24, 2014
YouTube is reportedly ready to stream “The Interview.” Sources tell CNN th ...
- KSL Trustee Sues Liebowitz, Other Former KSL Execs For Gross Negligence
MAD, Steve McClellan - Tuesday, December 23, 2014
The Trustee, David K. Gottlieb, has sued KSL founder Kal Liebowitz, form ...
- MediaVest Wins $150 Million Bloomin Brands Account
MAD, Steve McClellan - Tuesday, December 23, 2014
Carat, part of Dentsu Aegis Network, was the incumbent and took pa ...
- Scotts Miracle-Gro Reviews Media Assignments
MAD, Steve McClellan - Monday, December 22, 2014
The incumbents are WPP's MEC, and Active International (national broadcast). The n ...
- Amazon Top Info Source For Holiday Deal Seekers
MAD, Larissa Faw - Thursday, December 18, 2014
Six in 10 survey respondents choose it as their key information sourc ...
- IAB Says Q3 2014 Online Ad Revenue Reaches $12.4 Billion
MediaDailyNews, Laurie Sullivan - Thursday, December 18, 2014
Internet advertising revenue in the U.S. rose 17% to $12.4 billion f ...
- Fans Want Rewards In Exchange For Tweets
MAD, Larissa Faw - Wednesday, December 17, 2014
That's according to Horizon Media which examined the value of sponsored live-eve ...
- How To Rock A Broadcast Event Takeover
Marketing: Entertainment, Scott Jones - Thursday, December 18, 2014
Did you watch the American Music Awards last month? Beyond the over-the-t ...
- 190 Magazines Launched in 2014
MediaDailyNews, Erik Sass - Tuesday, December 16, 2014
The number of magazines launched over the last two years increased fr ...
- Cross-Channel Campaigns Remain Challenging For Marketers
Search & Performance Marketing Daily, Laurie Sullivan - Tuesday, December 16, 2014
Despite the need for multiplatform campaigns as consumer habits change, only 2 ...
- Among UK Media Companies, Confidence Rises
Around the Net In MAD London, Sean Hargrave - Friday, December 12, 2014
The UK marketing and media industry is feeling confident about the sta ...
- Mindshare Wins $40 Million Nordstrom Media AOR
MAD, Steve McClellan - Thursday, December 11, 2014
The selection came after a formal review. The assignment is effective Janua ...
- Engineers Become 'The Pretty Girl At The Ball'
SearchBlog, Laurie Sullivan - Friday, December 12, 2014
Apparently these days it has become difficult to find qualified engineering ...
- The Media Landscape Has Changed. Have You?
Marketing Daily, Bruce Friend, Bill Harvey - Wednesday, December 10, 2014
Remember when HBO owned Sunday nights with shows like "The Sopranos" a ...
- Google Tops Media Revenue In First Half Of 2014
SearchBlog, Laurie Sullivan - Tuesday, December 9, 2014
Public data can provide a wealth of information, especially in the Intern ...
- Publicis Groupe's MediaVest Wins Brown-Forman Review
MAD, Steve McClellan - Friday, December 5, 2014
The shop was chosen from a field that was narrowed to fo ...
- Global Advertising To Grow 4.8% In 2015, According To Magna Global
MAD, Steve McClellan - Monday, December 8, 2014
That's down just a tick from the shop's June forecast of 4. ...
- Black Ops
Real MAD, Stan Mack - Monday, December 8, 2014
...
- Google, Mindshare Develop Real-Time Marketing Tool
MAD, Steve McClellan - Thursday, December 4, 2014
Called Search-As-Signal, the tool -- which will be incorporated with Mindshare's T ...
- Initiative Reshapes Its Analytics Leadership Team And Adds A Chief Client Officer
MAD, Larissa Faw - Wednesday, December 3, 2014
The shop has promoted Bret Leece to global chief analytics officer fr ...
- Dentsu's 'Human Robot Entertainers'
Mediapsssst, Richard Whitman - Wednesday, December 3, 2014
Speaking of Dentsu, the agency has launched a business unit that wi ...
- Google Trumps Apple In Streaming Media Sales
Online Video Daily, Gavin O'Malley - Wednesday, December 3, 2014
At least for the moment, Google appears to be besting Apple ...
- Media All Star: Alan Cohen
MediaPost All Stars, Joe Mandese - Tuesday, December 9, 2014
Alan Cohen most likely qualified as an All Star long before the ...
- Media All Star: Ari Bluman
MediaPost All Stars, Joe Mandese - Tuesday, December 9, 2014
As the Chief Digital Investment Officer of WPP's GroupM, Ari Bluman inherent ...
- Media All Star: Baba Shetty
MediaPost All Stars, Larry Dobrow - Tuesday, December 9, 2014
When Baba Shetty describes his career progression as "interesting," he understates t ...