- You Are The Context: Mobile Is A Behavior, Not A Channel
MoBlog, Steve Smith - Thursday, April 30, 2015
Follow the data and the behaviors they register, not just the medi ...
- Horizon Media Lands New Analytics Chief Rick Watrall
MAD, Larissa Faw - Tuesday, April 28, 2015
Watrall will lead the agency's advanced marketing analytics team tasked with gleani ...
- Mobile News Soars, Pew Finds
MoBlog, Erik Sass - Wednesday, April 29, 2015
As in so many other types of media, mobile came from nowhe ...
- Google Rolls Out A $164 Million Partnership With European Newspapers
Search & Performance Marketing Daily, Laurie Sullivan - Tuesday, April 28, 2015
Google began rolling out a digital news partnership with eight European newspap ...
- U.S. Rebates: Stock Price Trumps Advertisers
MAD, Tom Denford - Monday, April 27, 2015
Shareholders could prove more influential than advertisers in the U.S. rebate debat ...
- BIZ DEV: Lindt Confirms Horizon As Its New AOR In The U.S.
Accounts on the Move, Larissa Faw - Friday, April 24, 2015
Horizon Media has been appointed Media AOR for Chocolatier Lindt USA effecti ...
- Trixie Ferguson Gray To Lead Client Content Strategy at MediaCom
MAD, Steve McClellan - Wednesday, April 22, 2015
Last year the agency repositioned itself as the "Content + Connections" agen ...
- Hyundai Gets 'Brilliant Ideas' With Bloomberg Group
Marketing Daily, Karl Greenberg - Wednesday, April 22, 2015
Wonhong Cho, Hyundai Motor Company EVP marketing, says the program expands up ...
- Mindless Media Is The New Fast Food
Online Spin, Tom Goodwin - Tuesday, April 21, 2015
In the age of social media, the editor is fast replaced ...
- Horizon Media Corrals $350 Million STX Studio Account
MAD, Steve McClellan - Friday, April 17, 2015
The recently launched studio will produce 12-15 films annually and says ...
- Horizon Wins Lindt Media Assignment
MAD, Larissa Faw - Friday, April 17, 2015
Lindt spent an estimated $45 million on ads in 2014, down fr ...
- Nativo Taps Moat For Viewability
MediaDailyNews, Erik Sass - Monday, April 20, 2015
Native ad platforms are hurrying to incorporate viewability guarantees into their offering ...
- MEC Launches New E-Commerce Consultancy
MAD, Steve McClellan - Thursday, April 16, 2015
The new practice will initially serve the Europe, Middle East and Afri ...
- Gannett, ViewLift To Develop Sports Video Services
MediaDailyNews, Laurie Sullivan - Thursday, April 16, 2015
Gannett's partnership with application provider ViewLift to develop digital sports video servic ...
- Pot Talk: Radio Stations Adopting Marijuana Formats
MediaDailyNews, Erik Sass - Thursday, April 16, 2015
Several stations around the country have flipped to a new format: marijua ...
- Horizon Media Successfully Defends Telemundo, NBC Universo Assignments
MAD, Larissa Faw - Wednesday, April 15, 2015
Horizon will handle strategic planning, activation and analytics responsibilities across all communicatio ...
- Conservative Manifesto Features No Media Ownership Or Regulation Pledges, Unlike Labour
Around the Net In MAD London, Sean Hargrave - Wednesday, April 15, 2015
The Conservative Party has pledged to offer journalists "explicit protection" under t ...
- Cyber Security Firm Illumio Gets $100M
Around the Net In Media, Gavin O'Malley - Tuesday, April 14, 2015
Cyber-security firm Illumio has raised a $100 million in a Series ...
- WPP Launches New Consultancy
MAD, Steve McClellan - Monday, April 13, 2015
The holding company said the new unit, Gain Theory, "combines WPP's intellectu ...
- 35 Magazines Launched In Q1
MediaDailyNews, Erik Sass - Friday, April 10, 2015
Fewer magazines launched in the first quarter of this year than la ...
- VTech Retains Horizon Media, Appoints Siltanen As Its New Creative Agency
MAD, Larissa Faw - Wednesday, April 8, 2015
With the win Horizon Media will continue to serve as the Med ...
- Wells Fargo Consolidates Media With Omnicom Shops
MAD, Larissa Faw - Wednesday, April 8, 2015
OMD will continue to serve as the lead agency for traditional med ...
- L'Oreal USA Puts Its $1 Billion Media Assignment Into Review
MAD, Steve McClellan - Thursday, April 2, 2015
L'Oreal USA has kicked off a comprehensive media planning and buying revie ...
- GNC Holdings Appoints Three New Shops To Its Agency Roster
MAD, Steve McClellan - Thursday, April 2, 2015
The appointments were made after a formal review, which began not lo ...
- Kal Liebowitz Sued (Again) For Fraudulently Hiding Assets
MAD, Steve McClellan - Wednesday, April 1, 2015
He also lied about it under oath, according to Bankruptcy Trustee Sand ...
- Media Deals In Early 2015 Total $23 Billion, Digital Most Active
MediaDailyNews, Wayne Friedman - Wednesday, April 1, 2015
The number of marketing and media deals in the first quarter ...