- Media Deals See Uptick, Hit $36B
MediaDailyNews, Wayne Friedman - Tuesday, June 30, 2015
Deal-making for media and marketing companies perked up in the second thr ...
- Sir Sorrell: 'NY Times' Too "Stuffy" For Young Readers
Around the Net In Media, Gavin O'Malley - Tuesday, June 30, 2015
The New York Times, the Guardian and the BBC are too “stuffy&rdqu ...
- Gannett Creates Two Entities, Completes Spinoff Of Newspapers, TV
MediaDailyNews, Erik Sass - Monday, June 29, 2015
After almost a year of preparations including shareholder votes, financing and executi ...
- In Bid To Drive Innovation, Horizon 'BrandStorms'
MAD, Larissa Faw - Friday, June 26, 2015
During its first hackathon-style event this week, Horizon Media staffers came ...
- Our Brains On Trivia Crack: We Still Don't Get Gaming
MoBlog, Steve Smith - Monday, June 29, 2015
Four decades into the interactive gaming era, and marketers still struggle ...
- Mediavest Brews Up Keurig Green Mountain Media AOR
MAD, Larissa Faw - Wednesday, June 24, 2015
Keurig Green Mountain has named Mediavest its new Media AOR, responsible f ...
- Mediahub Wins Royal Caribbean's NA Media Assignment
MAD, Steve McClellan - Tuesday, June 16, 2015
Royal Caribbean spent about $75 million on ads last year, according ...
- ANA Issues RFP For 'Transparency' Study: Will Examine All Media Practices, Including Rebates
MediaDailyNews, Joe Mandese - Wednesday, June 17, 2015
The Association of National Advertisers has issued a request for proposals f ...
- IPG's Hill Holliday Spins Off Its Media Operation
MAD, Steve McClellan - Monday, June 15, 2015
The new unit, called Trilia, will be led by Cindy Stockwell, former ...
- MediaCom Ranked Number One Globally And In UK
Around the Net In MAD London, Sean Hargrave - Friday, June 12, 2015
Group M's MediaCom is the world's leading media agency, according to Recm ...
- Media Consumption Grows, Enhanced By Internet
Research Brief, Jack Loechner - Thursday, June 11, 2015
According to the Media Consumption Forecasts, a new report by ZenithOptimedia, peop ...
- Havas Thinks It Has The Final Answer To Measuring Online Inventory Quality
Mediapsssst, Richard Whitman - Tuesday, June 9, 2015
On Monday, Havas unveiled a new tool designed to enhance inventory quali ...
- 'NYT' Rolls Out Real-Time Dashboard Of Trending Content
Real-Time Daily, Tyler Loechner - Tuesday, June 9, 2015
In a bid to stream the most relevant content to readers ...
- Havas Media Unveils Its 'Meta Quality Barometer'
MAD, Steve McClellan - Monday, June 8, 2015
Havas Media has unveiled what it is calling its "Meta Quality Baromete ...
- Mondelez Latest To Jump On The Media Pitch Bandwagon With $2 Billion Review
MAD, Steve McClellan - Thursday, June 4, 2015
As expected, package-goods giant Mondelez has joined the pack of global markete ...
- Screenvision, Spotlight Announce New Hires, Promotions
MediaDailyNews, Gavin O'Malley - Thursday, June 4, 2015
Fresh off its upfront presentation, Screenvision, the country's second-largest cinema ad networ ...
- The six (and only six) reasons to call a media pitch in 2015
MAD, Tom Denford - Wednesday, June 3, 2015
If you are thinking of holding a pitch for your media accoun ...
- Sign Me Up: Stoking The Subscription Economy
Data and Targeting Insider, Steve Smith - Tuesday, June 2, 2015
Consumers are looking for convenience and optimal selection, and so subscription servic ...
- Jim Hytner Elevated To Global COO IPG Mediabrands
MAD, Steve McClellan - Monday, June 1, 2015
Jim Hytner, who was previously CEO for the Mediabrands G14 region, ...
- Supply Of Time Spent With Media Expands, Continues To Fragment: Digital Boosts Share
MediaDailyNews, Joe Mandese - Monday, June 1, 2015
The amount of time people spend consuming media continues to expand, raisi ...