- Kraft Heinz Co. Consolidates $600 Million Media Assignment With Starcom
MAD, Steve McClellan - Friday, August 28, 2015
The newly merged company has consolidated its media agency assignment with Public ...
- GroupM Pounds Out Deal With BuzzFeed, Includes Proprietary Social Data Tool
MAD, Steve McClellan - Thursday, August 27, 2015
As part of the agreement, WPP units will enter into the fir ...
- The Trumpman Show: The Pugnacious Prince Of Bel-Hair
Mad Blog, - Thursday, August 20, 2015
Donald "Ratings Machine" Trump seems to have found his political groove. ...
- Disney, TW Downgrade Batters Media Stocks
MediaDailyNews, Wayne Friedman - Thursday, August 20, 2015
Media stocks -- including new digital media companies -- got hammered aga ...
- Media Deals Up, Internet Deals Slow
MediaDailyNews, Wayne Friedman - Wednesday, August 19, 2015
While overall media and entertainment deals rose a bit in the seco ...
- Horizon, Innocean Launch Global Media Agency Canvas
MAD, Larissa Faw - Monday, August 17, 2015
Canvas Worldwide will have two main offices in Los Angeles and N ...
- Dish TV Concerns Sink Viacom Stock
MediaDailyNews, Wayne Friedman - Friday, August 14, 2015
Following media stocks' sharp declines a week ago, Viacom on Friday witness ...
- Why Media Buyers, Not Social Teams Should Handle Social Ad Budgets
MAD, Steve McClellan - Thursday, August 13, 2015
According to Forrester, most paid social budgets are activated by an intern ...
- NBC Banks On Comedy Pros
MediaDailyNews, Wayne Friedman - Thursday, August 13, 2015
NBC looks to improve on its winning season -- first this fa ...
- PCH's Liquid Acquires CommandIQ To Build On Predictive CRM
MediaDailyNews, Laurie Sullivan - Wednesday, August 12, 2015
Liquid officially announced the acquisition Wednesday of San Francisco-based CommandIQ, which focus ...
- Buy Button Gains Support From Major Commerce Tech Companies
Search & Performance Marketing Daily, Laurie Sullivan - Wednesday, August 12, 2015
Brands using Demandware, IBM WebSphere Commerce, Shopify and eBay's Magento ecommerce platfor ...
- Shell Company Floats To Buy Struggling Media Brands
Around the Net In MAD London, Sean Hargrave - Tuesday, August 11, 2015
A shell company that plans to snap up a string of trust ...
- Flexibility
Real MAD, Stan Mack - Monday, August 10, 2015
...
- Cord-Cutting Concerns, Weak TV Ads Slash Media Stock Value
MediaDailyNews, Wayne Friedman - Thursday, August 6, 2015
For the second day in a row, TV-media stocks took a maj ...
- Former Spotify Exec To Huffington Post CEO
MediaDailyNews, Fern Siegel - Thursday, August 6, 2015
The Huffington Post's expansion includes a new CEO: Jared Grusd. Previously, ...
- Disney Cable Revs Up 5%, Broadcast Struggles
MediaDailyNews, Wayne Friedman - Tuesday, August 4, 2015
Overall, Disney's cable networks grew 5% to $4.1 billion in revenue wi ...
- Time Traveler
Real MAD, Stan Mack - Monday, August 3, 2015
...