- Jan Weinstein Joins Vizeum US As Client President
MAD, Larissa Faw - Thursday, March 31, 2016
Weinstein, a 30-plus year agency veteran was most recently at sibling agen ...
- Horizon: Millennials, Gen Xers Use Newer Media To Glean Political Info
MAD, Larissa Faw - Thursday, March 31, 2016
"When it comes to politics, each generation is drawn to the med ...
- Edifice Wrecks: The Single-Minded Determination Of Ivanka Trump
Mad Blog, - Thursday, March 31, 2016
Last week, I'd just seen the news that Ivanka Trump had giv ...
- Political Ads Predicted To Hit $11.7 Billion In 2016
MediaDailyNews, Wayne Friedman - Thursday, March 31, 2016
Borrell Associates has raised its political advertising revenue estimate for 2016 ...
- 3 Political Podcasts Keep Listeners Savvy About Election
Red, White & Blog, Philip Rosenstein - Tuesday, March 29, 2016
One of the best and most entertaining ways to stay abreast ...
- Today In Ridiculous Buzzword Bingo: Jon Bond Launches 'Media Engineering Firm'
Mediapsssst, Richard Whitman - Sunday, March 27, 2016
It's no secret that the advertising industry has a unique penchant f ...
- Jesse Cahill Named NA Head Of Media At GroupM's Essence
MAD, Steve McClellan - Thursday, March 24, 2016
In his new position Cahill is tasked with overseeing all of t ...
- Deconstructing 'Pitchapalooza'
MAD, Larissa Faw - Thursday, March 24, 2016
In today's competitive marketplace, agencies need to prove their worth. That seem ...
- Gawker Media Worth $83M
Around the Net In Media, Gavin O'Malley - Tuesday, March 22, 2016
Gawker Media’s assets total $83 million, and, last year, it earned gro ...
- Digital Ad Spending On Fire In China
Around the Net In Media, Gavin O'Malley - Tuesday, March 22, 2016
This year, digital ad spending in China will account for 49.7% ...
- The GOP Fight: "Trumpism" v. Republicanism
Red, White & Blog, Philip Rosenstein - Tuesday, March 22, 2016
The relentless rise of Donald Trump has thrown the Republican party in ...
- Donald Trump Travels To Washington To Meet With Establishment
Around the Net In Marketing Politics, Philip Rosenstein - Monday, March 21, 2016
GOP front-runner Donald Trump will be in Washington, D.C. today for meetin ...
- Presidential Candidates Fuel Late-Night TV Comedy
Red, White & Blog, Philip Rosenstein - Monday, March 21, 2016
Politics and particularly presidential campaigns generate fantastic fodder for late-night shows. T ...
- Trump Almost At $2 Billion In Free Media Coverage
Around the Net In Marketing Politics, Philip Rosenstein - Friday, March 18, 2016
The New York Times compared total ad spend so far with t ...
- NPR Forbids Stations From Promoting Podcasts
Around the Net In Media, Gavin O'Malley - Friday, March 18, 2016
As tensions rise between NPR and its member stations, the media compa ...
- If I Tell You To Buy This Car -- Or That One -- Would You?
MediaDailyNews, George Simpson - Thursday, March 17, 2016
The other day a guy wrote that "maybe it is time ...
- Still Foggy About Donald Trump? Read This
Red, White & Blog, Joe Mandese - Thursday, March 17, 2016
It's really hard to pin The Donald down. Whether it is ...
- Study Shows 'The Hill' As Top Non-TV Political Influencer
Around the Net In Marketing Politics, Philip Rosenstein - Tuesday, March 15, 2016
A recent study by the Laboratory of Social Machines at MIT’s Med ...
- GE #Droneweek Returns, Demonstrates A Different Side Of Periscope
Online Video Daily, Laurie Sullivan - Saturday, March 12, 2016
AUSTIN, TEXAS. Droneweek returns in June 2016, when General Electric (GE) provid ...
- Carne Or Carney? Donald Trump And The Masses
Mad Blog, - Thursday, March 10, 2016
Sometimes, when politicians want to energize their followers -- or, to p ...
- Publicis Media Reorganizes Into 4 Global Agency Operations
MAD, Steve McClellan - Wednesday, March 9, 2016
The SMG, ZO and Vivaki brands are all being retired. Steve Ki ...
- Horizon Hires Carat's Sarah Baehr For Digital Investment
MAD, Larissa Faw - Friday, March 4, 2016
Baehr will lead Horizon's digital activation team and facilitate strategic partnerships a ...
- Why Marketers Should be Cautiously Optimistic About Virtual Reality And Immersive Media
Mobile Marketing Daily, Bryan Yeager - Thursday, March 3, 2016
VR is an immersive media that, among many other applications, can l ...
- Can Media Owners And Sellers Become Agencies, Before Agencies Become Media Owners And Sellers?
Online Spin, Dave Morgan - Thursday, March 3, 2016
The world of who buys and who sells media and marketing servic ...
- Tencent, Omnicom Media Group Forge Data Partnership
MAD, Steve McClellan - Tuesday, March 1, 2016
Under the agreement the two parties will explore and develop data mode ...
- Horizon Gets Into Naming Rights Biz
MAD, Larissa Faw - Tuesday, March 1, 2016
Horizon's Scout Sports & Entertainment and Bungalow Horizon are teaming with spor ...
- Ikea Launches $400+ Million Media Agency Review
MAD, Steve McClellan - Tuesday, March 1, 2016
Currently, media chores worldwide are split among a number of shops acro ...
- Fake NYTimes Story Gets Serious Traction
Around the Net In Media, Gavin O'Malley - Tuesday, March 1, 2016
A fake New York Times online news article claiming that Senator Elizabe ...