- Google TV Ads Exec Wants Consumer Feedback, Granular Metrics
MediaDailyNews, David Goetzl - Tuesday, January 25, 2011
Google TV Ads executive Mark Piesanen said he would welcome a Facebook-sty ...
- The Enemy Of Greatness
Metrics Insider, Josh Chasin - Wednesday, January 26, 2011
Back in the mid-'80s, when the first great wave of agency consolidatio ...
- Why Does Marketing Have To Be So Damned Hard?
Metrics Insider, Pat LaPointe - Tuesday, January 18, 2011
Fact: Failure rates in marketing are astronomically high. Only a small fracti ...
- Experian Buys Techlightenment
Around the Net In Online Marketing, Gavin O'Malley - Monday, January 17, 2011
Information services giant Experian has acquired a majority stake in Techlightenment, whi ...
- Nielsen IPO: A Must-See For Those In TV
TV Board, Mark Lieberman - Monday, January 17, 2011
Nielsen is gearing up to IPO, and I am on the ed ...
- How Media Multitasking Fuels 'Brand Response' Advertising
Metrics Insider, Stephen Pickens - Friday, January 14, 2011
Nielsen tells us that some 60% of television viewers watch the tu ...
- The Real Future Of Television Is The Present
TV Board, Don Seaman - Friday, January 14, 2011
Last week, I wrote a "review" of all the magical things th ...
- Stumbling Upon Social Media Stats
Online Spin, Kendall Allen - Monday, January 10, 2011
ndustry circles have been frothing and preoccupied for the past week ...
- Study: Mobile Ad Metrics Still Outpace Online
Online Media Daily, Mark Walsh - Thursday, January 6, 2011
Mobile advertising continues to perform well compared to online advertising, according ...
- Predictions For Social Media Metrics: 2011
Metrics Insider, Pat LaPointe - Tuesday, January 4, 2011
Never hesitant to jump on the New Year prognostication bandwagon, I'm givi ...