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Home
> metrics
> 2012
> February

Metrics Insider
Don't Think Big -- Arrange Small Feb. 29, 2012, 10:46 a.m.
Marketing Daily
Unilever Inks Measurement Deal With Nielsen Feb. 27, 2012, 10:29 a.m.
Online Spin
Achieving Simplicity From Complexity Feb. 28, 2012, 10:37 a.m.
Metrics Insider
Engagement Scoring: A Simple View Into Website Performance Feb. 24, 2012, 3:29 p.m.
Search Insider
Why Multiplicity In Analytics Matters Feb. 24, 2012, 3:06 p.m.
Metrics Insider
HearWatchSay: Listening To And Following Consumers Feb. 22, 2012, 11:43 a.m.
Online Media Daily
App Metrics, Not Web Metrics Feb. 21, 2012, 6:08 p.m.
Online Spin
The New Model Of ROI: Return On Interest Feb. 22, 2012, 9:07 a.m.
The Social Graf
Social Media Metrics Flourish, but ROI Is Still Up for Grabs Feb. 22, 2012, 2 p.m.
MediaDailyNews
RFI Ads Up Engagement For Interactive TV Feb. 17, 2012, 11:42 a.m.
Online Media Daily
Visible Measures Gains Visibility: Gets Audited, Accredited By MRC Feb. 21, 2012, 9:20 a.m.
Online Media Daily
Nielsen: Smartphone Penetration Reaches 48% Feb. 21, 2012, 9:20 a.m.
MediaDailyNews
ANA: TV Media Budgets Up, Aided By STB Data Feb. 16, 2012, 9:40 a.m.
MediaDailyNews
Ad Tracking Goes Digital, Could Save $1B Feb. 16, 2012, 10:02 a.m.
Metrics Insider
What Can Jeremy Lin Teach Technologists? Feb. 17, 2012, 1:06 p.m.
MediaDailyNews
Arbitron To Measure Radio Streaming, Regain MRC Accreditation Feb. 14, 2012, 7:32 p.m.
Online Media Daily
IAB Issues Ad Verification Guidelines Feb. 14, 2012, 3:43 p.m.
MarketingTools: CRM
Measuring Customer Relationship Success Feb. 14, 2012, 6:50 a.m.
MediaDailyNews
Smart TV Uses Metrics To Refine Advertising Feb. 10, 2012, 4:33 p.m.
MediaDailyNews
The Power of Price Metrics Feb. 10, 2012, 7:30 a.m.
Marketing Daily
Edmunds.com: Chrysler's Eastwood Ad Falls Short Feb. 6, 2012, 4:57 p.m.
MediaDailyNews
TiVo Names Dorito's 'Friend' Most Engaging Bowl Spot Feb. 6, 2012, 4:38 p.m.
Metrics Insider
What Your Smartphone Has To Do With Marketing Attribution Feb. 7, 2012, 9:09 a.m.
TV Board
Collaborative Think Tank Looks At Kids' STB Data Feb. 6, 2012, 1:30 p.m.
VidBlog
CPMs Still Work in Online Video, HealthiNation Finds as it Expands Programming, Ad Base Feb. 6, 2012, 9:36 a.m.
Metrics Insider
Designing An Accurate Global A/B Test To Improve Campaign Optimization Feb. 3, 2012, 1:02 p.m.