- Don't Think Big -- Arrange Small
Metrics Insider, Bill Wise - Wednesday, February 29, 2012
Digital readers may not be familiar with it, but one of t ...
- Unilever Inks Measurement Deal With Nielsen
Marketing Daily, Karl Greenberg - Monday, February 27, 2012
Unilever has made a deal Nielsen, where P&G can use Nielsen's Onli ...
- Achieving Simplicity From Complexity
Online Spin, Jason Heller - Tuesday, February 28, 2012
We are all familiar with the old adage "less is more." Y ...
- Engagement Scoring: A Simple View Into Website Performance
Metrics Insider, Michael Kaushansky - Friday, February 24, 2012
Websites today are jam-packed with content, actions, and tactics to get y ...
- Why Multiplicity In Analytics Matters
Search & Performance Insider, Ryan DeShazer - Friday, February 24, 2012
Several conversations occurred this week on the range and types of analyti ...
- HearWatchSay: Listening To And Following Consumers
Metrics Insider, Sherrill Mane - Wednesday, February 22, 2012
As media and communication vehicles proliferate and old measurement constructs are render ...
- App Metrics, Not Web Metrics
Online Media Daily, Mark Walsh - Tuesday, February 21, 2012
Raj Aggarwal, CEO of mobile app analytics firm Localytics, wrapped up OM ...
- The New Model Of ROI: Return On Interest
Online Spin, Cory Treffiletti - Wednesday, February 22, 2012
ROI is either a flag you wave in every meeting you ente ...
- Social Media Metrics Flourish, but ROI Is Still Up for Grabs
The Social Graf, Erik Sass - Wednesday, February 22, 2012
Social media week has drawn a lot of attention to both t ...
- RFI Ads Up Engagement For Interactive TV
MediaDailyNews, David Goetzl - Friday, February 17, 2012
As Canoe Ventures looks to build network and advertiser interest in i ...
- Visible Measures Gains Visibility: Gets Audited, Accredited By MRC
Online Media Daily, Joe Mandese - Tuesday, February 21, 2012
In what it claims is a first for a service of i ...
- Nielsen: Smartphone Penetration Reaches 48%
Online Media Daily, Mark Walsh - Tuesday, February 21, 2012
U.S. smartphone penetration is nearly at the halfway mark as of Januar ...
- ANA: TV Media Budgets Up, Aided By STB Data
MediaDailyNews, David Goetzl - Thursday, February 16, 2012
New research from the Association of National Advertisers and Forrester shows 7 ...
- Ad Tracking Goes Digital, Could Save $1B
MediaDailyNews, David Goetzl - Thursday, February 16, 2012
The Association of National Advertisers announced an industry transition from the "curre ...
- What Can Jeremy Lin Teach Technologists?
Metrics Insider, Mark Hughes - Friday, February 17, 2012
He's Lintastic. He has New York City going Linmanic. Jeremy Lin ...
- Arbitron To Measure Radio Streaming, Regain MRC Accreditation
MediaDailyNews, David Goetzl - Tuesday, February 14, 2012
Arbitron COO Sean Creamer said Tuesday the company has developed a "high-lev ...
- IAB Issues Ad Verification Guidelines
Online Media Daily, Gavin O'Malley - Tuesday, February 14, 2012
Coinciding with the rise of online ad verification as a requisite f ...
- Measuring Customer Relationship Success
MarketingTools: CRM, Neil Rosen - Tuesday, February 14, 2012
Metrics. They're important to every marketer, and becoming even more so. ...
- Smart TV Uses Metrics To Refine Advertising
MediaDailyNews, David Goetzl - Friday, February 10, 2012
TargetCast tcm says the path to smart TVs playing a game-changing ro ...
- The Power of Price Metrics
MediaDailyNews, Lawrence S. Fried - Friday, February 10, 2012
In buying media, marketers tend to focus on CPM as a measu ...
- Edmunds.com: Chrysler's Eastwood Ad Falls Short
Marketing Daily, Karl Greenberg - Monday, February 6, 2012
So how well did Clint Eastwood do in Eminem's job pitching Chrysl ...
- TiVo Names Dorito's 'Friend' Most Engaging Bowl Spot
MediaDailyNews, Steve McClellan - Monday, February 6, 2012
TiVo has declared Dorito's "Man's Best Friend" Super Bowl ad the mo ...
- What Your Smartphone Has To Do With Marketing Attribution
Metrics Insider, Anto Chittilappilly - Tuesday, February 7, 2012
I remember the day I bought my first smartphone -- the I ...
- Collaborative Think Tank Looks At Kids' STB Data
TV Board, Charlene Weisler - Monday, February 6, 2012
There has been a lot of press on the drop in Nickelodeon ...
- CPMs Still Work in Online Video, HealthiNation Finds as it Expands Programming, Ad Base
VidBlog, Daisy Whitney - Monday, February 6, 2012
Online video publishers, vendors and analysts are often touting the benefits ...
- Designing An Accurate Global A/B Test To Improve Campaign Optimization
Metrics Insider, Robert L. Marsa - Friday, February 3, 2012
For online marketers, the practice of global optimization involves making small chang ...