- SEO Audit Tool Highlights Flaws In Social Metrics
Online Media Daily, Laurie Sullivan - Thursday, March 29, 2012
360i has released a search engine optimization tool that assists marketers ...
- Killing It With Conversion Rate Optimization
Performance Marketing Insider, Ryan DeShazer - Friday, March 30, 2012
We're all familiar with the adage "actions speak louder than words." ...
- Brightcove IPO Will Accelerate Innovation In Online Video
Video Insider, Alison Provost - Friday, March 30, 2012
It was a proud moment for the online video industry when Brightco ...
- Return-Path Data Lexicon: Drifting
TV Board, Jane Clarke - Thursday, March 29, 2012
How often do we look at a clock and realize that t ...
- Agencies: Place Data, Tech Advances In Context
Online Media Daily, Laurie Sullivan - Tuesday, March 27, 2012
The advertising industry will hit an inflection point this year with t ...
- How To Solve The Viewable Ads Debacle
Online Spin, Cory Treffiletti - Wednesday, March 28, 2012
If an ad shows up on a Web page, and it's bel ...
- Arbitron To Change Way It Measures Minority Audiences
Around the Net In Media, Phyllis Fine - Tuesday, March 27, 2012
As part of a California lawsuit settlement, radio ratings service Arbitron agre ...
- The Future Of Data Is Sneaker Optimization
Metrics Insider, Tim Ogilvie - Tuesday, March 27, 2012
Two major data stories seem to have taken center stage over t ...
- Media Insights Q&A With Experian Simmons' Ken Wollenberg
TV Board, Charlene Weisler - Tuesday, March 27, 2012
Ken Wollenberg, president/general manager of Experian Simmons, has a range of measureme ...
- 'Mad Men' Premiere Hits With Record Ratings
Around the Net In Media, Phyllis Fine - Monday, March 26, 2012
Don Draper did good last night. The season five, two-hour premiere ...
- MDC's Doft: Better Metrics Gives Smaller Shops More Power
MediaDailyNews, Steve McClellan - Friday, March 23, 2012
For the last 10 or 15 years the media agency business h ...
- ReadyPulse Unveils Social Brand Advocacy Platform
The Social Graf, Erik Sass - Thursday, March 22, 2012
ReadyPulse, a startup created by execs from Microsoft and Amazon.com, launched ...
- Return-Path Data Lexicon: 'Average' Reach Metrics
TV Board, Jane Clarke - Thursday, March 22, 2012
As with last week's column on Average Frequency, we examine the definitio ...
- ABC Expands Digital Magazine Circ Reporting
MediaDailyNews, Erik Sass - Tuesday, March 20, 2012
The Audit Board of Circulations is introducing a new report format th ...
- Of Myths And Missives
Metrics Insider, Mike Donahue, Duke Fanelli, Sherrill Mane - Wednesday, March 21, 2012
Lately 3MS has been widely referenced in blog posts and presentations ...
- Group M, Nielsen Partner For TV, Internet Metrics
MediaDailyNews, Wayne Friedman - Monday, March 19, 2012
GroupM and Nielsen say they will develop the long-sought-after holy grail ...
- If User-Level Data is Too Costly, Look into Alternatives
Metrics Insider, Michael Kaushansky - Tuesday, March 20, 2012
Everyone is racing to connect all their online data to a sing ...
- At Last: Nielsen Debuts Cross-Platform Ratings
Around the Net In Media, Phyllis Fine - Monday, March 19, 2012
Nielsen will begin selling "what many advertisers have been clamoring for": cross-platfo ...
- With CBS Airing NCAA, NBC Sitcoms Gain
MediaDailyNews, Wayne Friedman - Friday, March 16, 2012
With CBS in NCAA Men's Basketball Tournament mode -- airing the fir ...
- Nielsen Adds Walmart Data To Sales Product
MediaDailyNews, David Goetzl - Wednesday, March 14, 2012
A top Nielsen executive said the addition of Walmart data to i ...
- Return-Path Data Lexicon: 'Average' Frequency Metrics
TV Board, Jane Clarke - Thursday, March 15, 2012
Continuing from last week's discussion of frequency (Return Path Data Lexicon: Frequenc ...
- Univision Joins CIMM
MediaDailyNews, David Goetzl - Tuesday, March 13, 2012
The Coalition for Innovative Media Measurement, the industry initiative now trying ...
- Making The Universe Make Sense
Metrics Insider, Josh Chasin - Tuesday, March 13, 2012
In my world, much of what is going on in online metri ...
- Data Today, Data Tomorrow
Email Insider, David Baker - Monday, March 12, 2012
As Colin Powell suggests, "Experts often possess more data than judgment." ...
- Faster Networks, Better Metrics Propel Mobile's Future
Online Media Daily, Mark Walsh - Thursday, March 8, 2012
Media and technology executives are looking forward to high-speed wireless networks poweri ...
- Facebook's Elusive ROI
Social Media Insider, Rich Fleck - Friday, March 9, 2012
There's more to Facebook than "likes," and there's more to the measureme ...
- Undertone Promises Brand Lift Or Money Back
Online Media Daily, Gavin O'Malley - Wednesday, March 7, 2012
On a mission to distinguish itself from rival ad networks, Undertone ...
- Media Insights Q&A With Henry Schafer: Marketing Evaluations, The Q Scores Company
TV Board, Charlene Weisler - Wednesday, March 7, 2012
Henry Schafer, EVP, Marketing Evaluations, Inc./The Q Scores Company, is a med ...
- Brand Proxy Metrics: Fuel For The Cross-Channel Attribution Engine
Metrics Insider, Anto Chittilappilly - Tuesday, March 6, 2012
Based on the comments and questions readers had on my January artic ...
- A Scientific Model For Multi-Touch Attribution And Ad Optimization
Metrics Insider, Robert L. Marsa - Thursday, March 1, 2012
It's becoming widely known that attribution and optimization both play important rol ...