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Metrics Insider
Web Analytics: Personalize Your Site With Five Levels Of Optimization
April 25, 2012, 3:36 p.m.
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Online Media Daily
'Viewability' Better Than Clicks To Measure Online Ads
April 24, 2012, 3:33 p.m.
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Metrics Insider
The New Role Of Metrics: Comparing Apples And Oranges
April 24, 2012, 10:09 a.m.
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Research Brief
Measure For Success
April 23, 2012, 10 a.m.
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Metrics Insider
All Roads Lead To 3MS
April 20, 2012, 10:44 a.m.
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Metrics Insider
The Four Questions: Getting The Scoop On Viewable Impressions
April 19, 2012, 1:58 p.m.
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Online Media Daily
Google's Brand Initiatives Bring Offline Metrics To Online Ads
April 18, 2012, 3:35 p.m.
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MediaDailyNews
Hulu Revamps Ad Policies, Personalizes TV Experience
April 17, 2012, 10:32 a.m.
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Video Insider
Pre-Roll Leads Video Ad Buys, But That Doesn't Mean It Works Effectively For Marketers
April 18, 2012, 4:34 p.m.
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Online Media Daily
Search Agency Romances Google's ZMOT Theory
April 12, 2012, 5:25 p.m.
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Metrics Insider
The Impact Of Cookie Deletion On Marketing Attribution
April 11, 2012, 12:03 p.m.
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Online Media Daily
7 Digital Marketing Metrics That Matter Most
April 11, 2012, 7 a.m.
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Online Media Daily
Brand Marketers: Combine Metrics To Measure Digital Efforts
April 10, 2012, 3:04 p.m.
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Metrics Insider
Optimization Vs. Attribution: How They're Different, And Why This Matters
April 10, 2012, 1:45 p.m.
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TV Board
The Commercial Value Index: Assessing TV Audience Value In The Age Of Dvrs
April 10, 2012, 12:52 p.m.
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Video Insider
Video Metrics: A Closer Look At The Latest Data
April 10, 2012, 11:37 a.m.
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MediaDailyNews
Reality Battles: 'Voice' Bests 'Dancing'
April 4, 2012, 4:54 p.m.
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Metrics Insider
Ad Effectiveness Methodologies: Comparing 'Recall' With 'Opportunity To See'
April 4, 2012, 1:20 p.m.
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MediaDailyNews
MPA Suggests Guidelines For Tablet Circ Reporting
April 2, 2012, 5:55 p.m.
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Online Spin
What Is Big Data -- And How Does It Matter To Marketing?
April 3, 2012, 10:14 a.m.
