- Not-So-Sandy TV: NBC Still Wins As 'The Voice' Adds Viewers
MediaDailyNews, Wayne Friedman - Tuesday, October 30, 2012
Damage from Hurricane Sandy may have put some 8 million East Coa ...
- Getting Ready For Cross-Platform Measurement: Q&A With Arbitron's Carol Edwards
TV Board, Charlene Weisler - Monday, October 29, 2012
One of the hot topics in the industry today is cross-platform measuremen ...
- How The DVR Has Become No. 1 TV 'Network'
Around the Net In Media, Phyllis Fine - Friday, October 26, 2012
The top network these days is not on broadcast or cable. Instea ...
- Digital Advertising Metrics: 3 Fundamentals For CMOs
Online Media Daily, Scott Fitzgerald - Friday, October 26, 2012
If you're a CMO and you can't explain your digital advertising metri ...
- ESPN/Arbitron Look To Turn Up Radio Volume
MediaDailyNews, David Goetzl - Wednesday, October 24, 2012
ESPN and Arbitron plan to work together to build more interest ...
- The Most Important Advertising Conference You're Probably Not Attending
Online Spin, Dave Morgan - Thursday, October 25, 2012
Today I would like to introduce you to Jack Smith, our chi ...
- It's Time To Toss Average Frequency Into The Bucket
Metrics Insider, Ronit Fuchs - Tuesday, October 23, 2012
You are building an ad campaign. You've completed vast amounts of researc ...
- Mobile Pros: Industry Yet To Be Optimized
Online Media Daily, Steve McClellan - Monday, October 22, 2012
From an advertising standpoint mobile's year has yet to come -- t ...
- 'Return On Investment' Isn't The Same As 'Great Metrics'
Social Media Insider, Bryan Boettger - Tuesday, October 23, 2012
With so many metrics at our disposal, it's incredibly easy for ...
- Cross-Platform Measurement And The Heisenberg Uncertainty Principle
MediaDailyNews, Terry Kent - Monday, October 22, 2012
Will the very act of observing viewers as they migrate across platfor ...
- Three Things I Think I Think About 2013
Online Spin, Cory Treffiletti - Wednesday, October 17, 2012
It's far too early to talk about predictions for next year, b ...
- How To Calculate Attribution's ROI: The Formula
Metrics Insider, Anto Chittilappilly - Tuesday, October 16, 2012
A question that frequently arises when brands or agencies consider an investme ...
- What Red Bull And Felix Baumgartner Taught Us About Online Video
Video Insider, Ashkan Karbasfrooshan - Monday, October 15, 2012
Last week, YouTube announced a new, nifty analytics feature that captures h ...
- Autumn Brings New Shows And Spot-Level Attribution To TV -- Finally!
Online Spin, Dave Morgan - Thursday, October 11, 2012
The beginning of autumn is an important time in the television industr ...
- Three Simple Steps You Can Take Today To Improve Media Buying
Metrics Insider, John Dietz - Tuesday, October 9, 2012
Every election year, the topic of dirty attack ads comes up. Pundi ...
- Twitter Taps Nielsen Metrics To Refine Ad Impact
Online Media Daily, Laurie Sullivan - Wednesday, October 3, 2012
Twitter unveiled a service Wednesday with Nielsen that allows marketers to tra ...
- Modeling Behavior To Target Smarter
Metrics Insider, Michael Kaushansky - Wednesday, October 3, 2012
Most online marketers now embrace behavioral-based targeting. As more and more markete ...
- More New Metrics You'll Be Using In 2013
Email Insider, Jordan Cohen - Tuesday, October 2, 2012
In a recent article, my fellow MediaPost Email Insider columnist George Bilbr ...
- Bragging Rights
TV Board, Gary Holmes - Tuesday, October 2, 2012
Why do we need a TV season? That was the provocative questi ...