- Is Nielsen's Purchase of Arbitron Good For The Media Business?
MediaDailyNews, Charlene Weisler - Thursday, January 31, 2013
Probably one of the biggest media deals in recent years has be ...
- Marketers To Boost Social Ad Spend In 2013
Online Media Daily, Mark Walsh - Tuesday, January 29, 2013
Social media has long been synonymous with "owned" or "earned" media ...
- Havas Worldwide Launches New Division
Marketing Daily, Karl Greenberg - Thursday, January 24, 2013
Havas Worldwide is Luanching a new media analysis unit putting analytics, conte ...
- Big Data Could Produce McCity Dystopia
Online Spin, Kaila Colbin - Friday, January 25, 2013
Have you gotten excited about Big Data yet? Retailers have. Business Insid ...
- Four Traits Of A Successful Marketing Attribution Implementation
Metrics Insider, Anto Chittilappilly - Thursday, January 24, 2013
In the past I've written about how the implementation of a marketi ...
- Google's Universal Analytics Set To Transform Online Marketing
Real-Time Daily, Heather Kraus - Tuesday, January 22, 2013
The most exciting change brought about by Universal Analytics is the inclusi ...
- Simplify Targeting And Overcome Low Match Rates
Metrics Insider, Michael Kaushansky - Wednesday, January 16, 2013
There is an explosive hype focused on leveraging an advertiser's customer da ...
- A Demon Under The Streetlight
Metrics Insider, Yaakov Kimelfeld - Tuesday, January 15, 2013
There's an old joke about a man searching for his car ke ...
- NASCAR To Launch A 'Fan And Media Engagement' Lab
Marketing Daily, Karl Greenberg - Tuesday, January 8, 2013
NASCAR launching a "Fan and Media Engagement Center" (FMEC) on Monday ...
- Quantcast Adds Quals, Acquires MakeGood
Online Media Daily, Joe Mandese - Tuesday, January 8, 2013
Online audience measurement firm Quantcast has acquired MakeGood, a software company focusi ...
- Android Grows U.S. Share To 54%
Raw, Mark Walsh - Thursday, January 3, 2013
Google’s Android platform was running on 53.7% of U.S. smartphones in Novembe ...
- The Evolution Of Strategy
Search & Performance Insider, Gord Hotchkiss - Thursday, January 3, 2013
Last week I asked the question, "Will Big Data Replace Strategic Thinking ...
- Next Wave of Social Enhances Consumer Engagement
Online Media Daily, Sarah Reilly - Wednesday, January 2, 2013
In 2013, we'll see the next wave of social bring brands ...
- What's A YouTube View Really Worth?
Video Insider, Richard Spalding - Wednesday, January 2, 2013
"What is a real, successful YouTube view?" This is a question ...