- Major Focus For 2014: Human Audience Tech, Metrics, Click-to-Play Video
Online Media Daily, Laurie Sullivan - Tuesday, December 31, 2013
The online advertising industry endured major changes in 2013, such as n ...
- There's No Such Thing As Bad Data
Metrics Insider, Joe Lavan - Tuesday, December 31, 2013
While missed KPIs are never a goal, they should be far fr ...
- The Metrics Are Worthless Without Accurate Data
Around the Net in Search Marketing, Laurie Sullivan - Tuesday, December 24, 2013
Jacob Fairclough gives us three important metrics for ad testing. It ma ...
- FreeWheel Adds comScore Metrics To Improve Video Buys
Online Media Daily, Gavin O'Malley - Thursday, December 19, 2013
Video ad manager FreeWheel plans to integrate comScore validation measures into i ...
- FreeWheel, comScore Partner To Make Online Video Buying More Like TV
Real-Time Daily, Tyler Loechner - Thursday, December 19, 2013
Video ad platform FreeWheel today announced it has partnered with comScore ...
- GfK Taps Pellegrini As EVP
MediaDailyNews, Fern Siegel - Tuesday, December 17, 2013
Pat Pellegrini has joined GfK as executive vice president of two k ...
- Time Spent Needs Defined Value In Viewable Advertising Ecosystem
Metrics Insider, Andre Parreira - Wednesday, December 18, 2013
The digital advertising industry has been slow to adopt suitable measurement f ...
- Google Display Network Adds Viewability As Buying Option
Online Media Daily, Laurie Sullivan - Thursday, December 12, 2013
Brands waste millions of dollars buying online ads that site visitors nev ...
- The Emerging Data Ecosystem
Search & Performance Insider, Gord Hotchkiss - Friday, December 13, 2013
Data is ubiquitous, and that is true pretty much everywhere. It w ...
- comScore Works On Multiplatform Metrics, Mobile Search
Online Media Daily, Laurie Sullivan - Wednesday, December 11, 2013
comScore is developing multiplatform measurement that will look at search activity acro ...
- What Marketers Need to Know Before They Onboard
Programmatic Insider, Jeff Sporn - Thursday, December 12, 2013
Big data is a big deal, both in and outside the advertisi ...
- Tablets Double Share of Ad Impressions In A Year
Research Brief, Jack Loechner - Thursday, December 12, 2013
According to the Adfonic Q3 2013 Global AdMetrics Report, tablets have doubl ...
- What Big Data Does For Brand Advocacy
Online Spin, Cory Treffiletti - Wednesday, December 11, 2013
Have you ever had a one-on-one conversation with someone that was ...
- Starcom MediaVest, Acxiom, Partner In Long-Term Deal
Around the Net In Media, Phyllis Fine - Wednesday, December 4, 2013
Acxiom has signed a multi-year deal with Starcom MediaVest Group, aiming " ...
- Does Marketing Work?
Online Spin, Cory Treffiletti - Wednesday, December 4, 2013
I ask the above question to restate the obvious: Marketing influences billio ...
- Six Essential Practices Of Highly Effective Marketing Organizations
Metrics Insider, Anto Chittilappilly - Tuesday, December 3, 2013
To improve planning, enhance performance and optimize spend, the most effective marketi ...