- Attribution And The Rise Of Data-Driven Marketing
Metrics Insider, Jeff Hassemer - Tuesday, August 26, 2014
Are you in a bad relationship with your attribution model? There m ...
- ComScore Signs Deal With ThePlatform For Enhanced Video Analytics
MAD, Larissa Faw - Monday, August 18, 2014
ComScore's Digital Analytix video publishing system is integrating with thePlatform, a vid ...
- Big Data: Everyone's Talking, But No One's Acting
Metrics Insider, Mike Peralta - Tuesday, August 19, 2014
Every brand, agency and vendor involved in marketing is talking about dat ...
- Facebook's Mobile Tracking Is Smart - But Let's Not Get Carried Away
London Blog, Sean Hargrave - Thursday, August 14, 2014
Before the digital marketing world rushes to congratulate Facebook on its cross-digit ...
- Facebook Launches Cross-Device Reporting
Social Media & Marketing Daily, Mark Walsh - Wednesday, August 13, 2014
Facebook has rolled out cross-device reporting for ads, allowing marketers to s ...
- IAB To Release Video View Metric In Q4
Around the Net In MAD London, Sean Hargrave - Wednesday, August 13, 2014
The Interactive Advertising Bureau (IAB) is pencilling a Q4 release for ...
- Twitter Tests Promoted Video Program To Aid Ad Buying
Around the Net In MAD London, Gavin O'Malley - Wednesday, August 13, 2014
Twitter is now testing a performance-based Promoted Video programme to woo bran ...
- Social TV, Earned Media Channels And Millennials
Metrics Insider, Joe Abruzzo - Wednesday, August 13, 2014
How important is social TV: people posting and reading comments about ...
- Digital Onboarding Of Offline Conversions: Providing Insight Into The Customer Journey
Metrics Insider, Anto Chittilappilly - Tuesday, August 12, 2014
It's a common misconception among brand marketers that conversions that take pla ...
- Twitter Offers Objective-Based Campaigns Geared To Specific Goals
Around the Net In MAD London, Mark Walsh - Friday, August 8, 2014
Advertisers on Twitter can now create campaigns focused on specific marketing goal ...
- DMA Says Big Data Doesn't Require Legislation
PolicyBlog, Wendy Davis - Friday, August 8, 2014
The White House recently issued a mixed report on "Big Data," stati ...
- Getting Clear On Viewability
Metrics Insider, Sherrill Mane - Thursday, August 7, 2014
The IAB hosts a Making Measurement Make Sense (3MS) educational forum on ...
- Why Big Marketing Data Does Not Help Marketing
Online Spin, Maarten Albarda - Monday, August 4, 2014
My law on big marketing data still stands as much today ...
- The Gross Rating Point Begot The Audience Rating Point -- And The Father Is Digital
Audience Buying Insider, John Piccone - Friday, August 1, 2014
The gossip is true. The mother of all media measurement, the Gro ...