- Why Viewability Metrics Can't Predict Advertising ROI
Real-Time Daily, Julia Amorim - Friday, August 28, 2015
Buyers of digital advertising want their ads to be seen-a point ...
- Strategies Need Data Storytellers
Around the Net in Search Marketing, Laurie Sullivan - Thursday, August 27, 2015
CEOs wants to see results. Measurement tools don't always tell the stor ...
- Writing Monthly Checks To CBS ABC, Fox, And NBC? When Do I Start?
TV Watch, Wayne Friedman - Thursday, August 27, 2015
Senior execs at Netflix must be rolling their eyes over the curre ...
- Embrace Organizational Change To Adopt New Marketing Technology
Metrics Insider, Anto Chittilappilly - Tuesday, August 18, 2015
Getting an entire marketing organization to adopt a new technology or methodolo ...
- Marketing Nirvana: Hold Advertisers To More Accountability
MediaDailyNews, Steven Lee - Monday, August 17, 2015
After laying down a foundation of reach with guaranteed GRPs, advertisers n ...
- Programmatic Pain Points And The Measurement Cure-All
Metrics Insider, Josh Chasin - Thursday, August 13, 2015
Last week AdExchanger put out a research report on "The State ...
- Building The Orchestra And Conducting The Symphony
Metrics Insider, Sherrill Mane - Thursday, August 6, 2015
In 2014, the IAB released a whitepaper entitled "Defining and Measuring Digit ...
- comScore Validates Measurement For Google DoubleClick
Search & Performance Marketing Daily, Laurie Sullivan - Tuesday, August 4, 2015
Third-party ad validation for some Google products got a shot in t ...
- Content Marketing Measurement Tips
Around the Net in Search Marketing, Laurie Sullivan - Tuesday, August 4, 2015
Avinash Kaushik shares how he thinks about two strategies he calls t ...