- How Do You Measure Email Success?
Email Marketing Daily, Jess Nelson - Thursday, March 24, 2016
eTrigue Corporation, a marketing automation services provider, released a new A/B ema ...
- Three Missing Metrics For Email Marketing
Email Insider, George Bilbrey - Wednesday, March 23, 2016
A long-time colleague posted a question to an email marketing list ...
- Measurement, Tech, UX Meet In Primer On Improving Viewability For Publishers
Metrics Insider, Sherrill Mane - Wednesday, March 23, 2016
The Interactive Advertising Bureau has just released a Primer on Improving Viewabili ...
- ARF Re!Think 2016 Pushes Measurement Envelope
MediaDailyNews, Charlene Weisler - Monday, March 21, 2016
While this year's Advertising Research Foundation Re!Think conference explored how advertising work ...
- comScore Partners With Adobe For Cross-Device Measurement
MediaDailyNews, Joe Mandese - Tuesday, March 22, 2016
Days after announcing a big cross-platform audience measurement deal with Viacom, comSco ...
- UK Email Engagement Jumps in 2015; Trouble Ahead For Retail?
Email Marketing Daily, Jess Nelson - Thursday, March 17, 2016
Average email clicks and opens improved year-over-year in the United Kingdom, accordi ...
- Beyond 'Transparency': Let's Talk About Accountability
RTBlog, Tobi Elkin - Thursday, March 17, 2016
Most people in the ad-tech universe are talking about transparency in o ...
- Time Inc., Nielsen Catalina Put Print In Cross-Platform Measurement Mix
Publishers Daily, Erik Sass - Tuesday, March 15, 2016
The service, available to CPG advertisers, brings together different forms of measureme ...
- Responsible Measurement: Protect Your Customers And Your Brand
Data and Targeting Insider, Anto Chittilappilly - Tuesday, March 15, 2016
Marketers don't want their brand to be the first that comes ...
- AAM New Products Aim To Help Publishers Get Verified Metrics
Publishers Daily, Sara Guaglione - Friday, March 11, 2016
The Alliance for Audited Media (AAM) introduced three new products designed ...
- ARF Re!Think 2016 Will Explore How Advertising Works Today
MediaDailyNews, Charlene Weisler - Thursday, March 10, 2016
Get ready for the Advertising Research Foundation's annual Re!Think conference, which ru ...
- A Scalable Method Of Identifying Ads: Interview with Ad-ID's Harold Geller
MediaDailyNews, Charlene Weisler - Monday, March 7, 2016
Harold Geller, chief growth officer of Ad-ID LLC, actually studied to ...
- TV's Renaissance Will Be Born From Better Attribution Data
MAD London, Calum Smeaton - Monday, March 7, 2016
When television advertising is so expensive, the need for better attribution h ...
- ITV Chief Says Concerns Over Digital's Effectiveness Drive TV Advertising
Around the Net In MAD London, Sean Hargrave - Thursday, March 3, 2016
ITV's chief executive Adam Crozier has questioned the effectiveness of online advertisin ...
- Pixalate Launches TruReach Metric For More Holistic View Of Inventory Quality
Real-Time Daily, Tobi Elkin - Thursday, March 3, 2016
Pixalate, a global intelligence platform and real-time fraud protection provider, on Thursd ...