- Check Please: Netflix Woos Studios
Around the Net In Media, Fern Siegel - Wednesday, December 30, 2009
Netflix continues to deliver profits and strong revenues quarter-over-quarter and year-over-year, wi ...
- Netflix CCO Looking To Cut Digital Distribution Deals With Studios
Around the Net In Brand Marketing, Thom Forbes - Tuesday, December 29, 2009
After doing an end-run around the Hollywood studios last year to g ...
- Five Best Branded-Entertainment Deals Of 2009
Around the Net In Brand Marketing, Thom Forbes - Monday, December 28, 2009
Topping the list is the movie "Up In The Air," featuring Geor ...
- Lego Uses Movie Tie-Ins To Help Drive Sales In Shrinking Market
Around the Net In Brand Marketing, Thom Forbes - Thursday, December 24, 2009
While the global toy industry slumped by 5% in the first ha ...
- 'Lovely Bones' Marketing To Target Young Females
Around the Net In Brand Marketing, Thom Forbes - Thursday, December 24, 2009
"Lovely Bones," a chilling drama from Peter Jackson that features a murder ...
- Pop Secret Leverages Watching Movies At Home
Marketing Daily, Aaron Baar - Thursday, December 17, 2009
"With the economy being down, a lot of people are staying ...
- Strong Movie Marketing During Recession; Better Marketing In Good Times?
TV Watch, Wayne Friedman - Friday, December 18, 2009
The movie business seems to have found the right script this yea ...
- Fuller's 19 Entertainment Dreams Of An Online Hit
MediaDailyNews, - Wednesday, December 16, 2009
Simon Fuller's 19 Entertainment, part of CKX, said it will launch ...
- Walt Disney's Nephew Dies
MediaDailyNews, - Wednesday, December 16, 2009
Roy E. Disney, the nephew of Walt Disney, passed away Wednesday. ...
- How American Airlines, Hilton Got To 'Co-Star' In 'Up In The Air'
Around the Net In Brand Marketing, Nina Lentini - Monday, December 14, 2009
While there are more than enough unique branding moments for American Airlin ...
- 3-D Or Not 3-D?
Around the Net In Brand Marketing, Nina Lentini - Monday, December 14, 2009
Hollywood is banking on 3-D to boost box office, and the sci- ...
- Mobile Ad Lets Consumers Buy Universal's 'Inglourious Basterds'
Online Media Daily, Laurie Sullivan - Thursday, December 10, 2009
A mobile ad, supported by Adgregate and Greystripe, encourages people to pre-ord ...
- LG Pulls Out Stops With 'Avatar' Campaign
Marketing Daily, Aaron Baar - Monday, December 7, 2009
Beginning Dec. 7, LG is airing a television commercial that features foota ...
- Google's Metered TV Play
Around the Net In Online Marketing, Gavin O'Malley - Tuesday, December 1, 2009
In the wake of news that YouTube is exploring the movie "renta ...
- New Movie About Corporate Hatchetman Hard To Market
Around the Net In Brand Marketing, Thom Forbes - Monday, November 30, 2009
Writer/director Jason Reitman came up with the idea for "Up in t ...
- Who Downloads Movies?
Marketing Daily, - Friday, November 27, 2009
Top 10 DMAs in which reside online users who downloaded movies ...
- Google Improves Movie Search
Around the Net In Online Marketing, Gavin O'Malley - Wednesday, November 25, 2009
Google has streamlined its movie search function on users' iPhone, Palm WebO ...
- Big Apple Invites A Closer Inspection
Marketing Daily, Karl Greenberg - Thursday, November 19, 2009
NYC & Company, the official marketing, tourism and partnership organization of t ...
- Movie Gallery App Offer Recommendations
Marketing Daily, - Wednesday, November 18, 2009
Movie Gallery Inc., the parent company of Hollywood Video and Movie Galler ...
- 7-Eleven Promo Is 'Elementary, My Dear Watson'
Marketing Daily, Karl Greenberg - Monday, November 16, 2009
7-Eleven is launching a series of in-store branding campaigns around films a ...
- People Stick With Entertainment Subscriptions
Marketing Daily, Aaron Baar - Monday, November 16, 2009
"There's been a whole lot of discussion that people would cut cab ...
- American Airlines Co-Stars In George Clooney's 'Up in the Air'
Around the Net In Brand Marketing, Thom Forbes - Monday, November 16, 2009
George Clooney's character in the soon-to-arrive
"Up in the Air" ...
- Fake Newspaper Ads Pulled From Movie Campaign
PolicyBlog, Wendy Davis - Friday, November 13, 2009
Ten years ago a stunt marketing campaign online propelled "The Blair Wit ...
- Harley Taps Davie Brown For Product Placement
Marketing Daily, - Wednesday, November 4, 2009
Seeking to "socialize the sport of motorcycling," Harley-Davidson has signed Hollywood-based Dav ...
- Best Buy To Offer 'Cloud Movie' Service
Around the Net In Brand Marketing, Thom Forbes - Tuesday, November 3, 2009
...
- Sprint Delivers Mobile Coupons For Movie Theaters
Online Media Daily, Laurie Sullivan - Wednesday, October 28, 2009
Sprint has broadened a mobile marketing coupon campaign that delivers subscribers discoun ...
- Kyocera, Virgin Mobile Team With IFC
Marketing Daily, - Tuesday, October 27, 2009
Kyocera Communications and Virgin Mobile USA have teamed up with the Independe ...
- Volvo Backs Star Turn With 'Twilight: New Moon'
Marketing Daily, Karl Greenberg - Tuesday, October 27, 2009
Efforts include ads, social media, interactive games on a cross-promotional Web sit ...
- Studios May Initially Bar Rentals Of New DVD Releases
Around the Net In Brand Marketing, Thom Forbes - Friday, October 23, 2009
Let me see if I've got this right. The guys with t ...
- Bruce Lee's Daughter Builds The Brand
Around the Net In Brand Marketing, Thom Forbes - Friday, October 23, 2009
Shannon Lee last year bought back the rights to her father's ima ...