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Results for multichannel
Expion Relaunches Social Marketing Platform: Integrates Data, Offers More Customized View
MediaDailyNews, Joe Mandese - Wednesday, July 23, 2014
Silo-like thinking can be the bane of any form of marketing that ...
McD's 'B-Boy' Event Targets Young Asian-Americans
Marketing Daily, Karlene Lukovitz - Monday, July 21, 2014
In an example of employing nontraditional marketing to target multicultural audiences, McDonald's ...
Three Quarters Of Global Internet Users Watch TV Daily, But Not Satisfied
Research Brief, Jack Loechner - Monday, July 21, 2014
According to global research consultancy TNS, adults around the world remain hooked ...
Marin Varies Ads Automatically As Product Feed Data Changes
Search Marketing Daily, Laurie Sullivan - Monday, July 21, 2014
"Nothing is more frustrating to an online shopper than clicking on an ...
Disrupting The Existing Cross-Media Measurement Paradigm Is The Way Forward
Real-Time Daily, George Musi - Friday, June 6, 2014
Media and advertising (and the consumer) is fast tracking towards an always ...
Farmland Launches Bacon Club, Campaign
Marketing Daily, Karlene Lukovitz - Friday, May 16, 2014
The site also features several videos created as part of a new, ...
Mike's Hard Lemonade Offering 'Mikehacks'
Marketing Daily, Karlene Lukovitz - Wednesday, May 7, 2014
The campaign spans digital and social platforms, including 15-second preroll packages showcasing ...
Google Acquires Adometry, With Focus On Cross-Channel, Multiscreen Attribution
Search Marketing Daily, Laurie Sullivan - Tuesday, May 6, 2014
Google has acquired Adometry, which specializes in online advertising attribution, to help ...
Hold The FX, Tell Me A Story
MAD, Larissa Faw - Monday, April 14, 2014
Lapiz, the Leo Burnett multicultural shop focuses on great story telling to ...
More Awesomeness, As It Acquires YouTube MCN Big Frame
Online Video Daily, P.J. Bednarski - Wednesday, April 2, 2014
AwesomenessTV, the multichannel YouTube outfit acquired last year by DreamWorks Animation, is ...
It's a Multi-Screen World
Research Brief, Jack Loechner - Thursday, March 27, 2014
According to results from the AdReaction Report, Marketing in a Multi-screen World, ...
How To Address Multichannel Attribution
Around the Net in Search Marketing, Laurie Sullivan - Tuesday, March 18, 2014
After building out an attribution business since 2009, George Michie discovered much less ...
User Generated Content Preferred Over TV By Millennials
Research Brief, Jack Loechner - Monday, March 17, 2014
According to Crowdtap, partnered with Ipsos Media surveying 839 millennial men and ...
Courtyard's Road Trip Began Its Yearlong Journey At SXSW
SearchBlog, Laurie Sullivan - Monday, March 17, 2014
The craziness at SXSW makes having a place to unwind midday extremely ...
Mack Trucks Gives Bulldog New Leash On Life
Marketing Daily, Karl Greenberg - Monday, March 10, 2014
The company, which has been around for 114 years, is doing a ...
Women Log More Time Than Men On Mobile Apps, Web
Search Marketing Daily, Laurie Sullivan - Wednesday, March 5, 2014
Smartphone users spent 89% of the time spend on media through a ...
Consumers Disenchanted With M-Commerce
Marketing Daily, Sarah Mahoney - Thursday, February 27, 2014
As far as consumers are concerned, multichannel shopping is old news. And ...
Lexus Touts Lineup With Always-On Strategy
Marketing Daily, Karl Greenberg - Wednesday, February 26, 2014
Lexus is marketing all of its cars on a regular basis this ...
comScore On Partnership Path To Real-Time Audience Measurement, Inks Acxiom, Epsilon, Batanga Deals
Real-Time Daily, Laurie Sullivan - Tuesday, February 18, 2014
Think back to when working with one company meant doing it all. ...
PubMatic Hires New CMO, Bolsters Partnership With Advance Digital
Real-Time Daily, Tyler Loechner - Monday, February 10, 2014
Sell-side platform (SSP) PubMatic on Monday announced the appointment of Terri Walter ...
The 78 Percent Aren't Talking, But You Should Be Listening
Search Marketing Daily, Patrice Francois - Friday, February 7, 2014
Social networks have evolved into the world's largest focus group -- but ...
TV Is Prime Focus When Set's On
Research Brief, Jack Loechner - Thursday, February 6, 2014
According to a new study from TiVo Inc., despite the prevalence of ...
'Programmatic Systems' Accounted For $1.9B Of Multi-Screen Video Spend In 2013
Real-Time Daily, Tyler Loechner - Wednesday, January 22, 2014
Roughly $1.9 billion of multi-screen video ad spend was spent via "programmatic ...
Correction: La Comunidad No Longer Independent
MAD, Staff Report - Friday, January 17, 2014
But it will retain its La Comunidad branding as a fully integrated ...
Adobe Unites Campaign Management Services
Real-Time Daily, Tyler Loechner - Tuesday, January 14, 2014
Adobe on Tuesday announced it has combined Adobe Campaign and Adobe Experience ...
2014: 'Big Bang' Year For Advertisers Thanks To Programmatic?
Around the Net in Real-Time, Tyler Loechner - Thursday, January 2, 2014
"Up to now brands have faced great difficulty in reaching customers across ...
Forevermark To Launch YouTube Multichannel Ad Campaign
Online Media Daily, Laurie Sullivan - Tuesday, December 17, 2013
Forevermark will become the first luxury brand to run a YouTube masthead ...
Sharpen Your Marketing Strategy With Accountable Media
Marketing Daily, Christine Oliveri - Tuesday, December 10, 2013
Modern, cross-channel media consumption can generate incredibly valuable data, and presents a ...
Multitasking With TV And Smartphones or Tablets
Research Brief, Jack Loechner - Friday, December 6, 2013
According to a new study and report by Keith Nissen, MRG Co., ...
Move Over, Big Data - It's Time For Big Action
Real-Time Daily, Paul Alfieri - Thursday, December 5, 2013
As the new year begins with the foundational technology now in place, ...
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