- Las Vegas Super Bowl Host City Promotes 'Excessive Celebration' In Campaign
MediaDailyNews, Laurie Sullivan - Wednesday, November 22, 2023
The official host city of Super Bowl LVIII is launching a quir ...
- Seamless B2B: Marketers Deploy Data To Drive A Cross-Channel Experience
Email Insider, Ray Schultz - Thursday, October 26, 2023
Email is deemed the most effective channel, Zoominfo and Ascend2 report. ...
- FCC Proposal Would Require Rebates For Channel Blackouts
MediaDailyNews, Karlene Lukovitz - Thursday, October 12, 2023
A second proposal would require MVPDs to notify the FCC of blackou ...
- Swimming In Myths And Under Murky Waters In Programmatic CTV
Data & Programmatic Insider, Laurie Sullivan - Monday, September 18, 2023
Is there an effective attribution model to support CTV? Lack of transparen ...
- MikMak Acquires ChannelAdvisor's Shoppable Media, Brand Analytics Product Lines
Search & Performance Marketing Daily, Laurie Sullivan - Wednesday, August 16, 2023
Rachel Tipograph, founder of global software platform MikMak, is now leading t ...
- Building the Friendlier FinTech
The MediaPost Cases, Lisa Singer - Tuesday, September 26, 2023
How does your friendly and functional online auto-loan brand compete against ...
- Teaming Text And Email: How The Two Channels Can Work Together
Email Insider, Ray Schultz - Friday, June 16, 2023
Brands are increasingly using SMS and email together. But SMS is n ...
- Performance Agency Integrates With Walmart Connect DSP
Search & Performance Insider, Laurie Sullivan - Thursday, June 15, 2023
Acorn Influence, a New Engen performance marketing company, has integrated with Walma ...
- Acoustic Debuts Behavior-Based Multichannel Marketing Platform
Email Marketing Daily, Ray Schultz - Wednesday, May 24, 2023
Brands can streamline marketing across channels using its new marketing platform, B ...
- Journalists Turn To Video, Data Visualization, See Downsizing And Credibility As Issues
Publishers Daily, Ray Schultz - Wednesday, May 17, 2023
Their main priority as journalists is accuracy in reporting, Cision reports. ...
- Intermedia Offers Cross-Channel Archiving Tool
Email Marketing Daily, Ray Schultz - Monday, April 3, 2023
The launch of the archiving tool allowing users to store data acro ...
- Wellness Media Outlet BFY Offers Influencers Cut Of Live-Shopping Revenue
Digital News Daily, Colin Kirkland - Tuesday, February 21, 2023
The Better For You media outlet is introducing an influencer program th ...
- Microsoft Strengthens Multichannel Ad Approach, Discontinues Bid Modifiers For Audience Ads
Around the Net in Search Marketing, Laurie Sullivan - Thursday, February 2, 2023
Search Ads and Audience Ads make a good combination, according to Microsof ...
- The Case for Indulgence: Menu Is Marketing
The MediaPost Cases, Lisa Singer - Thursday, January 26, 2023
Finessing the tension between premium product and value takes imaginative development a ...
- Becoming Relevant via Cultural Moments
The MediaPost Cases, Lisa Singer - Friday, February 10, 2023
Like many brands today, H&R Block wanted to boost their perception wi ...
- New MoEngage Platform Helps Brands Manage Transactional Alerts, Firm Says
Email Marketing Daily, Ray Schultz - Wednesday, November 16, 2022
Customer engagement platform MoEngage has debuted a product that it says allo ...
- Marketers Should Consider These Social Issues Before Reaching Out To Consumers
Search & Performance Insider, Laurie Sullivan - Friday, November 11, 2022
A Collage Group study on multicultural Americans found 65% of Americans overa ...
- Review Bombing On The Rise Leading Up To Midterm Elections
Search & Performance Insider, Laurie Sullivan - Wednesday, November 9, 2022
Review bombing -- when a group of disgruntled consumers posts negative revie ...
- CafeMedia, Colossus SSP Partner For Ad Net Supporting Minority, Women, Veteran-Owned Sites
Search & Performance Marketing Daily, Laurie Sullivan - Tuesday, October 25, 2022
CafeMedia/AdThrive and Direct Digital Holdings' Colossus SSP have officially announced a partnersh ...
- Can You Hear It Now?: Tuning in to Programmatic Audio
The MediaPost Cases, Lisa Singer - Monday, October 17, 2022
In a fragmented, multichannel programmatic ad landscape, audio has emerged as o ...
- Let's Go to the Game Film: How Tovala Bakes a Smoother Buyer Journey
The MediaPost Cases, Lisa Singer - Monday, October 24, 2022
Like many hot DTCs, smart oven brand Tovala touches and re-touches consume ...
- Morgan Stanley, Tennis Pro Leylah Fernandez Inspire Through 'See It To Be It'
Search & Performance Marketing Daily, Laurie Sullivan - Friday, August 26, 2022
Morgan Stanley debuted the TV spot featuring brand ambassador Leylah Fernandez, w ...
- Instacart Campaign Features MTV Spot With Lizzo, Focuses On Discovery, Inspiration
Search & Performance Marketing Daily, Laurie Sullivan - Thursday, August 25, 2022
The campaign launches with a new in-app shopping experience focused on discover ...
- New Multitasking Conundrum: Watching 4 TV Live Streams, Spots At The Same Time
TV Watch, Wayne Friedman - Friday, August 26, 2022
YouTube TV will test the boundaries of media attention as viewers ...
- Grit & Purpose: The Real Ingredients To A Chipotle Marketing Exec's Success
Brand Insider: Behind The Scenes, Lisa Singer - Monday, August 8, 2022
"It was just really important for me to try, fail, try agai ...
- Video Vagaries: Brands Face Barriers To Production And Updating
Email Insider, Ray Schultz - Wednesday, July 13, 2022
Email is the top channel, followed closely by social, SundaySky reports. ...
- Multichannel Muscle: How Brands Are Navigating The New Channel Mix
Email Insider, Ray Schultz - Tuesday, July 12, 2022
Marketers say they are getting better at multichannel marketing, but some sti ...
- Skai CMO Says 'We've Mastered The Closed Web'
Data & Programmatic Insider, Laurie Sullivan - Tuesday, July 5, 2022
Margo Kahnrose, CMO of Skai, says the company's long-term goal is ...
- Dollar General Expanding Ad Network, Eyes Self-Service Option
Data & Programmatic Insider, Laurie Sullivan - Monday, June 27, 2022
Dollar General has begun to explore a variety of ad options, addi ...
- Top-Line Growth in Today's Crowded Video Landscape
The MediaPost Cases, Lisa Singer - Friday, July 22, 2022
Introducing a new brand can be daunting in today's ever-expanding video landscap ...