- Marketers Advised To Target Ethnic Preferences
Online Media Daily, Gavin O'Malley - Tuesday, November 29, 2011
At the risk of stereotyping, new research is emerging to help bran ...
- Women Power
Research Brief, Jack Loechner - Thursday, November 24, 2011
According to a new study, "Women of Tomorrow: U.S. Multicultural Insights," Wom ...
- Minority Groups Heaviest Users Of Mobile Net
MediaDailyNews, Erik Sass - Friday, November 18, 2011
Hispanic, Asian and African-American mobile users are more likely than white mobi ...
- To Catch A Young Voter: Friend 'em
Research Brief, Jack Loechner - Monday, November 14, 2011
According to a new study from Scarborough Research, Young Voters (American adul ...
- MRSI Hispanic Acculturation Model Fine-Tunes Marketing Aims
MediaDailyNews, Erik Sass - Wednesday, November 9, 2011
"Acculturation" is an important concept for multicultural marketers, but it's still ambiguou ...
- ANA Announces '11 Multicultural Award Winners
Marketing Daily, Karl Greenberg - Tuesday, November 8, 2011
The (ANA) Association of National Advertisers announced the winners of the 20 ...
- Google Links Music Store, Social Networking
Around the Net in Online Marketing - Top of the News, Gavin O'Malley - Monday, October 24, 2011
It’s no secret that Google is building a music-download store. That t ...
- How To: Market Successfully To The Multicultural Teens Of Today
Engage:Teens, Frank O'Brien - Thursday, October 20, 2011
In a time filled with so much uncertainty, one thing seems ...
- Music Streamer Deezer Going (Almost) Global
Around the Net In Online Marketing, Gavin O'Malley - Wednesday, October 19, 2011
As Swedish-born Spotify continues its global rise, French streaming music service Deez ...
- Comcast Debuts Local Asian-American Channel
MediaDailyNews, Fern Siegel - Wednesday, October 12, 2011
Comcast is launching MYX TV, an Asian American-targeted music and lifestyle netwo ...
- ANA Announces Multicultural Finalists
Marketing Daily, - Wednesday, September 28, 2011
The Association of National Advertisers has announced the finalists for the 20 ...
- Asian-American TV Homes Rise Nearly 10%
MediaDailyNews, David Goetzl - Monday, September 26, 2011
While much has been made of the growth in the Hispanic populatio ...
- BMW Gets New Diversity Agencies
Marketing Daily, - Friday, September 16, 2011
BMW of North America has completed a multicultural and diversity marketing agen ...
- R.I.P. Multicultural Marketing
Around the Net In Brand Marketing, Karl Greenberg - Friday, September 9, 2011
Bloggers Veronica Manlow and Roger Gonzalez say multicultural marketing, in the tradition ...
- Cheese It: Horizon Wins Media For Kraft's M&C
MediaDailyNews, Steve McClellan - Tuesday, September 6, 2011
Kraft Foods has shifted media planning duties on its Macaroni & Chee ...
- Race And Politics In The Age Of Anger
Marketing Daily, David Burgos - Thursday, August 18, 2011
America's multiculturalism should matter to politicians as the nation struggles with t ...
- How Foreign-Language Internet Strategies Boost Sales
Online Media Daily, Christian Arno - Monday, August 8, 2011
While businesses are engaging on all e-marketing fronts, there's a largely untapp ...
- Time To End The Class Warfare
Marketing Daily, Anna Radzievsky, Yuri Radzievsky - Thursday, July 28, 2011
For an industry that preaches diversity, in the broadest sense of equalit ...
- NNN Unveils Hispanic Newspaper Network, Targets Local Spanish TV Ad Budgets
MediaDailyNews, Joe Mandese - Monday, July 25, 2011
In recognition of the growing size and influence of the U.S. Hispan ...
- The Economics of Cohabitation
Research Brief, Jack Loechner - Wednesday, July 20, 2011
According to June 2011 data from the Pew Research Center, cohabitation ...
- American Family Insurance Focuses On 'Dream'
Marketing Daily, Tanya Gazdik - Monday, July 18, 2011
The effort, from Ogilvy & Mather, includes TV, radio, print, online, digita ...
- Disney, Buick Sponsor Blogger's Mega Vacation
Marketing Daily, Tanya Gazdik - Monday, July 11, 2011
"This is a case study that showcases what a brand like Disn ...
- Budweiser, Live Nation, Haymon Sponsor Superfest
Marketing Daily, - Monday, July 11, 2011
Budweiser, Live Nation Entertainment and Haymon Events are joining for the retu ...
- ANA Accepting Multicultural Award Entries
Marketing Daily, - Wednesday, June 8, 2011
The Association of National Advertisers is accepting entries through Aug. 15 f ...
- OTA Minority Viewership Rises
MediaDailyNews, Wayne Friedman - Monday, June 6, 2011
TV viewers with over-the-air broadcast-only programming continue to grow -- mostly amo ...
- AOL Names Multicultural Execs, Launches Patch Latino
Online Media Daily, Gavin O'Malley - Tuesday, May 3, 2011
To target more diverse demographics, the AOL Huffington Post Media Group ...
- Digital Families: More Ethnic, More Media Diversity
Online Media Daily, Mark Walsh - Tuesday, April 12, 2011
Nielsen today released a new report examining media consumption among U.S. househol ...
- Comcast Plans To Launch 3 Indie Cable Nets
MediaDailyNews, David Goetzl - Monday, April 4, 2011
To secure approval for the Comcast, NBC merger, Comcast pledged to laun ...
- SMG Multicultural Ups 2 Execs
MediaDailyNews, - Monday, March 28, 2011
Starcom MediaVest Group Latin America & U.S. Multicultural, has promoted Steven Wolfe-Perei ...
- The City As Metaphor: Marketing To The American Multi-Culture
Engage:Hispanics, Alain Groenendaal - Thursday, February 24, 2011
For as long as there have been cities, they have been malign ...