- Farmers Up In Arms Over 'Farmed And Dangerous'
Around the Net in Video, P.J. Bednarski - Friday, February 28, 2014
Some farmers think Hulu's new "Farmed and Dangerous" comedy series, produced ...
- Lexus' Native Integration Drives 6M Social Impressions
Social Media & Marketing Daily, Gavin O'Malley - Thursday, February 27, 2014
While scalability remains a concern, native ad campaigns are delivering big resul ...
- 'Farmed and Dangerous' Wins Cannes Accolade
Around the Net in Video, P.J. Bednarski - Thursday, February 27, 2014
Chipotle Mexican Grill has been named MIPTV's Brand of the Year ...
- A Glimpse At Excellent Long-Form Online Ads From All Over The World
Around the Net in Video, P.J. Bednarski - Thursday, February 27, 2014
Worldwide, brands are learning that the way to consumers' hearts is throu ...
- Three Reasons Why Native Advertising Won't Scale For RTB
Programmatic Insider, Ben Plomion - Thursday, February 27, 2014
By now you've probably heard the hype: Native is going programmatic. N ...
- Vibrant Partners With Moat To Measure 'Beyond Viewability'
Real-Time Daily, Tyler Loechner - Wednesday, February 26, 2014
Vibrant Media, a publisher network with a focus on native advertising, ...
- OpenX Debuts Native Mobile Ad Exchange
Mobile Marketing Daily, Mark Walsh - Wednesday, February 26, 2014
Ad exchange OpenX on Wednesday continued its mobile expansion, announcing the laun ...
- 'House Of Cards': Smoke 'Em If You Got 'Em
VidBlog, P.J. Bednarski - Wednesday, February 26, 2014
Cigarettes--the kind you light and kind you don't--have gotten prominent and rath ...
- Is Hulu's 'Farmed and Dangerous' Native Advertising for Chipotle's?
Around the Net in Video, P.J. Bednarski - Tuesday, February 25, 2014
This feels like the wrong kind of question to ask about wh ...
- Of Bulls, Bears And Flappy Birds
Garfield at Large, Bob Garfield - Tuesday, February 25, 2014
Peter Sealey, I owe you an apology. Surely you remember him. He ...
- NBC News Goes Native, Produces And Airs :30s For Xerox
MediaDailyNews, Joe Mandese - Monday, February 24, 2014
NBC News, which was an early adopter of "native" formats -- a ...
- Despite Its Oxymoronic Nature, 'Programmatic Native' Is A Conversation We're Having
RTBlog, Tyler Loechner - Friday, February 21, 2014
It even has its own panel here at OMMA RTB in N ...
- Viewability Isn't Enough - Relevant-Time Marketing, Native Placement And User Allure Are The Key
Real-Time Daily, Ariff Quli - Thursday, February 20, 2014
In 2013, unviewable ads and the wider issue of viewability were maj ...
- Yahoo Opens Gemini Marketplace For Native, Mobile Search Ads
Search & Performance Marketing Daily, Laurie Sullivan - Wednesday, February 19, 2014
Yahoo introduced an ad marketplace Wednesday that combines native and mobile sear ...
- Olympians Go 'Native' With Sponsored Tweets From Athletes
Mobile Marketing Daily, Steve Smith - Tuesday, February 18, 2014
As part of their sponsorship package, some athletes are contracted to po ...
- European Ebuzzing Discovers America Is the Land of Opportunity
Around the Net in Video, P.J. Bednarski - Thursday, February 13, 2014
European biggie Ebuzzing earns $67.5 million in US in its first ye ...
- Guardian Labs Launches, Unilever Is First Client
MediaDailyNews, Erik Sass - Thursday, February 13, 2014
While The Guardian's editorial team was shaking things up with a histor ...
- The Future Of Native
Publishing Insider, Justin Choi - Thursday, February 13, 2014
2013 will be remembered as the year "native advertising" transitioned from ...
- Bidtellect Bakes Automated Ads Into Native Advertising
Real-Time Daily, Gavin O'Malley - Wednesday, February 12, 2014
Skeptics say that native advertising requires too much customization to benefit fr ...
- TripleLift Unveils 'Native Ad Exchange'
Around the Net in Real-Time, Tyler Loechner - Tuesday, February 11, 2014
Adweek on Tuesday posted a piece featuring TripleLift, a startup looking ...
- Hearst Taps Nativo For Native Ads
MediaDailyNews, Erik Sass - Friday, February 7, 2014
As widely predicted, the native advertising train is picking up speed ...
- Lexus Goes Native With Thrillist
Marketing Daily, Karl Greenberg - Wednesday, February 5, 2014
The campaign, launching this week, involves an interactive "ignition" button on Thrilli ...
- Interruptive Ads Preferred, But Upstaged by Native Units
Research Brief, Jack Loechner - Tuesday, February 4, 2014
According to a new study on high-impact ads conducted by Ipsos A ...