- UK Brand Agency Elmwood Expands U.S. Presence
MAD, Larissa Faw - Friday, October 31, 2014
The firm has named Jessie McGuire To Head U.S. Strategy, based ...
- Google's Nest Runs Pop-Art Cube Campaign In Herald Square
MediaDailyNews, Laurie Sullivan - Friday, October 31, 2014
Google's Nest Labs publicly unveils Friday its first pop-up art installation ...
- Horizon Media Names Jake Phillips SVP Managing Director
MAD, Larissa Faw - Thursday, October 30, 2014
It's a new position at the New York-based independent media shop. Phillip ...
- DiMassimo Goldstein Promotes 2 Executives To Partner
MAD, Larissa Faw - Tuesday, October 28, 2014
The agency said that recent growth at the shop led to t ...
- The North Face Launches Biggest-Ever Campaign
Marketing Daily, Karl Greenberg - Monday, October 27, 2014
The promote the campaign, North Face has a taxi cruising New Yo ...
- Little-known Smartphone ZTE Hopes To Become Very Known With Knicks Deal
Marketing Daily, Karl Greenberg - Monday, October 27, 2014
The deal -- designed to boost the company's profile while aligning ...
- Poland Spring Runs Video Campaign for NYC Marathon
Marketing Daily, Karlene Lukovitz - Thursday, October 23, 2014
The brand's marketing program includes a Yankees sponsorship, and an ongoing relationsh ...
- Team Detroit CCO Says Cadillac Has Been Searching For Its Soul For 20 Years And It's Not Going to Find It In New York
Mediapsssst, Richard Whitman - Thursday, October 23, 2014
That move Cadillac made to New York's SoHo neighborhood in an appare ...
- Real-Time With TheStreet's DeMarse, AppNexus' First Woman Board Member
RTBlog, Tyler Loechner - Thursday, October 23, 2014
AppNexus, a large independent ad tech firm that sits as close ...
- Keurig Sweeps Offers Coffee Date With Donnie Wahlberg
Marketing Daily, Karlene Lukovitz - Friday, October 17, 2014
The cafe includes lounges, free beverage bars and photo-sharing opportunities. Celebrity "influencer ...
- New Yorker's 'Goings On' App Gets Update, E-Commerce
Mobile Marketing Daily, Mark Walsh - Sunday, October 19, 2014
Building a stand-alone app based on its "Goings on About Town" secti ...
- Change At The Top Of WPP's Maxus: Pattison Named Global CEO
MAD, Steve McClellan - Thursday, October 16, 2014
Lindsay Pattison has been promoted to Global CEO of Maxus, the Grou ...
- New York Times Launches Digital Archive For Vintage Ads
MAD, Larissa Faw - Thursday, October 16, 2014
This initiative was inspired by the newspaper's TimesMachine, a similar platform whe ...
- Will 72andSunny Become 50andCloudy Now That It Operates In NYC?
MAD, Larissa Faw - Wednesday, October 15, 2014
The agency has opened a 13,000 square foot office on the t ...
- BMW Partners With Soho House Group For Global Effort
Marketing Daily, Karl Greenberg - Wednesday, October 15, 2014
The effort kicked off Tuesday at Shoreditch House in London, with ...
- Martin Sorrell Has Something To Say About Everything, Even Immigration Policy In The UK
Mediapsssst, Richard Whitman - Wednesday, October 15, 2014
Sir Martin Sorrell, always a man with an opinion and something ...
- Commonground, MGSCOMM And Vidal Merge To Form Core Of New Holding Company
MAD, Steve McClellan - Tuesday, October 14, 2014
The New York-based company will provide a wide array of marketing communicatio ...
- Google Rolling Out Red Carpet For Content Makers, Advertisers
Around the Net In Media, Gavin O'Malley - Monday, October 13, 2014
As part of an aggressive effort to keep top content creators happ ...
- YouTube Gets Ready To Go In New York City
Around the Net in Video, P.J. Bednarski - Monday, October 13, 2014
Until now, YouTube has been kind of West Coast-tilted, but new studi ...
- JWT Makes Music In Bid To End Mental Illness Stigma
MAD, Steve McClellan - Friday, October 10, 2014
The agency has created an album featuring New York bands and artis ...
- There Goes 34th Street: Amazon Said To Be Opening Retail Shop On Macy's Turf
Marketing Daily - Top of the News, Thom Forbes - Friday, October 10, 2014
Amazon will open its first retail outlet across from the Empire Sta ...
- Out With The Newspaper And In With The SSP
RTBlog, Tyler Loechner - Friday, October 10, 2014
PubMatic, a supply-side platform, this week announced it is moving into t ...
- Chobani Feeling Its Oats With Launches Aplenty
Marketing Daily, Karlene Lukovitz - Thursday, October 9, 2014
Chobani Greek Yogurt Oats is the latest of several product launches aim ...
- Stoli Sponsors New Yorker Festival
Marketing Daily, Karl Greenberg - Tuesday, October 7, 2014
Each of the bars -- The Algonquin's Blue Bar, The Lion, T ...
- Chinese Investment Group Buys The Waldorf; Hilton Will Manage For The Next Century
Marketing Daily - Top of the News, Thom Forbes - Tuesday, October 7, 2014
As much as the sale of the Waldorf Astoria New York yesterd ...
- UK Does Well In New York Clio Awards
Around the Net In MAD London, Sean Hargrave - Monday, October 6, 2014
Leo Burnett's work for P&G's 'Like a Girl' received the biggest ovati ...
- TD Bank Celebrates New York Trees And Artists
MAD, Larissa Faw - Friday, October 3, 2014
Developed by Interpublic's agency Tierney, Philadelphia, the initiative transforms the majority ...
- Levy Jokes He Will Not Miss Sir Martin Sorrell When He (Eventually) Retires
Around the Net In MAD London, Sean Hargrave - Friday, October 3, 2014
Publicis Groupe chief executive and chairman, Maurice Levy has discussed succession planni ...
- Jeter, Athletes Start A Web Site For Players' 'Unfiltered' Voices
MediaDailyNews, P.J. Bednarski - Wednesday, October 1, 2014
Derek Jeter, not known as the most quotable guy on the fie ...