- 'Equitable Optimization' In Broadcast Via Enhanced Data: A Test In Progress
Audience Buying Insider, Karlene Lukovitz - Friday, April 22, 2016
U.S. International Media (USIM) is spearheading a test for a retail clie ...
- Nielsen Revenues Hit $1.5B
MediaDailyNews, Wayne Friedman - Wednesday, April 20, 2016
Nielsen's Buy business unit -- its market data business for advertisers ...
- Nielsen Marketing Cloud Enhances Data, Analytics For Media Planning
MediaDailyNews, Wayne Friedman - Tuesday, April 12, 2016
Nielsen is starting up a cloud-based tool for marketers to manage the ...
- Will Better Measurement Make A Better World?
VidBlog, P.J. Bednarski - Friday, April 8, 2016
When everything is measured with the same yardstick, in theory, everybody win ...
- Nielsen Becomes Strategic Partner For Medialab
MediaDailyNews, Wayne Friedman - Tuesday, April 5, 2016
Time Warner has signed up Nielsen as a strategic partner for i ...
- Nielsen Licenses Dish Set-Top Data, Says It Will Be Calibrated With Panel-Based Ratings
MediaDailyNews, Joe Mandese - Monday, April 4, 2016
Nielsen this morning announced a "multi-year" agreement to license aggregated digital set-top-b ...