- Affluent, Educated College Football TV Fans On The Rise
Television News Daily, Wayne Friedman - Thursday, December 29, 2016
The number of affluent college football TV viewers grew in 2016. Niels ...
- Nielsen Confirms Purchase of VisualDNA
Around the Net In MAD London, Sean Hargrave - Thursday, December 22, 2016
Nielsen has confirmed that it has bought audience data business VisualDNA f ...
- Nielsen Acquires Gracenote, An Apt End Note For TV Listings Era
MediaDailyNews, Joe Mandese - Tuesday, December 20, 2016
Nielsen, a company that began by measuring the audiences of TV (a ...
- To Be Old, Sedentary And Watching YouTube
VidBlog, P.J. Bednarski - Monday, December 19, 2016
Between 2015 and 2016, a stat graphic produced by Think With Goog ...
- NBCU: Nielsen's Total Content Ratings Do 'Harm'
Television News Daily, Wayne Friedman - Thursday, December 15, 2016
NBCU is not happy about the progress of Nielsen's highly anticipated Tot ...
- Nearly Half Of Digital Display Misses Its Target Audience
Around the Net In MAD London, Sean Hargrave - Thursday, December 15, 2016
Almost half of online campaigns don't reach their target audience. A stu ...
- Who Watches The Watchmen: A Conversation With Former Nielsen 'Watch' Chief Dave Thomas
MediaDailyNews, Joe Mandese - Monday, December 12, 2016
During his tenure as president of Nielsen Media Client Services, Dave Thom ...
- People Watch More TV Than Ever -- But Is It All Reported?
TV Everywhere, Steve Sternberg - Wednesday, December 7, 2016
I conducted a survey of my Facebook friends (a surprisingly diverse group ...
- InMobi Integrates Nielsen Digital Ad Ratings For Audience Verification
Real-Time Daily, Tobi Elkin - Tuesday, December 6, 2016
Mobile ad-tech firm InMobi said it will integrate Nielsen Digital Ad Ratin ...